Ardene Launches Large Format Retail Concept [Photos]


Share post:

Affordable, fast-fashion retailer Ardene has launched  a new era of experiential retail in Canada with the first in a series of new large-format stores it says will reinvigorate its retail footprint while elevating the in-store shopping experience for its core ‘Generation Z’ consumer.

The first new concept 15,000-square-foot store is located at the Carrefour du Nord shopping mall in Saint-Jérôme, Québec.
“Ardene’s new concept store design has been over a year in the making – with countless hours of R&D, planning and construction,” said the retailer in a statement to Retail-Insider. “Given the shopping habits of our core Generation Z consumer, we wanted to create a space that was the ‘ultimate hangout’ – a destination for our highly-visual customers to immerse themselves and interact with rich, vibrant brand content.

“The store features brand-new fixtures and dedicated product zones that make our merchandise displays more engaging than before. For example, there are giant LED screens; phone charging stations; a social hangout section; Instagrammable moments; and a social media photo booth.”The Saint-Jérôme store, which opened this month, is the first in a series of new concept stores that were designed to elevate the in-store shopping experience. 

The retailer said all new concept stores will have an open-concept design, and greater square footage than previous stores. For example, the previous store at Carrefour du Nord was 4,770 square feet.

The company said three more new concept stores – Terrebonne, Québec;  St. Albert, Alberta and Grande Prairie, Alberta –  are scheduled to open this year with more planned for 2018. 

“We believe that there is a future for brick and mortar retail in Canada and internationally, which is why we are investing to ensure that our physical stores blend seamlessly with our digital platforms – now and going forward,” said Ardene.

Ardene currently has 351 stores in Canada, and 13 internationally. Here is the breakdown by province of its Canadian stores: Alberta, 40; British Columbia, 38; Manitoba, 16; New Brunswick, 10; Newfoundland & Labrador, seven; Nova Scotia, eight; Ontario, 118; Prince Edward Island, two; Québec, 99; and Saskatchewan, 13.

“We want to offer a fresh and elevated shopping experience that engages our customer. In today’s rapidly evolving retail landscape, with brands struggling to stay relevant and authentic, it’s been important to listen to our customers,” said Ardene. “That’s why one of our redesign priorities was to focus on Gen Z – our fastest growing customer segment – while remaining loyal to our broader customer base. We’re still the Ardene that people know and love; our prices are affordable, we receive a vast assortment of new arrivals every week, and our customers can dress themselves from head-to-toe in one visit.

“We’re also evolving with the expectations of an increasingly digital world. What the redesign has pushed us to do is modernize. The result has been a space that’s experiential and customer-centric – it’s a whole new way for customers to shop with us.”

See below for more photos, courtesy of Ardene. 

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Bloor Street Retail Transformation: Luxury Brands, Renovations, and New Openings in Toronto [Podcast]

Craig and Lee take a deep dive into the dynamic changes occurring on Toronto's Bloor Street West, noting the street's resurgence as a thriving hub for luxury shopping in the city.

Ricardo’s Kandy Korner to Open Flagship Candy Store at CF Toronto Eaton Centre in Toronto [Interview]

Entrepreneur Ricardo Rizaie says he’s planning to take his experiential candy retail concept across Canada after opening a third Canadian storefront in downtown Toronto.

PizzaForno Expands Into Toronto’s Public Transit System, Sets Sights on Airport Locations for Automated 3-Minute Pizzas [Interview]

This innovative move marks PizzaForno's entry into the public transit sector, and demonstrates its commitment to becoming the fastest-growing pizza chain in North America by 2024.

Calgary’s Retail Space Crunch Drives Surge in Rental Rates and Demand [Report]

A variety of complicated factors are at play as Calgary retail space sees demand given market growth, while new supply is limited due to factors such as construction costs.

Lush Cosmetics Sets Ambitious Expansion Plans for Canada Including New Spa Locations, Services, and Entertainment Partnerships [Interview]

The UK-based retailer is innovating with its Canadian operations with enhanced customer experiences and unique treatments, while launching a new app to facilitate bookings and provide more information about products and services.

Canadian Consumers Adjust to Higher Cost of Living [Survey/Video Interview]

An Angus Reid survey asked Canadians how they're navigating elevated inflation, a higher cost of living and a potential recession.

Canadian Shoppers Embrace Generative AI for Shopping Suggestions: Report

The groundbreaking Salesforce report focuses on the growing importance of AI-driven personalization in the retail sector.

Inside the New KITH Store on Yorkville Avenue in Toronto [Photos]

The stunning storefront took months to build, features Kith Treats and a restaurant concept from New York City, and could be a game changer for the Bloor-Yorkville area. 

Canadians Gear Up for Early Holiday Shopping Amid Economic Uncertainty [Feature Report]

As concerns about inflation and supply chain challenges persist, shoppers are on the lookout for deals and exploring alternative places to find gifts while controlling overall spending, says a report by Field Agent.

Walmart Canada Announces $50 Million Investment in Associate Career Development [Interview]

Walmart Canada's education program will support career-driven learning for associates, benefitting both employees and the retailer according to AnnMarie Mercer.

Eliminating Plastics Should not Jeopardize Food Security In Canada [Op-Ed]

Sylvain Charlebois says that concerns are being raised about potential increases to food losses and food prices, while at the same time Canada's unique logistical and trade realities are being overlooked.

Neo Coffee Bar Announces Major Expansion Plans, Including New Downtown Toronto Locations and a Foray into Japanese Cocktails [Interview]

The brand plans to continue growing more rapidly over the next several years in high traffic GTA locations.