Vancouver-Based Apparel Brand DUER Expands With New Ossington Avenue Storefront In Toronto

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Vancouver-based apparel brand DUER is set to open a new location on Ossington Avenue in Toronto.

The new storefront at 44 Ossington Ave was previously home to Lost & Found, a men’s premium retailer, which will be moving down the street to 12 Ossington.

The Ossington DUER store will be hard to miss, with the exterior designed in the brand’s signature orange and will feature both interior and exterior murals painted by a local Vancouver artist.

Rendering of DUER at 44 Ossington Ave (Image: DUER)

DUER’s location will be replacing the current Queen St. West store, which was impacted by a number of factors over the last 24-months. The previous store was situated just over a block away from Queen & Spadina, which will be impacted for years with the Ontario Line subway project.

With the brand moving to a new location in an up-and-coming neighbourhood, it’ll allow for DUER to keep its database of customers while also updating the retail concept to adhere to its future strategy.

DUER recently opened a pop-up at Square One Shopping Centre in Mississauga, and will be planning to double its store count from five to 10 this year.

Gary Lenett, Co-founder and CEO of DUER, shared in a recent Retail Insider article discussing the expansion of the retail footprint that the opportunity in the GTA is top of mind.

“The Greater Toronto Area is Duer’s fastest growing Canadian market so we’re optimistic about how these stores will perform,” said Gary Lenett, Co-founder and CEO of Duer. “We see our new retail footprints as a way to connect people with the brand but also as community hubs where we can bring the Duer ethos to life.”

The retailer has locations in Vancouver, Toronto, Calgary, Denver and Los Angeles. The Calgary, Denver and Los Angeles stores opened during the pandemic.

Former Lost and Found at 44 Ossington (Image: Dustin Fuhs)

The Ossington neighbourhood is set to see more growth, as brands continue to sign long-term agreements to set up locally-inspired retail concepts. ECCO, which is coincidently next-door to the new DUER location, opened a community hub in 2022 as a way to connect with a younger demographic in the neighbourhood.

Ossington is adding a number of new retailers to the neighbourhood, including Grit & Grace, Clocks and Colours, Mejuri and Hobbiesville.

Dustin Fuhs
Dustin Fuhs
Dustin Fuhs is the Editor-in-Chief of Retail Insider, Canada's most read retail trade publication. He has over 20 years experience in the retail, marketing, entertainment and hospitality industries. He has worked with Retail Insider since October 2020 in a number of roles, including associate publisher of the Retail Insider magazine. Dustin was named as Editor-in-Chief of Retail Insider in 2022. Dustin was named as a RETHINK Retail Top Retail Expert in 2024.

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