Inside Atelier Cologne’s 1st Canadian Boutique [Photos]

Date:

Share post:

Unique L’Oreal-owned fragrance brand Atelier Cologne has opened its first Canadian store location at Toronto’s Yorkdale Shopping Centre. It could be the first of multiple stores in Canada for the brand, which is growing its base of stores globally. 

We sat down with co-founder Sylvie Ganter, to discuss the new store last week, where she explained her passion for the fragrance brand that is considered to be the first fragrance house entirely dedicated to cologne. Atelier Cologne was founded in Paris in 2009 by the husband-wife team Christophe Cervasel and Ms. Ganter, who met in New York City in 2006 and subsequently founded the business based on their shared passion for fragrance. 

CO-FOUNDER SYLVIE GANTER AT THE ENTRANCE TO THE NEW YORKDALE STORE.

High-quality raw materials are used to make the company’s fragrances, which are also considered to be unisex. More than 140 products are on display, including the Maison de Parfum’s best-selling fragrances such as its recently launched Iris Rebelle. There’s a selection of 32 Colognes Absolues as well as Atelier Cologne’s line of soaps, shower gels, moisturizing body lotions, hand creams and a collection of candles for the home. All are “produced with traditional French craftsmanship”, according to the company, with prices ranging from about $35 to almost $300 for fragrances, depending on sizes. 

A unique feature in the store is two walls of coloured leather cases for fragrance bottles that can be personalized with an on-site engraving machine. A total of 17 colours are available and Atelier Cologne’s candles (priced at $95) include leather tags that can be customized. The store also features a gift wrapping station. Customers are encouraged to buy multiple fragrances in an effort to create a “fragrance wardrobe” depending on mood and activities. 

Ms. Ganter revealed that Yorkdale will be a test store for the brand before it expands to more locations in Canada. The intimately-sized 625 square foot boutique, which is located in a modern shopping centre, has the appearance of being a well-established ‘atelier’ featuring antiques throughout the space, as well as an attractive Venetian blue facade that appears historical. Wood sets off the space that contains industrial furniture, vintage lamps and stools that were obtained by the founders during their global travels. A central island includes small orange tree plants and citrus fruit is displayed in the space — citrus is a base for many of Atelier’s fragrances, hence the reference. The historic-looking facade and interior could see the store easily fit in on a street in Vancouver’s Gastown or in Toronto’s Distillery District. 

Atelier Cologne now operates 15 boutiques globally, with three of those being in the United States (two New York City locations as well as a boutique in San Francisco). Other stores are located in Paris, London, Hong Kong, China, and Korea. Boutiques range in size from about 250 square feet to about 1,000 square feet and include a mix of street-front and mall stores. 

The brand launched at Sephora in Canada several years ago, and it continues to partner with retailers such as Nordstrom. Standalone boutiques allow Atelier Cologne to create an enhanced brand awareness while also showcasing its entire wares in a dedicated environment. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

Immersive Aquarium to Open as Part of Montreal’s Royalmount Project [Interviews]

The exciting mixed-use Royalmount will also feature a roster of foodservice offerings and retailers, including a mix of luxury brand stores such as Gucci and Louis Vuitton.

Mark Cohen, Former Sears Canada CEO, Discusses Why Nordstrom Failed in Canada [Video Interview]

Craig sits down with Mark Cohen, Director of Retail Studies at Columbia Business School and CEO of Sears Canada between 2001 and 2004. They discuss why Nordstrom failed in Canada, what might happen with the spaces as well as a revelation that HBC attempted to get Sears to acquire it twice during Cohen's tenure.

Inside Zellers 2.0 and its Newly Secured In-House Brand ‘Anko’ [Photos/Analysis]

The new Zellers stores at Hudson’s Bay launch tomorrow, featuring Kmart Australia-developed brand Anko which is expanding globally after seeing commercial success in that country.

Shake Shack to Open in Toronto with National Expansion Confirmed

The highly anticipated expansion begins next year with plans for dozens of locations to open over the course of a decade.

