Caroline Neron Plans Cross-Canada Store Expansion

Date:

Share post:

Jewellery and accessory brand Caroline Neron opened its first store location outside of the province of Quebec this month, and it plans to expand across Canada over the next several years. 

Canadian actress and singer Caroline Neron founded her namesake brand in 2004, beginning with wholesaling jewellery and accessories. In 2010, the company launched its first store locations in the province of Quebec. The company now sells accessories, handbags, and jewellery, and has also expanded into a line of fragrances and sunglasses. Besides its headquarters in Montreal, Caroline Neron also has an office in Paris. 

Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)
(CLICK ABOVE FOR INTERACTIVE WEST EDMONTON MALL MAP)
Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)

Caroline Neron’s first location outside of Quebec opened earlier this month at West Edmonton Mall. The company chose the Edmonton mall to help it gain exposure, according to Caroline Neron Executive Vice President Benoit Bouchard. West Edmonton Mall’s shoppers are about 50% tourists, and the new retail space is in a prominent location on the second level the mall’s ‘Phase 3’ between the mall’s ‘World Waterpark’ and its Santa Maria ship, alongside popular brands Swatch and L’Occitaine

At about 1,600 square feet, the West Edmonton Mall store is larger than most Caroline Neron locations, according to Mr. Bouchard. Future Caroline Neron locations will ideally be in the 1,200 to 1,300 square foot range, he said. The company also operates four mall kiosks, on top of 12 freestanding stores in the province of Quebec. Caroline Neron is represented in Canada by brokerage Oberfeld Snowcap

Caroline Neron at CF Carrefour Laval (Image: Shop! Design Awards)

According to Mr. Bouchard, the brand will launch two locations in the Toronto area within the next few months: at Scarborough Town Centre, and at Square One in Mississauga. In the fall of 2017 two more Toronto stores will follow: at CF Toronto Eaton Centre and at Yorkdale Shopping Centre. Moving into 2018, Caroline Neron is looking to open at least one location in Calgary and one or two Vancouver stores, with the ultimate goal of operating between 20 and 24 Canadian stores coast-to-coast, Mr. Bouchard said. 

The company is also looking at expanding internationally, beginning with store locations in the United States as well as an international wholesale and e-commerce business. The brand’s product mix is being modified slightly, according to Mr. Bouchard, ideally seeing 60% of its products being jewellery and 40% accessories. Men’s categories are expanding and sales to men have doubled in the past two years, he said. Caroline Neron has also added a line of candles as well as men’s and women’s fragrances, and soon it will launch skincare and cosmetics lines as Caroline Neron grows to become a lifestyle brand. 

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Robson Street in Vancouver in Flux as New Retailers Prepare to Open Stores [Feature]

The street is seeing new retailers prepare to open, including a prominent corner that is about to see some very big changes and a potential luxury mall nearby cancelled.

Growing Crisis in Retail Inventory in Canada as Factory Direct Liquidates Stores [Interview]

The founder of A.D. Hennick & Associates says he's seeing overwhelming demand to liquidate inventory, indicating a concerning trend in the industry as more retailers look to insolvency.

Here’s What We Can Learn from Canada’s Response to Inflation in the 1980s and 1990s [Op-Ed]

Younger, poorer households have disproportionately suffered because their price index is skewed more toward food and shelter, say the authors.

Food Preferences in Canada Changing as Millennial and Gen Z Demographics Shift [Op-Ed]

Sylvain Charlebois discusses Canada's aging population and how younger consumers are shifting the grocery food landscape.

Henry Singer Unveils Downtown Edmonton Flagship Store at the ICE District, Featuring a Bar, Barber and Shoe Shine [Photos/Interview]

Jordan Singer discusses how the upscale menswear retailer recently relocated its Edmonton flagship store from Manulife Place into a 10,000 square foot space at the base of Western Canada's tallest building.

Canadian Retail Sales Dip: Year-End Drop in Discretionary Spending [J.C. Williams Group Analysis]

2023 Canadian retail sales ended in a lacklustre way, with controlled consumer spending amid a tumultuous year.

Landlord QuadReal Launches Pickleball Courts in Commercial Properties to Create Consumer Experience [Interview/Photos]

The initiative helps revitalize and re-imagine spaces using sustainable development practices, while incorporating the latest technology to enhance the visitor experience, blending physical and digital elements.

Canadian Consumers Willing to Switch Grocery Stores while Seeking Bargains: Study [Op-Ed]

Sylvain Charlebois says that a new survey offers a rigorous look into the preferences and behaviours shaping the future of grocery shopping in Canada.

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.