The Rec Room to Open in Former Target Space at Square One

Date:

Share post:

Cineplex-owned “eats & entertainment destination” The Rec Room has announced that it will open a 44,000 square foot two-level location at Mississauga’s Square One, in part of the mall’s retail space that was formerly occupied by Target. It’s addressing the trend of adding attractions to retail centres, and will be a welcome addition to burgeoning downtown Mississauga. 

The Rec Room brings together multiple dining environments, amusement gaming, technology and live entertainment experiences in an auditorium-style space, all under one roof. Cineplex plans to open between 10-15 new Rec Room locations, each between 40,000 and 60,000 square feet, customized to the individual community. About half of the space is dedicated to dining and live entertainment, and half for amusement games and feature attractions.  

The Rec Room at Square One will include:

  • Three10: an upscale casual restaurant, playfully named after Canada’s three territories and 10 provinces, featuring wood-fired pizza and Canadian-inspired cuisine,
  • The Shed: A quick service destination that includes a poutinerie with elevated toppings like porchetta, smoked brisket, lobster and wild mushrooms.  It will also feature a custom donut bar, called ‘The Pumps’,
  • A bar area with large HD screens — Cineplex says there will also be multiple bars throughout the space serving draught wines and over 20 draught beers, including several local craft beers,
  • The Yard: A large attractions area with over 100 amusement games. Credits earned are tracked on RFID wristbands and can be redeemed at The Trophy Case redemption store for a wide variety of prizes, and top earners will be profiled on The Rec Room’s legendary leaderboard,
  • Feature attractions including virtual reality and race car simulators, as well as bowling lanes, air hockey, pool and ping pong,
  • Multiple performance spaces, including a state-of-the-art auditorium, and
  • Multiple private dining rooms.

“We are a passionate and genuine partner in creating and driving positive growth and development at Square One and in the Mississauga downtown core, which is why we are so pleased to be partnering with Cineplex on this exciting new venture that I know our guests will love,” said Greg Taylor, Director and General Manager at Square One. The Rec Room will occupy a portion of Square One’s former 164,000 square foot Target space, as per renderings in this article. Mr. Taylor described how downtown Mississauga is booming, and how Square One is at the heart of the burgeoning city. The Rec Room will also see traffic from nearby Sheridan College, not to mention thousands of new residential units that will be added to the immediate area in the coming years. 

The Rec Room is also in line with landlord Oxford Properties’ initiative to roughly double the square footage of the food and beverage offerings in its centres. The Rec Room takes that to a whole new level, with an entertainment focus reminiscent of that offered at West Edmonton Mall

Canada’s top shopping centres are now in the ‘entertainment industry’, adding non-retail amenities to attract and keep shoppers on site. It’s a trend discussed in Retail Council of Canada’s Shopping Centre Study which was released earlier this year. Square One ranked as one of Canada’s most productive malls in the study, with annual sales per square foot surpassing the $1,000 benchmark. 

The Rec Room opened its very first location at Edmonton’s South Edmonton Common in the fall of 2016. It has announced that it will open future locations in downtown Toronto at Roundhouse Park, at West Edmonton Mall, at Deerfoot City in Calgary, and at CF Masonville Place in London. Yesterday, as well, Cineplex announced that it would open its first Rec Room in the BC Lower Mainland, at The Amazing Brentwood in Burnaby, east of Vancouver. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Declining Sales and Footfall Plague Canadian Retailers [J.C. Williams Group StatCan Analysis]

The consultancy analyses March data, noting a slowdown in some retail categories and a rise in food prices that led to recent boycotts.

US-Based Second-Hand Electronics Retailer ‘PayMore’ to Enter Canada with Rapid Store Expansion [Interview]

The retailer obtains and repurposes old electronics to recirculate them into the marketplace, and is expanding into Canada with stores that aim to gain market share rapidly.

Canada’s Competition Bureau Launches Investigation into Loblaws and Sobeys [Op-Ed]

Sylvain Charlebois says that grocers must recognize that today's market is different, with consumers being less tolerant of practices limiting access to affordable food.

Anatomy of a Leader: Sarah Segal, CEO of DAVIDsTEA

Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.

Apple Launches Tap to Pay on iPhone in Canada, Revolutionizing Contactless Payments for Businesses

Apple says it will allow businesses to seamlessly and securely accept payments using an iPhone and app, adding competition to the crowded payments space.