Opportunities Present to Repurpose Nordstrom Spaces in Canada: Experts Comment

Retail Insider got the opinions of several experts as to what might happen with Nordstrom's Canadian stores after the retailer exits the country.

‘Wild Fork’ Launches in Canada with Plans to Open Storefronts in National Expansion [Interview/Renderings]

The innovative food company that delivers quality meat and seafood will open physical locations across the country.

Australia-Based Laser Clinics Secures Flagship Location in Toronto as it Launches Aggressive Expansion [Interview]

The concept is part of the world's largest cosmetic clinic group, and it will expand rapidly in the Canadian market after launching in Ontario last year.

Toronto-Based Retailer ‘Parpar Boutique’ Planning to Open More Stores with Expansion [Interview]

The retailer is unique in how it brings in new styles daily, creating a buzz and FOMO among customers.

Smaller Packages at Grocery Stores in Canada Amid ‘Shrinkflation’ Could Trigger Taxes at the Checkout [Op-Ed]

Sylvain Charlebois says that even more grocery items are expected to be taxed as brands reduce the size of certain food offerings below government thresholds.

Aberdeen Mall in Kamloops BC Adding New Retailers Including Tenanting Sears Box [Interview]

The popular shopping centre added retailers during the pandemic and continues to strategize its retail mix including remerchandising a former Sears space.

Upscale US-Based Women’s Fashion Brand Veronica Beard Expands into Canada with 1st Store in Toronto

Another international brand has entered the Canadian market, spelling confidence in brick-and-mortar retail in this country.

Luxury Brand Concessions at Nordstrom in Canada Shutter Ahead of Retailer’s Exit

Several major brands leased space within Nordstrom stores and the boutique spaces shuttered over the weekend.

Nordstrom to Exit Canada Discussion: Craig Patterson & Lee Rivett [Podcast]

Craig and Lee talk about the closure announcement of Nordstrom shutting its Canadian stores. Included in the discussion is how we found out, what might be done with Nordstrom's stores in Canada, and why the retailer made the shocking move.

Why Nordstrom Failed in Canada: Interview with Lisa Hutcheson of J.C. Williams Group

The retail industry expert also discusses learnings on retail innovation from EuroShop 2023.

Vancouver-Based Brand DUER to Double Store Count in 2023 [CEO Interview]

Stores act as a community hub for the brand which is seeing rapid growth across its channels.

Uniqlo to Enter Ottawa Market with Ongoing Canadian Store Expansion

The Japanese fast-fashion retailer is targeting major cities across the country as it enters new markets with stores.

SAXX Underwear Launches 1st Immersive Shop-in-Store at Hudson’s Bay Flagship in Toronto [Interview/Photos]

The pandemic put an earlier launch on hold for the brand which is now looking to open more retail locations in Canada.

Holt Renfrew to Relocate Standalone Men’s Store on Toronto’s Bloor Street Back into Flagship

The standalone Holt Renfrew Men opened in 2014 in a former Roots location, about 500 feet west of the 50 Bloor flagship. Big changes are in store according to the retailer.

Canadian Women’s Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]

Joanna Griffiths discusses the expansion of her brand which includes product innovation and physical stores as well as robust e-commerce.

Upscale Women’s Retailer Andrews Relocated Yorkville Village Store to New Space [Interview]

The relocation follows Andrews' opening of a store in Oakville as it curates fashion lines catering to a range of female customers.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

RECENT articles

Immersive Aquarium to Open as Part of Montreal’s Royalmount Project [Interviews]

The exciting mixed-use Royalmount will also feature a roster of foodservice offerings and retailers, including a mix of luxury brand stores such as Gucci and Louis Vuitton.

Mark Cohen, Former Sears Canada CEO, Discusses Why Nordstrom Failed in Canada [Video Interview]

Craig sits down with Mark Cohen, Director of Retail Studies at Columbia Business School and CEO of Sears Canada between 2001 and 2004. They discuss why Nordstrom failed in Canada, what might happen with the spaces as well as a revelation that HBC attempted to get Sears to acquire it twice during Cohen's tenure.

