Israel-Based Bath and Body Retailer to Enter Canada with First Store

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International Bath/Body/Lifestyle retailer Laline will enter the Canadian market in June of this year with its first location at CF Sherway Gardens in Toronto. It will be the first of potentially dozens of locations in Canada, according to the company. 

Laline was founded in 1999 by Revital Levi and Merav Cohen in Tel Aviv, and now boasts more than 100 stores in Israel, as well as international locations. Branded products include items for the body, bath products, skin peeling, perfumes, makeup, nail polish, body and facial products, aromatic ambiance products for the home as well as various lifestyle products and accessories. 

According to the company, Laline offers several ‘series’ of leading products based on its favourite and “most exciting” fragrances. Each series offers a variety of products ranging from bath products to perfumes. Targets include women, men, babies and teens — there’s also a range of gift packages. Laline says that its Canadian stores will have some collections tailored to the local market. 

In a statement, Laline said: “Our new stores in Canada will be in Laline’s unique design concept that offers a complete pampering experience. From our white and dreamy store design to our unique products with a variety of fragrances, textures and ingredients, the Canadian consumers are in for a new and exciting experience”. 

Canada’s first Laline store will open this spring at Toronto’s CF Sherway Gardens in June of this year. The 750 square foot boutique will be located in the mall’s new ’Nordstrom Wing’ which houses several smaller retailers such as Loding and L’Intervalle shoes, as well as larger locations for Zara and Nordstrom

In a written Statement, Laline said: “As the Canadian market is one of our main strategic markets we expect to open dozens of branches in the next few years,” and when asked about its growth plans, Laline confirmed that its “main focus for 2018-2019 is the Ontario region”. 

According to Laline’s website, the company has 21 locations internationally, all of which are in Japan and the United States. Just five of those are in the United States, being in San Francisco and Honolulu. 

Article Author

Craig Patterson
Located in Toronto, Craig is the Editor-in-Chief of Retail Insider and President/CEO of Retail Insider Media Ltd. He is also a retail analyst and consultant, Director of Applied Research at the University of Alberta School of Retailing in Edmonton, and consultant to the Retail Council of Canada. He has studied the Canadian retail landscape for over 25 years and he holds Bachelor of Commerce and Bachelor of Laws Degrees.

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