H&M‘s upscale fashion brand COS (‘Collection of Style’) has announced two more Canadian locations, both set to open in the fall/winter of 2016. One location will be at Toronto’s Yorkdale Shopping Centre, while the other will be in Vancouver’s historical Gastown area.
The Yorkdale COS will be the second for Toronto, and will measure 5,188 square feet. The store will house both men’s and women’s fashion collections, as well as a lounge area with furniture from mid-century modern designers, according to the company. COS will locate strategically next to Holt Renfrew, as per the mall lease plan below.
Vancouver’s COS will be located at 18 Water Street (currently Zientte Interiors), and will be a first for the city. The 3,024 square foot store (size provided in a press release) will be located in a heritage building with a “store interior that will reflect the COS design values and aesthetic of clean-lines and natural elements”. The space housing COS includes a 4,130 square foot ground floor as well as 2,330 square foot basement level.
The Vancouver lease deal was negotiated by Mario Negris and Martin Moriarty of Vancouver’s CBRE Urban Retail Team.
COS launched its first Canadian store in September 2015 in Toronto at 85 Bloor Street West (former Tiffany & Co. space), followed by a second store in October 2015 at 1310 Sainte Catherine Street West in Montreal (formerly occupied by Le Chauteau). The store openings in Toronto’s Yorkdale Shopping Centre and Vancouver’s Gastown mark the third and fourth locations for COS in Canada.
Parent company H&M launched the COS store concept on London’s Regent Street in March 2007. The brand has a wide product range that is divided into a number of different concepts, incorporating fashion essentials, reinvented classics and modern trends for men and women. COS is created by an in-house team of designers and buyers. It has 174 stores in 31 countries in Europe, Asia, the US, North America and the Middle East.