You’ve got an online store, you’ve made fantastic products, and you’ve been marketing like crazy to sell your items to anyone even remotely in your niche. You’ve even got people visiting your storefront, but at the end of the day no one is buying what you are selling! There are quite a lot of reasons for this, everything from bad SEO, to a poor user experience, to a kink in the sales funnel that prevents your customers from going to the cart.
However, one of the biggest reasons that people don’t make a purchase at an online store is because they are put off by the product photos. Product photos are extremely important if you have an online store that sells physical items. Art, coffee mugs, custom frames… whatever it is, people want to see what you are selling and they want to make sure that they like what they see before they click buy.
An online store isn’t a physical store where a customer can pick up the item and look it over with their five senses to see if they want to buy it. Instead, the product photos do that for them, and you need to have some good ones or they won’t get anywhere when it comes to making customers want to buy your items.
Here’s what you need to know about making your online store pop with the best background photos… and the tweaks are pretty simple too!
Make Sure You Have Proper Lighting
There are countless examples of wonderful products that have pretty good pictures taken of them going by the wayside. Why? Because it is too dark to see what the product is, or too dark to see the full details of the product, so many customers simply click away and decide not to make a purchase.
The entire purpose of these product photos is so your customer can see the items as clearly as possible, just like they would in a department store, so the importance of taking a photo with proper lighting can’t be understated. Of course there are tools that help to brighten a picture in post -processing, but it is always better to take care of everything at once.
Make sure that your lighting is clear and doesn’t leave the photo with an orange or yellow tint, and try your best to take photos at different times of the day or in different environments in order to give yourself a higher chance of getting the picture perfect well lit shot you want.
Lighting can be extremely hard for any photographer to master, so don’t get discouraged if this is a tweak you need to spend a bit of time on.
Use an AI Background Remover Tool
Whether you are taking a picture of your item being used in the field, or just taking photos at your kitchen table, eventually something is going to pop up in the background that you will want to get rid of.
While you can test out your editing skills and remove the offending image yourself, you can save time and effort by performing your background removal with this online tool. This tool will clean up your background in no time at all, and will make sure that your photos are picture perfect all the time.
Take Shots From Different Angles
This is especially important if you have any product that is 3D. Make sure that your shots are all from various angles, showing different sides of the product and capturing all the small details that will make your product special. Don’t be afraid to spend a lot of time taking various photos and then selecting the cream of the crop from each of the different angles.
This will allow for your customers to see every inch of the product themselves, just like if they were traditionally looking at the product in the store. The more information you can give the customer before they click the ‘buy’ button, the more likely it is that they will actually make a purchase from you.
Invest In A Tripod… At Least
For many online store owners, funds are often tight, especially at the beginning. While you can cut corners and homebrew solutions for a lot of things when it comes to building an online storefront, you need to at least invest enough money into your digital photos to get a decent tripod… if not a camera that, while not professional, can be a step up from a smartphone.
While the common strategy is to take all your pictures with a smartphone, shaky hands, inconsistent angles, and other bad habits that novice photographers have can very easily ruin the quality of your photos. So don’t be afraid to invest in a tripod, because it will keep your camera stable and you can easily position it to take advantage of the location you are shooting in.
If you have any interest in photography, then you might also want to invest in a professional camera that you can use for various activities, as well as adding photos for your online store! It will only make your photos look that much better!
Focus On Your Photos And You Will See A Payoff (Literally)
For any online store, the photos are one of the most important things that you can use to make sure that your customers go from enjoying your items to actually buying them. So don’t be afraid to spend a lot of time making sure that your pictures are perfect! It will lead to some serious dollar signs after a while.