INDOCHINO Plans 18 Locations for 2018

Date:

Share post:

Vancouver-based INDOCHINO is in an aggressive expansion mode as it plans to open as many as 18 showrooms in North America in 2018.

The world’s largest made-to-measure apparel company for men is opening its 19th showroom on December 14 in Mall of America in Minneapolis, the largest shopping centre in the U.S.

This will be the ninth showroom opening in 2017 and the company intends to accelerate growth and almost double the number of retail locations, adding up to 18 new showrooms throughout 2018.

The sites will span North America, with potential locations including Atlanta, Austin, Nashville and San Jose as well as additional showrooms in large markets such as New York and Los Angeles.

INDOCHINO West Edmonton Mall (Image: INDOCHINO)

“It’s been an outstanding year as we continued to expand into new markets and grow the business profitably,” says Drew Green, INDOCHINO’s CEO. “We’ve set up an on-demand retail model so we’re able to operate with no inventory in our showrooms, leveraging a unique model that minimizes costs and maximizes savings for our customers.

“We’re introducing consumers around the world to a newer, smarter way to shop where customizable apparel and affordable luxury are the rule and not the exception.”

In Canada, Green says, INDOCHINO has three stores in Toronto, one in Ottawa, one in Edmonton, one in Calgary and two in Vancouver.

The Vancouver-based retailer opened its first location in Vancouver just under three years ago.

INDOCHINO West Edmonton Mall (Image: INDOCHINO)

“So about three years ago at a time when everybody was retreating from bricks and mortar and retail we actually made retail a core part of our strategy. We felt that to be successful, to truly disrupt the apparel and fitting industries, we really needed to focus on being an experienced-based company and not just sell products,” says Green.

“The showrooms we felt would provide us with the way to connect with customers in a way that would truly provide them a very unique experience – an experience that would lead to a lot of loyalty to the brand. And we’ve seen that. What’s become of the strategy is that retail is now our number one acquisition channel. Retail acts as the starter channel for our customers and most customers that come into retail end up buying again online.”

INDOCHINO showrooms promise a luxurious and highly-engaging experience. Customers are paired with a Style Guide who tailors the appointment based on their needs and helps them to build their one-of-a-kind suit or shirt. Style Guides take measurements, assist with fabric selection, and walk shoppers through endless personalization options, including buttons, pockets, lapels and monograms.

Green says the company model is unique and the cost associated with opening and maintaining a showroom are very different from its competitors, allowing for efficient and profitable expansion.

INDOCHINO West Edmonton Mall (Image: INDOCHINO)

“Men’s apparel is one of the fastest growing categories in the online,” says Green.

The retailer is now also setting a new standard in custom clothing by introducing a three-week delivery promise for all orders.

“INDOCHINO’s goal is to make great fitting, personalized clothing the de facto choice for men across North America and achieving a three-week delivery timeframe marks a major milestone in this bold endeavor,” says Green. “This is the result of months of hard work from my team and our partners across the world and is just the beginning of our plans to reduce the delivery time as we continuously strive to find innovative new ways to provide our customers with a world-class experience, from start to finish.”

INDOCHINO customers take on the role of designer, selecting from millions of possible combinations of fabrics, personalization and customization options to create suits and shirts that are then made to their precise measurements and shipped directly to their door for a perfect fit, hassle free.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles

Canadian Consumers Willing to Switch Grocery Stores while Seeking Bargains: Study [Op-Ed]

Sylvain Charlebois says that a new survey offers a rigorous look into the preferences and behaviours shaping the future of grocery shopping in Canada.

Canadian Retail Sales Dip: Year-End Drop in Discretionary Spending [J.C. Williams Group Analysis]

2023 Canadian retail sales ended in a lacklustre way, with controlled consumer spending amid a tumultuous year.

Landlord QuadReal Launches Pickleball Courts in Commercial Properties to Create Consumer Experience [Interview/Photos]

The initiative helps revitalize and re-imagine spaces using sustainable development practices, while incorporating the latest technology to enhance the visitor experience, blending physical and digital elements.

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.