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Why Does Your B2B Ecommerce Website Need An SSL Certificate

What if a group of malicious hackers attacks you? That’s what happened with the famous SolarWinds attack, where a group of hackers exploited more than 250 organizations and government networks for customer financial information for more than 18000 customers.

With the pandemic, the matters became worse as more such attacks were observed in 2020 with a 50% spike. Especially these attacks were on eCommerce storefronts, making it difficult for several businesses to secure user information.

So, When it comes to B2B[1]  eCommerce website security, you need extensive measures to keep such hackers away and protect your customer’s data. The best way to ensure that the customer’s data is secure for your eCommerce website is by leveraging the HTTPS protocol.

SSL certificates are what you need for the implementation of the HTTPS protocol. So, here we will discuss why you need it and its benefits for an eCommerce business. So, let’s start with why you need SSL certification for your business?

SSL Certificates for B2B ECommerce Websites

Encrypting the data is crucial for eCommerce websites, where consumers often save their financial information and sensitive details for transactions. SSL certificates along with a good SEO tool[1]  help in encrypting the in-transit data and enable your website to implement HTTP logic.

#1. Power of Encryptions

When you encrypt the data, it converts the information into a gibberish language that can only be read if decrypted through a unique security key. So, the data of your eCommerce website stay anonymous to hackers. There are two main types of encryptions,

  1. Symmetrical
  2. Asymmetrical

Symmetrical encryption uses private security keys to encrypt and decrypt the data. At the same time, asymmetric encryption uses a public key from the recipient for encryption, while for decryptions, a unique security key or private key is used. Of course, using either of them is not that secure, but together, these encryptions can ensure B2B eCommerce website security.

This is the reason why an SSL-based technology uses both asymmetrical and symmetrical encryptions. It leverages asymmetric encryptions to secure the communication between a server and the client.

At the same time, symmetric encryptions are used to secure the data exchange within the session. So, your websites are secure against malicious injections through reliable encryptions.

Installing such security measures is not that hard as you can easily buy a cheap SSL certificate[1]  from several vendors available in the market. Another aspect that makes such a certification more essential for businesses is its importance in search engine rankings.

#2. SSL for SEO

Web traffic is related to visibility which eCommerce websites improve through higher search engine rankings. There are more than 1,149,876 searches every 15 seconds on Google, one of the most significant search engines. The best way to have higher visibility is to rank higher in Google’s Search Engine Result Pages(SERP).

SSL certificates become essential for higher search engine rankings due to the specific guidelines by Google for a better web page experience. These guidelines include,

  • Web Core Vitals
  • Mobile-friendly
  • HTTPS
  • No Intermediate Interstitials

Web core vitals relate to the loading speeds of content and visual aspects of the website, while a mobile-friendly experience is all about how your website adjusts to different screen orientations. Finally, intermediate interstitials are all about annoying pop-up advertisements that hinder the user experience.

HTTPS relates to the secure website requirements indicated by Google’s recommendations. Here an SSL certificate can help you achieve an HTTPS badge for your eCommerce website and enables eligibility for Google’s search rankings.

#3. Password Protection

Password protection in a website is basic encryption that is often prone to several cyber attacks. However, an SSL certificate becomes necessary for an eCommerce website that provides log-in through email id and social media accounts.

The data is validated through a third-party service to expose your customer’s data during a social media log-in. Hackers can use man-in-the-middle attacks to exploit customers’ identities and access vital data. An SSL certificate secures the entire communication channel between a browser and a third-party service or social media platform to avoid such attacks.

With SSL, you can also ensure user authentications by allocating the security keys rather than third-party validations. This way, there is no chance of any malicious attack on the system. However, customer trust is hard to gain for any eCommerce website, where PCI DSS compliance becomes essential.

#4. PCI Compliance

The Payment Card Industry Data Security Standard or PCI DSS is a set of requirements that every eCommerce website needs to fulfill to transmit, store, and retrieve consumers’ financial data. This security standard is governed by PCI SSC or PCI Standard Security Council, an independent organization backed by Visa, MasterCard, American Express, and others.

An SSL certificate is one of the pre-defined requirements for any B2B eCommerce business to be PCI DSS compliant. This will help your website become a trusted platform for customers to transact and store financial data for a more seamless experience.

Now that we know the importance of having an SSL certificate for your website let’s see some of its benefits for a B2B eCommerce platform.

Benefits of SSL Certificates

There are several benefits of SSL certification for B2B eCommerce website security, such as,

  • Encryption of sensitive information and security of systems
  • Compliance with the industry cybersecurity standards
  • Higher search engine rankings with adherence to specific guidelines
  • User identification and authentication for data access
  • Advanced security measures that ensure data protection
  • Implementation of HTTP logic
  • Protection against MiTM attacks
  • Higher customer trust due to secure eCommerce experience.

Conclusion

As more and more people switch to more intelligent devices and connected machines like smartphones or the Internet of Things(IoT), security becomes essential. However, it is not easy to achieve higher B2B eCommerce website security without implementing the right cybersecurity products.

This is where anSSL certificatecan help your organization with more excellent encryptions, compliance, and a secure customer experience.

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