Inside Zellers 2.0 and its Newly Secured In-House Brand ‘Anko’ [Photos/Analysis]

The new Zellers stores at Hudson’s Bay launch tomorrow, featuring Kmart Australia-developed brand Anko which is expanding globally after seeing commercial success in that country.

Shake Shack to Open in Toronto with National Expansion Confirmed

The highly anticipated expansion begins next year with plans for dozens of locations to open over the course of a decade.

Opportunities Present to Repurpose Nordstrom Spaces in Canada: Experts Comment

Retail Insider got the opinions of several experts as to what might happen with Nordstrom's Canadian stores after the retailer exits the country.

‘Wild Fork’ Launches in Canada with Plans to Open Storefronts in National Expansion [Interview/Renderings]

The innovative food company that delivers quality meat and seafood will open physical locations across the country.

Australia-Based Laser Clinics Secures Flagship Location in Toronto as it Launches Aggressive Expansion [Interview]

The concept is part of the world's largest cosmetic clinic group, and it will expand rapidly in the Canadian market after launching in Ontario last year.

Toronto-Based Retailer ‘Parpar Boutique’ Planning to Open More Stores with Expansion [Interview]

The retailer is unique in how it brings in new styles daily, creating a buzz and FOMO among customers.

Smaller Packages at Grocery Stores in Canada Amid ‘Shrinkflation’ Could Trigger Taxes at the Checkout [Op-Ed]

Sylvain Charlebois says that even more grocery items are expected to be taxed as brands reduce the size of certain food offerings below government thresholds.

Aberdeen Mall in Kamloops BC Adding New Retailers Including Tenanting Sears Box [Interview]

The popular shopping centre added retailers during the pandemic and continues to strategize its retail mix including remerchandising a former Sears space.

Upscale US-Based Women’s Fashion Brand Veronica Beard Expands into Canada with 1st Store in Toronto

Another international brand has entered the Canadian market, spelling confidence in brick-and-mortar retail in this country.

Luxury Brand Concessions at Nordstrom in Canada Shutter Ahead of Retailer’s Exit

Several major brands leased space within Nordstrom stores and the boutique spaces shuttered over the weekend.

Nordstrom to Exit Canada Discussion: Craig Patterson & Lee Rivett [Podcast]

Craig and Lee talk about the closure announcement of Nordstrom shutting its Canadian stores. Included in the discussion is how we found out, what might be done with Nordstrom's stores in Canada, and why the retailer made the shocking move.

Why Nordstrom Failed in Canada: Interview with Lisa Hutcheson of J.C. Williams Group

The retail industry expert also discusses learnings on retail innovation from EuroShop 2023.

Vancouver-Based Brand DUER to Double Store Count in 2023 [CEO Interview]

Stores act as a community hub for the brand which is seeing rapid growth across its channels.

Uniqlo to Enter Ottawa Market with Ongoing Canadian Store Expansion

The Japanese fast-fashion retailer is targeting major cities across the country as it enters new markets with stores.

SAXX Underwear Launches 1st Immersive Shop-in-Store at Hudson’s Bay Flagship in Toronto [Interview/Photos]

The pandemic put an earlier launch on hold for the brand which is now looking to open more retail locations in Canada.

Holt Renfrew to Relocate Standalone Men’s Store on Toronto’s Bloor Street Back into Flagship

The standalone Holt Renfrew Men opened in 2014 in a former Roots location, about 500 feet west of the 50 Bloor flagship. Big changes are in store according to the retailer.

Canadian Women’s Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]

Joanna Griffiths discusses the expansion of her brand which includes product innovation and physical stores as well as robust e-commerce.

Upscale Women’s Retailer Andrews Relocated Yorkville Village Store to New Space [Interview]

The relocation follows Andrews' opening of a store in Oakville as it curates fashion lines catering to a range of female customers.