Half a Billion Dollar Downtown Ottawa Revitalization Announced to Bring Vibrancy to the Core [Feature/Interviews]

The Ottawa Board of Trade and the Canadian Urban Institute launched the initiative that will create new retail opportunities with the addition of 40,000 new residents and 50,000 jobs over 10 years, creating a more vibrant core that will be a destination.

Bayview Village to Overhaul Property with Marble Flooring and Luxe Interior, New Retailers and Restaurants Being Added [Exclusive Renderings/Interviews]

The Toronto shopping centre at Bayview and Sheppard is being transformed into something unrecognizable, creating a 'European-style' centre unlike competitors in the region.

Food Prices Dropping in Canada, Mainstream Media Fails to Report [Op-Ed]

Sylvain Charlebois says that food prices are declining according to StatCan data, but that media and the public have been focusing elsewhere.

Innovative App ‘Too Good To Go’ Rescues 4.2 Million Meals in Canada Since 2022, Plans for Expansion [Interview]

The innovative platform is looking to expand by adding more retailers, after launching two years ago by offering consumers excess end-of-day edible goods from a wide range of businesses.

New Hockey Legends Training Facility in Markham ON Elevates Player Skills with Cutting-Edge Technology [Interview]

The unique indoor training concept allows players to practice including improving shooting and stickhandling skills.

Arc’teryx Opens First ‘Alpha’ Store Concept on Bloor Street in Toronto [Photos]

The largest Arc'teryx store also focuses heavily on product care, and is located on the Mink Mile in the Holt Renfrew Centre.

Waterworks Food Hall to Open in Downtown Toronto Next Month, Showcasing 20 Gourmet Vendors in Historic Location [Interview/Photos]

The highly anticipated food hall on Richmond Street will span 55,000 square feet and will add more food and beverage competition in the downtown core with a range of hand-picked specialty vendors.

Bluenotes Launches ‘Unplug’ Activewear Shop-in-Shops in Stores Across Canada [Interview/Photos]

It's the first activewear line for the Canadian retailer, with dedicated shop-in-stores being part of a segment that is growing rapidly.

A Grocer Code of Conduct Could have Prevented Canada’s Bread Cartel [Op-Ed]

Sylvain Charlebois says that the grocer code aims to curb illegal activities that would make it tougher to orchestrate such schemes.

From Barbie to Thomas the Tank Engine: How Toy and Entertainment Brands are Adapting to Generation Alpha [Op-Ed]

A new more 'woke' generation means that toys and entertainment deemed acceptable in the past are no longer desirable to a new set of consumers.

Anatomy of a Leader: Dave Minnett, CEO of Edo Japan

Minnett discusses how his education and early years at Molson led him into different business avenues before landing at Edo in 2016, where he's implementing change.

Downtown Banff Welcomes New Mountain Warehouse Store Amidst National Expansion [Photos]

The UK-based outdoor retailer operates 43 stores in Canada, making it the second-largest market outside of the UK. The Banff Mountain Warehouse is next to a former Hudson's Bay that will see Arc'teryx open there next year.

Mandated $20/hour Living Wage Could Drive 600,000 Canadian Small Businesses to Closure, Warns CFIB Report [Interview]

CFIB policy analyst says that governments are setting these wages with no anchor in economic reality, while impacting thousands of small businesses already struggling.

Stokes Inc. Invests in Store Renovations and New Gift Line to Reinforce Market Presence [Interview]

The Canadian retailer of kitchenware, tableware, and homeware is upgrading its operations after a pandemic restructuring, including enhancing the online and in-store experience while launching new products.

How Big Food Companies Can Do More to Create Healthier Food Environments [Op-Ed]

A team of researchers wanted to understand the commitments companies have made to create healthier food environments in Canada, and to see if things had improved since an earlier 2018 study.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Declining Sales and Footfall Plague Canadian Retailers [J.C. Williams Group StatCan Analysis]

The consultancy analyses March data, noting a slowdown in some retail categories and a rise in food prices that led to recent boycotts.

US-Based Second-Hand Electronics Retailer ‘PayMore’ to Enter Canada with Rapid Store Expansion [Interview]

The retailer obtains and repurposes old electronics to recirculate them into the marketplace, and is expanding into Canada with stores that aim to gain market share rapidly.

