LUX Beauty Boutique Expands to New Location

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Independent Edmonton retailer LUX Beauty Boutique has opened a replacement location in the city’s upscale High Street shopping area, steps away from its original location and about 40% larger. The new store has several unique features and product lines, as founder/owner Jennifer Grimm looks to further expand operations. 

Jennifer Grimm (Image: LUX Beauty Boutique)

The new store features an 850 square foot main level that is devoted to beauty retail, as well as a 900 square foot lower level being broken down into two spaces — a 450 square foot “living room” for makeup bookings, community events and private parties, and a 450 square foot lower level office space & shipping/receiving space to accommodate LUX Beauty’s growing ecommerce business (luxbeauty.com ecommerce and Seasons of LUX subscription orders). 

The previous store was a total of 720 square feet, including office, all on one level. We first reported on it in December of 2013, when Lux Beauty Boutique was the first retailer in Canada to introduce ‘SelfPay’ technology, allowing customers to pay-and-go without waiting in line. 

Image: LUX Beauty Boutique
Image: LUX Beauty Boutique

LUX Beauty features a curated collection of exclusive, hard-to-find beauty brands, many of which are organic and cruelty-free. Ms. Grimm opened LUX Beauty Boutique and launched luxbeauty.com 17 years ago. 

The High Street area has recently seen significant challenges, including the two-year closure of the nearby 102 Street bridge. The LUX Beauty Boutique team were able to maintain a loyal clientele during the construction using creative techniques such as curbside service, special events and home deliveries. Ms. Grimm says that she’s considering expanding operations at some point, with location scouting ongoing. 

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, former lawyer and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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