Optimal Payments Provides Integrated Payment Solution to Demandware Clients

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Demandware clients will now have access to a flexible and secure payment system as a result of a new partnership with leading global online payments provider, Optimal Payments. As a Demandware LINK Technology partner, Optimal Payments launched its NETBANX® Payment Cartridge, an end-to-end payment solution.

With Optimal Payments’ NETBANX hosted payment solutions, retailers using the Demandware platform can more easily satisfy their PCI compliance requirements, and create customer account profiles that store sensitive cardholder data and payment information using tokenization.The new cartridge also gives merchants access to a wide range of customizable fraud-management tools and real-time transaction data and reports. In addition, retailers can personalize their payment pages and offer a sophisticated mobile shopping experience to their customers worldwide. 

OptimalPayments provides online payment solutions to businesses and consumers in over 200 countries and territories that move and manage billions of dollars each year. Merchants use the NETBANX platform and services to simplify how they accept credit and debit card,direct-from-bank, and alternative and local payments. 

Demandware, the leading provider of enterprise cloud commerce solutions, provides one central platform to power all applications for both business and technical users. Retailers are empowered to quickly execute multi-channel merchandising and marketing; manage operations globally; and develop unique capabilities that differentiate their brand experiences across web, mobile and in-store touchpoints. Seamless upgrades deliver a continuous flow of innovation without disrupting business, ensuring the platform functionality is always current. Based on a scalable cloud infrastructure that delivers optimal performance, security and uptime, Demandware removes the barriers and complexities of traditional licensed software, and allows retailers to focus on their own strategic business initiatives. 

Demandware provides its clients with a fully-customizable experience. Its support system allows experienced developers to add custom code,debug existing code and test new code in a staging environment before going live. It also boasts open application programming interface (APIs), so it can quickly and easily be integrated with outside programs and applications. 

Use of Demandware has been on the rise in recent years, especially among big-name retailers. According to its 2013 annual report, the company’s subscription revenue increased to $95.7 million in 2013 from $67.9 million in 2012. As ofSeptember 30, 2014, nearly 250 customers across more than 1,000 sites leveraged the Demandware platform including some of the world’s most recognizable brands like Carter’s, ECCO, L’Oréal, New Balance, PacSun, Pier1 Imports, Sunbeam and many others.



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