Arc’teryx Continues Aggressive Footprint Expansion

Date:

Share post:

Arc’teryx, a Canadian outdoor clothing and sporting goods company founded in North Vancouver, is continuing to aggressively grow its footprint on a global level.

Megan Cheesbrough, Director, Global Retail and In-Store Excellence for the company which was founded in 1989, says it opened stores this year in Palo Alto AC (Stanford Shopping Centre), Los Angeles (La Brea Avenue), Vancouver (Burrard St), Japan, Edmonton (West Edmonton Mall) and Beijing (WF Central).

“Our first ever brand store in Montreal (St. Catherine Street) was renovated and included an expansion with a large community space for local activations, events and seminars,” she adds.

Currently Arc’teryx has six brand stores and two outlets in Canada –  Quebec (downtown Montreal), Ontario (two brand stores — Queen Street West and Yorkdale Shopping Centre in Toronto, one outlet at Outlet Collection at Niagara), Alberta (West Edmonton Mall), and British Columbia (two brand stores in Vancouver, one outlet).

(LONDON STORE. PHOTO: ARC’TERYX)

“We will open a brand store on 17th Ave. S.W. in Calgary in the spring of 2018. We have high brand awareness and a lot of existing customers in Calgary and are really excited to open a store in that market for our community there,” says Cheesbrough.

“Arc’teryx is committed to retail and we will continue to grow our retail footprint globally, with a special focus on the USA and China. As the retail landscape continues to evolve, our physical experiences and retail model will also evolve. With six brand stores in Canada already, and another opening in Calgary next year there won’t necessarily be a lot more room for traditional retail in Canada. There will however be opportunity for evolved physical experiences, unique pop-up experiences, and community connections through Arc’teryx Academy events and programs.”

One exciting project the retailer has embarked upon during this Christmas shopping season is a partnership with Destination BC as it launched a unique virtual reality backcountry ski hut concept in its stores across North America.

Cheesbrough says the storytelling experience allows consumers to connect with the essence of a backcountry ski hut experience.

“Hut Magic is available online and in stores for anyone to try and will no doubt inspire and create stoke to get outside this winter and celebrate wild,” she says.

The virtual reality storytelling experience from the Coast Mountains near Smithers, B.C. is in 17 stores across North America.

“What’s incredible about Hut Magic is that you’re not just watching the action, you’re actually a character in the story,” says George Weetman, Director of Global Consumer Experience and Digital Commerce, Arc’teryx. “It completely embodies the essence of a ski hut experience.”

Hut Magic tells the personal tale of remote backcountry ski huts through alpine footage, inspiring people to get outside this winter. It’s designed to instantly transport users to the Howson Range to experience glacier travel, epic powdered slopes, and soak in the ‘après ski’ surrounded by friends.

“Using Google’s Jump technology, we were able to work closely with Switchback Entertainment to capture the very essence and beauty of a hut experience and share it with Arc’teryx customers through virtual reality,” says Sarah Steele, VR Program Manager, Google.

The company’s products are distributed through more than 3,000 retail locations worldwide, including 32 branded stores globally. Arc’teryx is named for the Archaeopteryx Lithographica, the first reptile to develop the feather for flight.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.