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Inside the New Maison Simons Park Royal [Photos]

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Last week, Quebec City-based large-format fashion retailer La Maison Simons opened its 11th location at West Vancouver’s Park Royal South. The 100,000 square foot store features artwork throughout, with exterior design by LEMAYMICHAUD and interiors by Designstead.


Simons Park Royal is the retailer’s second store outside of the province of Quebec. West Edmonton Mall was the first when it opened in October of 2012. 

Simons will continue its Canadian store expansion outside of Quebec. In March of 2016, it will open a 113,000 square foot Mississauga Square One location and in August of 2016, a 100,000 square foot store at Ottawa’s CF Rideau Centre.  In 2017, Simons will open a 92,000 square foot location at The CORE in downtown Calgary, as well as a second Edmonton location, measuring about 100,000 square feet, at Londonderry Mall. In 2018 it will open a store at Toronto’s Scarborough Town Centre and in 2019 at Toronto’s Yorkdale Shopping Centre. CEO Peter Simons says that the retailer could eventually open locations in Winnipeg, Regina, Saskatoon, and the Maritimes. 

This article features photos provided by La Maison Simons, via Vancouver-based lifestyle and events blog Modern Mix Vancouver. Peter Simons told Modern Mix, during a media preview, that the West Vancouver store integrates fashion, art and architecture. Other photos are credited from various sources.

West Vancouver-based author/artist Douglas Coupland designed ‘The Bow Tie’ sculpture that hangs from the ceiling in the store’s central atrium (photos above). 

The 50+ blue flower ceramic sculpture in womenswear, designed by West Vancouver-based Bobbie Burgers, is called ‘Innocence Disobedience’ (photos above). 

Ping pong balls adorn a creative ceiling installation in the women’s Miiyu lingerie department (photos above). 

Sandblasted granite design by artist Jody Broomfield at the store’s south entrance (photo above). 

A 50-seat in-store café called Éve (photos above) features French-Canadian inspired food, as well as views of Lions Gate Bridge and Ambleside park from its second-level location. The café also features an exhibit of 15 pieces of art from students of Vancouver-based youth-focused Arts Umbrella. Simons has a three-year commitment to the Arts Umbrella Art Lending Program, according to Modern Mix.

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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