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Vancouver-Based Smash + Tess Expands Brick and Mortar Concept to Muskoka with Pop-up

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Vancouver-based fashion retailer Smash + Tess has debuted a colourful and fun pop-up in the popular vacation region of Ontario known as Muskoka.

The shop features Smash + Tess’ iconic Romper collection with a curated selection for the brand’s first ever brick & mortar store in Ontario.

“We are excited to bring the Smash + Tess brand experience to life in Ontario for the very first time,” shared Ashley Freeborn, Co-Founder and CEO, Smash + Tess. “Muskoka is a gorgeous spot and it’s been great to see the community come together – in the middle of the woods no less – for a unique shopping experience. Lakeside lounging, market hopping, and outdoor summer soirees are the perfect match for our feel-good Rompers, dresses, and summertime staples.” 

Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)

The Smash + Tes Coquitlam Centre pop-up, which Retail Insider featured in November 2021, was the recipient of a gold award from ICSC Global. After seeing the success of a brick & mortar location, the e-commerce brand took the opportunity of a pop-up in Muskoka to showcase its “cheeky and inclusive” reputation.

The Muskoka space features bubblegum pink painted exterior walls, an “Every Body is a Summer Body” photo moment and an interactive element for customers to write and mail “From Muskoka with Love” postcards.

Smash + Tess pop-up is located at WDW Marina, Minnet, 1112 Juddhaven Road and is open until September 5th, 2022.

Additional Photos from the Muskoka Pop-Up

Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)
Smash + Tess Muskoka Pop-Up (Image: Smash + Tess)

Article Author

Dustin Fuhs
Dustin Fuhshttps://stepstomagic.com/
Dustin Fuhs is the Editor-in-Chief of Retail-Insider.com He is a digital entrepreneur and Retail Specialist with over 20 years experience. He is the founder of Steps to Magic, a travel website that focuses on Disney & Universal theme parks.

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