Upscale Nadège Patisserie Looks to Expand

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Upscale Toronto-based bakery/cafe Nadège Patisserie is looking to grow its current store base, including possibly expanding into other parts of Canada. The retailer has seen tremendous success with its various attractive and delicious products. Besides its current two (and soon, three) permanent bricks-and-mortar boutiques, Nadège also operates two temporary locations within Holt Renfrew

Nadège Patisserie’s first bricks-and-mortar location opened in July of 2009 at 780 Queen Street, across the street from Toronto’s Trinity Bellwoods Park. It was founded by chef Nadège Nourian and her partner, Morgan McHugh. Selling fine chocolates, pastries, cakes, macarons, sandwiches, gift ideas, and seasonal collections, Nadège Patisserie quickly saw success, warranting more store locations.

In May of 2011, the retailer opened a 700 square foot boutique at 1099 Yonge Street in Toronto’s upscale Rosedale area and next week, it openes a 950 square foot location along Toronto’s busy underground PATH system, within the Richmond-Adelaide Centre. Referred to as NADÈGE @ PATH, the new location features an extended coffee program and innovative corporate catering offerings, as well as the delicacies described above. 

In November, Nadège opened temporary boutiques at two Holt Renfrew locations in Toronto – one at 50 Bloor Street West, the other at Yorkdale Shopping Centre. We’re told that these shops are a resounding success, prompting the retailer to consider further expansion. 

INSIDE OF THE QUEEN ST. NADEGE FLAGSHIP. PHOTO: WWW.BARBARALEUNG.COM
YORKDALE NADEGE
TEMPORARY YORKDALE NADEGE CONCESSION. PHOTO: JENNA MARIE WAKANI

Remarkably, in only five years, Nadège Patisserie has grown to employ over 60 people. As Nadège continues to prosper, it may consider opening more locations in Toronto, and even possibly in other Canadian cities.

Regarding a Canadian expansion, “the world is our oyster!” we’re told. It would appear that given the size and location of its current locations, Nadège would seek streetfront and mall retail space under 1,000 square feet. 

Until Nadège does expand its bricks-and-mortar presence into other Canadian cities, you can buy its products on its e-commerce site: nadege-patisserie.com, which launched in November of 2013. 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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