The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement

To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates.

With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty.

Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits during times of change allows businesses to pivot their processes, products, and services seamlessly to meet and exceed customers’ expectations.

Join Brian Solis, a world-renowned digital anthropologist, 8x best-selling author, and futurist who serves as Global Innovation Evangelist at Salesforce, to learn how to accelerate service innovation for Generation-Novel (a cross-generational market majority of digital-first customers), and how retailers can transform their post-pandemic operations into a seamless customer engagement engine to drive business growth and loyalty.