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Nobis Opens Corporate Flagship in Yorkville

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Popular Toronto-based outerwear brand nobis (Latin for “us”) has opened its second Canadian Flagship in Toronto. The multi-level retail experience is located at 20 Hazelton Avenue, adjacent to an entrance to the Yorkville Village shopping centre. 

The 3,000 square foot boutique is contained in a building that was once a private residence in Toronto’s prestigious Yorkville area. The modern showroom –style interior of this Nobis location was inspired by upscale galleries, and it displays a selection of men’s, women’s, and children’s signature jackets and accessories, as well as a selection of styles that are exclusive to the Yorkville flagship. 

The nobis brand was co-founded in 2007 by Robin Yates, and it quickly became a globally renowned brand in the fashion lifestyle industry. The company is primarily known for its technical, fashion-meets-function outerwear, as well as headwear, knitwear, and footwear. Remarkably, unlike many competitors, its down-filled jackets are not only windproof, waterproof, and breathable, but also machine-washable.

The company’s first standalone store in North America opened in September of 2015 at 360 Queen Street West in Toronto — the new Hazelton Avenue boutique is the second for the brand in its hometown of Toronto. Nobis also has 23 seasonal shops in South Korea (one is year-round) as well as a seasonal location in Paris, France.

Moving forward, the company says that its current focus is to expand its wholesale operations, though nobis could consider opening selected locations in Canada and the United States, with nothing confirmed at this time.

 

Back entrance to the store as seen from steps leading from the Hazelton Avenue Entrance of Yorkville Village.

Toronto’s Yorkville is seeing a luxury retail resurgence, with much of it just steps away from the new Hazelton Avenue nobis flagship. Last month, Chanel opened an 8,550 square foot flagship on Yorkville Avenue, across from Canada’s flagship Christian Louboutin store. Jimmy Choo and Brunello Cucinelli are on the way, with more luxury brands in negotiation for the immediate area. High-density Yorkville, which also boasts an affluent resident population, is considered to be Canada’s answer to London’s Mayfair or New York City’s Upper East Side. 

Article Author

Craig Patterson
Craig Patterson
Now located in Toronto, Craig is a retail analyst and consultant at the Retail Council of Canada. He's also the Director of Applied Research at the University of Alberta School of Retailing in Edmonton. He has studied the Canadian retail landscape for the past 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees. He is also President & CEO of Vancouver-based Retail Insider Media Ltd.

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