Saks Fifth Ave Launches Canadian Marketing Campaign (Including Videos)

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American luxury retailer Saks Fifth Avenue has created video commercials for its first two Canadian locations, both set to open in February of 2016. Saks has also created separate Facebook and Instagram accounts for each store, and Saks Canada’s fist Tweet went out on July 1st. 

Below is Saks’ 41-second video promoting its Toronto Eaton Centre store, set to open February 18, 2016 in part of the western portion of the Queen Street Hudson’s Bay building. In the video, a black ribbon with white trim, characteristic of Saks’ gift wrapping, exits the Manhattan Saks flagship and flies into Toronto. After flying past several iconic Toronto locations, the ribbon ‘gift-wraps’ a rendering of Canada’s new 170,000 square foot Canadian flagship. 

Saks created a separate 29-second video, below, for its 130,000 square foot Sherway Gardens store, set to open on February 25, 2016. Again, the Saks ribbon exits the retailer’s Manhattan flagship and travels to Toronto to ‘see the sights’, prior to wrapping itself around a rendering of Saks’ Sherway Gardens store. 

Saks has also created Instagram accounts for each of its first two Canadian stores. Links are as follows: (A) Saks Fifth Avenue Toronto Eaton Centre at Queen Street, (B) Saks Fifth Avenue Sherway Gardens.

As well, both Saks stores have their own Facebook pages: (A) Saks Fifth Avenue Toronto Eaton Centre at Queen Street, (B) Saks Fifth Avenue Sherway Gardens

Saks Fifth Avenue launched its Canadian website last spring, and it recently updated its URL to www.saks.ca

Saks Canada’s Twitter account wished us Happy Canada Day on July 1 and since then, has only tweeted nine times. The account currently has under 500 followers, though this is expected to increase rapidly as Saks commences advertising for its 2016 Canadian debut. 

 

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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