The Bay Continues Innovating as it Partners with Pinterest to Create Digital Lookbook

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Toronto-based department store retailer Hudson’s Bay’s online division The Bay is collaborating with San Francisco-based social media technology innovator Pinterest in a strategic partnership.

In a first-of-its-kind bilingual digital platform, the experience will include “Pinnable” products curated through trends. Consumers are able to build shoppable boards based on atmospheres and departments, including Kitchen Essentials, Bedding and Furniture. The boards will lead shoppers to to complete the purchase.

Martin Svensson

“On Pinterest, we know what trends are about to take off because people come to Pinterest in the early planning stages of the shopping journey,” shares Martin Svensson, Retail Head of Industry, Pinterest.

“97% of top searches on Pinterest are unbranded, which is why Pinterest is such an effective place to reach people when Pinners are actively looking for inspiration. Working with The Bay to reach customers at the initial stages of the design journey was an important aspect in building a valuable resource for shoppers.”

“The Bay is helping Canadians shop for their home with simplicity and confidence,” Allison Litzinger, Vice President of Brand, The Bay. “With this digital lookbook, customers have the ability to discover trends and envision their spaces with quality products, and take the leap from ideation to reality seamlessly.

Allison Litzinger
Allison Litzinger

“This collaboration with Pinterest is reflective of The Bay’s digital-first innovation and how we are elevating the online shopping experience, bringing colourful, attainable luxury into the homes of Canadians.”

Hudson’s Bay operates 86 full-line locations and The Bay operates, featuring Marketplace. The e-commerce business is the 6th largest in Canada. Both The Bay and Hudson’s Bay are under the HBC brand portfolio.

Pinterest is a visual discovery engine with over 300 billion Pins saved worldwide, with interests ranging from home renovation, travel, food and retail. The tech company recently announced that they had secured three floors at 85 Richmond St. West in downtown Toronto for the Pinterest Canada head office.

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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