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Links of London Opens Impressive 1st Freestanding Canadian Store [Photos]

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U.K. luxury jewellery brand Links of London has opened its first freestanding Canadian store at Toronto’s CF Toronto Eaton Centre. The beautiful boutique’s design was inspired by a ‘contemporary London townhouse’, and features a variety of jewellery and accessories, including some exclusives and rare pieces. A second Toronto location will open next month at CF Sherway Gardens, making Toronto the only city besides New York City to boast two or more freestanding Links of London stores. 

The impressive CF Toronto Eaton centre boutique features innovative high-quality interiors that were designed by Sheridan&Co. Photos in this article were taken by Tom Sandler, profiling the 858 square foot boutique which features high quality wood and marble accents, as well as decorative features reflecting Links’ jewellery designs. Links is located between retailers Club Monaco and Michael Kors on the increasingly upscale third level of CF Toronto Eaton Centre which will be anchored at its north end by a 220,000 square foot flagship Nordstrom, opening on September 16 of this year. 

A second Links of London boutique will open next month at Toronto’s CF Sherway Gardens. According to Leela Petrakis, North American President at parent company Folli Follie Group, the Sherway store will be about twice the size of the Eaton Centre location and will feature a tea salon within the store. That location was also designed by Sheridan&Co. 

Links of London currently operates seven Canadian shop-in-store concessions. Six of those are at Holt Renfrew (Vancouver, Edmonton, Calgary, Toronto Bloor Street, Toronto Yorkdale Shopping Centre, Toronto CF Sherway Gardens) and at Ogilvy in Montreal. Holt’s CF Sherway store will close some time this summer to be replaced with a unit at Mississauga’s Square One, and Links of London is confirmed to be opening a concession in Square One’s Holt Renfrew this summer, as well. 

Links of London currently operates five freestanding U.S. locations, with stores in New York City (three locations), Las Vegas and suburban Boston. A third New York City location will open this summer at Westfield World Trade Centre. The Links of London brand was founded in 1990 and has grown to become a global luxury brand. In July of 2006, the company was sold to Greek conglomerate Folli Follie SA. The name ‘Links’ signifies the brand’s famous men’s cufflinks, though collections include accessories, jewellery, timepieces and gifts for both genders.

Article Author

Craig Patterson
Craig Patterson
Located in Toronto, Craig is the Publisher & CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Advisor at the University of Alberta School Centre for Cities and Communities in Edmonton, and a public speaker. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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