Suitsupply to Significantly Expand Canadian Presence with Multiple Store Openings

Date:

Share post:

Dutch men’s suit retailer Suitsupply is ramping up its Canadian expansion after it entered the market in 2014. The company, which currently operates two flagship stores in Canada, will open its third standalone unit in suburban Vancouver next year. The retailer also recently struck a partnership with Nordstrom that saw concessions open in its three of its Canadian stores.

Suitsupply opened its first Canadian store at 9-11 Hazelton Avenue in February of 2014. The store, contained in two former townhouses, recently expanded by annexing a lower-level space. Fokke de Jong, founder and CEO of Suitsupply, says that the store will expand again by taking over upper-level space after seeing strong sales growth since its opening. 

In the spring of 2017, Suitsupply opened an impressive three-level Montreal flagship store spanning more than 4,000 square feet at 2152 Rue de la Montagne. According to Mr. de Jong, the stores have seen tremendous growth after a slow start as Suitsupply gains brand awareness in the Montreal market. 

RUE DE LA MONTAGNE LOCATION, MONTREAL. PHOTO: MAXIME FRECHETTE

Several months ago, Suitsupply executed on a lease to open a 6,100-square-foot, two-level flagship store at ‘The Amazing Brentwood’ in Burnaby BC, which marks the retailer’s first standalone storefront in the Vancouver area. The store will feature at a prominent location at the corner of Brentwood Boulevard and Halifax Street — both are outdoor streets. Suitsupply’s main floor will span about 3,850 square feet according to lease plans, with a second level spanning nearly 2,270 square feet. Across Brentwood Boulevard will be retailers including Nike, Adidas, and possibly a COS store, while nearby retailers will include Lululemon, Wilfred, and a 30,000-square-foot H&M store that will be the first in British Columbia to feature ‘H&M Home’ furnishings. 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Down to Earth Tones. #Suitsupply 📷:@bridgetrburnett

A post shared by Suitsupply (@suitsupply) on

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Weekend mode via @denvergents’ @delroygill & @stuartcrowell. #Suitsupply 📷: @bridgetrburnett

A post shared by Suitsupply (@suitsupply) on

In the Vancouver market, as well, Mr. de Jong said that the retailer is looking at the possibility of opening a second Vancouver store in the city’s downtown core. 

In an effort to rapidly expand Suitsupply’s distribution in Canada, the retailer partnered with Nordstrom to open shop-in-store concessions in three stores. That includes a Vancouver Suitsupply store that opened on the third level of Nordstrom’s CF Pacific Centre flagship. In Toronto, Suitsupply opened concessions at two of the city’s three Nordstrom stores, including at the downtown CF Toronto Eaton Centre as well as at Nordstrom’s Yorkdale Shopping Centre location. In the US, Suitsupply has also opened at Nordstrom’s store in suburban Chicago at the upscale Oakbrook Centre, as well as at Nordstrom’s Del Amo Fashion Center location in Torrance, California. 

Each of the concessions span between 800 and 1,000 square feet, and are staffed by Suitsupply employees. On-site tailors and each boutique offer custom-made clothing as well. 

SUITSUPPLY CF TORONTO EATON CENTRE NORDSTROM. PHOTO: RETAIL INSIDER
CF TORONTO EATON CENTRE NORDSTROM. PHOTO: RETAIL INSIDER

Mr. de Jong explained that the Nordstrom partnership was a long time coming, and that it was Nordstrom’s customer service that sealed the deal in terms of seeking a retailer to open concessions. At the same time, it was important to provide the ‘Suitsupply experience’ he said, and a concession model expansion was struck. 

It’s an uncommon move for Nordstrom stores to feature leased concession spaces on its fashion floors. Although many Nordstrom stores do house shop-in-stores for major brands (particularly luxury brands), most are owned and operated by Nordstrom itself rather than utilizing the leased concession model more common at retailers such as Holt Renfrew. In Canada, concessions in Nordstrom stores include a Gucci accessory boutique at Nordstrom’s CF Toronto Eaton Centre store, a Delvaux boutique at Nordstrom’s Vancouver and Yorkdale units, and a Christian Louboutin women’s shoe boutique at Nordstrom’s CF Pacific Centre store in Vancouver. 

Looking into the future, Mr. de Jong said that he sees continued growth for the Suitsupply brand in Canada. The Calgary market is a potential target for a store in the coming years, and the Toronto market could be in line for at least one more standalone Suitsupply storefront. He pointed to the fact that the New York City area is home to six Suitsupply stores, which means there’s room for growth in Toronto which operates similarly as a major financial centre. 

Privately-held Suitsupply was founded in Amsterdam in 2000 by Mr. de Jong, and the retailer now operates a network of 125 stores in major centres globally. The brand began online and quickly shifted to a brick-and-mortar model. And while the past several years has seen a shift towards streetwear styles, Mr. de Jong says that there is a resurgence of men seeking out suits as fashion skews back in a dressier direction. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

RECENT articles

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.