Moose Knuckles Opens Impressive 2-Level Pop-Up in its Hometown of Montreal

Retail industry news delivered directly to you. Subscribe to Retail-Insider.

Montreal-based luxury outerwear brand Moose Knuckles has opened the new pop-up location in the brand’s hometown of Montreal.

The Rue de la Montagne store, next to the Four Seasons Hotel, provides fans of the brand to see an evolution of Moose Knuckles over the years in a museum-like showcase.

Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)

“Our newest Moose stores are designed by renowned designer Stefan Beckman and create a completely immersive experience into our world,” said Andrea Elliott, EVP, Direct to Consumer, Moose Knuckles. “Moose has always merged Canadian technical know-how in outerwear with a fashion edge through a global lens that makes us truly unique in the space. We welcome the opportunity to showcase our complete line to new markets across the country and the world.”

Moose Knuckles has designed the pop-up to reflect the brand’s commitment to a more ‘circular economy’. LED Lighting, responsibly harvested wood flooring, recyclable metals and glass – in fact, all fixtures in and elements in the space are designed to last and reuse as the brand expands.

Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)

“The concept of applying a tundra-inspired lens on city life struck a chord with me,” said Stefan Beckman, Set Designer & Founder, Stefan Beckman Studio. “The question was how to merge these two vastly different worlds? We had to be very sharp and purposeful with every element.”

Moose Knuckles recently opened a permanent storefront at CF Toronto Eaton Centre in November, which featured technology that was installed as part of the guest experience. RFID technology is included in every jacket, which allows consumers to interact with the environment that the garment was designed to thrive in.

Retail Insider will be covering the future expansion plans of Moose Knuckles as it continues to build the brand globally.

Additional Photos from Moose Knuckles Montreal

Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)
Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)
Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)
Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)
Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)
Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)
Moose Knuckles Montreal
Moose Knuckles Montreal (Image: Moose Knuckles)

Article Author

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

More From The Author

First Look: Mandy’s Gourmet Salads Opens at The Well in Downtown...

The Montreal-based foodservice concept has opened a beautiful location in downtown Toronto, and plans to open more locations as it eyes Vancouver and other markets.

Lids to Re-Open at Union Station in Downtown Toronto After More...

The brand exited Union Station in the earlier 2010s for an overhaul, and it now returns along with various other new retail tenants.

RECENT RETAIL INSIDER VIDEOS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest Stories

No posts to display

Follow us

4,265FansLike
6,734FollowersFollow
10,754FollowersFollow

all-time Popular