Canada’s Competition Bureau Launches Investigation into Loblaws and Sobeys [Op-Ed]

Sylvain Charlebois says that grocers must recognize that today's market is different, with consumers being less tolerant of practices limiting access to affordable food.

Anatomy of a Leader: Sarah Segal, CEO of DAVIDsTEA

Segal discusses her career and how she got to to where she is today, as well as a family history that includes founding a toy store in Montreal and big banners such as Le Chateau.

Apple Launches Tap to Pay on iPhone in Canada, Revolutionizing Contactless Payments for Businesses

Apple says it will allow businesses to seamlessly and securely accept payments using an iPhone and app, adding competition to the crowded payments space.

Half a Billion Dollar Downtown Ottawa Revitalization Announced to Bring Vibrancy to the Core [Feature/Interviews]

The Ottawa Board of Trade and the Canadian Urban Institute launched the initiative that will create new retail opportunities with the addition of 40,000 new residents and 50,000 jobs over 10 years, creating a more vibrant core that will be a destination.

Bayview Village to Overhaul Property with Marble Flooring and Luxe Interior, New Retailers and Restaurants Being Added [Exclusive Renderings/Interviews]

The Toronto shopping centre at Bayview and Sheppard is being transformed into something unrecognizable, creating a 'European-style' centre unlike competitors in the region.

Food Prices Dropping in Canada, Mainstream Media Fails to Report [Op-Ed]

Sylvain Charlebois says that food prices are declining according to StatCan data, but that media and the public have been focusing elsewhere.

Innovative App ‘Too Good To Go’ Rescues 4.2 Million Meals in Canada Since 2022, Plans for Expansion [Interview]

The innovative platform is looking to expand by adding more retailers, after launching two years ago by offering consumers excess end-of-day edible goods from a wide range of businesses.

New Hockey Legends Training Facility in Markham ON Elevates Player Skills with Cutting-Edge Technology [Interview]

The unique indoor training concept allows players to practice including improving shooting and stickhandling skills.

Arc’teryx Opens First ‘Alpha’ Store Concept on Bloor Street in Toronto [Photos]

The largest Arc'teryx store also focuses heavily on product care, and is located on the Mink Mile in the Holt Renfrew Centre.

Waterworks Food Hall to Open in Downtown Toronto Next Month, Showcasing 20 Gourmet Vendors in Historic Location [Interview/Photos]

The highly anticipated food hall on Richmond Street will span 55,000 square feet and will add more food and beverage competition in the downtown core with a range of hand-picked specialty vendors.

Bluenotes Launches ‘Unplug’ Activewear Shop-in-Shops in Stores Across Canada [Interview/Photos]

It's the first activewear line for the Canadian retailer, with dedicated shop-in-stores being part of a segment that is growing rapidly.

A Grocer Code of Conduct Could have Prevented Canada’s Bread Cartel [Op-Ed]

Sylvain Charlebois says that the grocer code aims to curb illegal activities that would make it tougher to orchestrate such schemes.

From Barbie to Thomas the Tank Engine: How Toy and Entertainment Brands are Adapting to Generation Alpha [Op-Ed]

A new more 'woke' generation means that toys and entertainment deemed acceptable in the past are no longer desirable to a new set of consumers.

Anatomy of a Leader: Dave Minnett, CEO of Edo Japan

Minnett discusses how his education and early years at Molson led him into different business avenues before landing at Edo in 2016, where he's implementing change.

Downtown Banff Welcomes New Mountain Warehouse Store Amidst National Expansion [Photos]

The UK-based outdoor retailer operates 43 stores in Canada, making it the second-largest market outside of the UK. The Banff Mountain Warehouse is next to a former Hudson's Bay that will see Arc'teryx open there next year.

Mandated $20/hour Living Wage Could Drive 600,000 Canadian Small Businesses to Closure, Warns CFIB Report [Interview]

CFIB policy analyst says that governments are setting these wages with no anchor in economic reality, while impacting thousands of small businesses already struggling.

Stokes Inc. Invests in Store Renovations and New Gift Line to Reinforce Market Presence [Interview]

The Canadian retailer of kitchenware, tableware, and homeware is upgrading its operations after a pandemic restructuring, including enhancing the online and in-store experience while launching new products.

How Big Food Companies Can Do More to Create Healthier Food Environments [Op-Ed]

A team of researchers wanted to understand the commitments companies have made to create healthier food environments in Canada, and to see if things had improved since an earlier 2018 study.