Brands and businesses are moving from live-action to animation to produce original creative content, as it opens doors to limitless possibilities. For starters, animated videos are a great way to capture attention in today’s era of short attention spans and endless scrolling. When done right, your animated video can help you foster deep bonds between your brand and your customers. You know you’re doing something right if your content gets lots of likes, shares, and retweets.
Why you should outsource to an animation studio
How can you achieve this? You have two options which include:
● Option 1: Making the animation yourself, or
● Option2: Outsourcing the entire project to an experienced animation studio.
Sure, you might be thinking of option 1 to save a few pounds. But even if you have the necessary expertise, undertaking the entire project plus managing everything else with your business will stretch you thin. Not only will this affect your animation project, but possibly everything else on your plate.
By outsourcing to dedicated professionals in the field, there won’t be any time wasted. Once you discuss the details with your prospective contractors, it’s all up to them to make the magic happen. Having said this, it is imperative that you hire the right London animation studio for your project. So, we’ve come up with a few tips to help you below:
The very first step in your studio research should be collecting portfolios because this is the best way in getting to know their capabilities and experience. Even by scrolling or flipping along the first few pages, you should already have a general impression of the overall quality. This includes both audio and visual quality. Ask yourself, does the quality meet your requirements?
Next, did you understand the storyline? Were the brand personality and message clear? Some contractors are great at creating stunning animations, but they might lack the expertise in adequately reflecting the key message. If all your viewers see are the captivating visuals without a clear message, your brand might be lost in translation. In the end, your animation will not have the impact you wished to achieve.
You can also gauge the studio’s experience through their portfolio.The more projects on their portfolio, the greater the experience.
After going through several portfolios, you probably already have an idea of which studios you want to work with. Then, it’s time to get some quotes. Generally, the cost for creating an animated video depends on these criterias:
Compare the quotations of your prospective contractors and consider which one can give you the best value for money. Remember, expensive doesn’t always mean good quality!
Outsourcing projects are like working with an entirely new team of people. Preferably, you want to work with people who share the same passion in their craft. At the same time, keep in mind that your input is essential throughout the entire project when it comes to ensuring your brand message stands out.
Therefore, it is important to get an idea of your potential new colleagues. Ideally, you want to work with people who are easy to work with, communicative and responsive, even if it’s just receiving the occasional update.
Some animation studios offer more than just video creation. For instance, do you need their assistance in uploading your video to any platform? Do you need multiple languages? Do you require additional banners and posters?
Depending on your budget, you may ask if they can customise these add-ons according to your requirements.
You’ve heard what your potential contractors have to say about their businesses, but are their customers saying the same thing? Thankfully, these days we can easily find reviews online, and there is nothing more genuine than customer reviews. Reviews can shed light on some reservations that you might have, such as quality, customer service, etc.
Finding the perfect animation studio for your project takes some caution and research, as well as asking the right questions. To ensure a smooth process from beginning to end, use our five handy tips above to land the animation studio of your dreams.