If you’ve been keeping up with the news, you’re probably aware of how radio frequency identification devices, also known as RFID, have become a massive trend in several industries.
The manufacturing industry, for example, is showing interest in RFID’s ability to track tools and equipment without direct contact. And as you may imagine, organizations that largely depends on their physical assets can benefit greatly from that particular feature. Apart from industrial companies, RFID technologies have also taken the retail industry by storm as more and more experts advertise RFID as a superior version of traditional barcode and QR scanners.
But while it’s best known for its correlation to barcode scanners, RFID technologies have many other benefits, particularly when it comes to improving customer retail experience.
But first, what is RFID technology, and how does it work?
A Brief Overview Of RFID Technology
Radio frequency identification, also known as RFID, uses radio waves to automatically track tags that are attached to an object. It’s similar to how barcode scanners work, except it doesn’t require you to place the scanner device directly in front of the tags like barcodes or quick response (QR) codes. Instead, the RFID system can identify and read the tag even if your device is nowhere close the object.
That’s precisely why many people view RFID as an upgrade to traditional scanners. But as you can imagine, its programming is also a lot more complex, which is why small and medium enterprises partner with an RFID implementation company to speed up the process and secure their RFID systems.
Nevertheless, this technology makes for some interest use, especially in the retail industry. So how can RFID enhance the customer retail experience?
1. Customers Will Have Faster Checkouts
As stated earlier, an RFID system is an upgrade from barcode and QR code scanners. It doesn’t require you to place the tag in front of the device, meaning your staff members can speed up the checkout process. If you’ve gone to the grocery store during busy hours, you should know how unsettling it can be to wait in long lines. In short, with faster checkouts, you can improve retail experience drastically.
2. Self-Checkout Is Possible
If you have the budget, you can even invest in RFID to fully automate the checkout process. Customers only need to place their bags filled with goods in an RFID reader, and the machine will do all the work. Not only will this fascinate customers, but it’ll also make things a lot easier for them and your staff members. And since there’s no need to be at the register, your employees can focus on assisting customers in the shopping aisles, further improving customer retail experience.
3. Your Staff Will Have More Time To Assist Customers
If you’ve done inventory before, you should be aware of how time-consuming it can be even with the help of inventory management software. And if you’re managing a business in the retail industry, you likely have a couple of staff members not on the shopping floor but in your warehouse doing inventory.
That task isn’t something they can finish in a day. More often than not, doing inventory can take at least a week, and if they’re not on the shopping floor, obviously they’re not assisting customers, which can negatively impact the customers’ experience.
So how does this relate to RFID technologies?
For starters, an RFID system allows you to track or identify a tag without it being in your line of sight. That means your employees can register the merchandise in the database easier since the system can fetch the information of all goods in the vicinity at once. Furthermore, with the right programming, an RFID system can further boost the speed of the process using automation and machine learning.
4. Errors Will Be Less Likely
Whenever you’re shopping, you may sometimes notice that several items are placed on the wrong shelves. This can lead to confusion, which can then result in poor customer retail experience. However, with RFID technology, common errors like item misplacement or forgetting to register an item will be less likely, especially if the system is automated.
Consequently, your customers will have a better time shopping in your store. And again, this will free up your staff members’ time even more as they no longer have to fix those issues.
RFID technology isn’t a recent innovation at all. It’s been around since 1946, but it’s only now that it’s become popular. This is because the requirements for an RFID system are no longer as expensive and scarce as before. Even an individual can develop their own RFID system, so it shouldn’t be that big of a problem for business owners such as yourself to do the same. Besides, now that you know how RFID can improve customer retail experience, there’s no reason not to take full advantage of it.