Suitsupply to Significantly Expand Canadian Presence with Multiple Store Openings

Date:

Share post:

Dutch men’s suit retailer Suitsupply is ramping up its Canadian expansion after it entered the market in 2014. The company, which currently operates two flagship stores in Canada, will open its third standalone unit in suburban Vancouver next year. The retailer also recently struck a partnership with Nordstrom that saw concessions open in its three of its Canadian stores.

Suitsupply opened its first Canadian store at 9-11 Hazelton Avenue in February of 2014. The store, contained in two former townhouses, recently expanded by annexing a lower-level space. Fokke de Jong, founder and CEO of Suitsupply, says that the store will expand again by taking over upper-level space after seeing strong sales growth since its opening. 

In the spring of 2017, Suitsupply opened an impressive three-level Montreal flagship store spanning more than 4,000 square feet at 2152 Rue de la Montagne. According to Mr. de Jong, the stores have seen tremendous growth after a slow start as Suitsupply gains brand awareness in the Montreal market. 

RUE DE LA MONTAGNE LOCATION, MONTREAL. PHOTO: MAXIME FRECHETTE

Several months ago, Suitsupply executed on a lease to open a 6,100-square-foot, two-level flagship store at ‘The Amazing Brentwood’ in Burnaby BC, which marks the retailer’s first standalone storefront in the Vancouver area. The store will feature at a prominent location at the corner of Brentwood Boulevard and Halifax Street — both are outdoor streets. Suitsupply’s main floor will span about 3,850 square feet according to lease plans, with a second level spanning nearly 2,270 square feet. Across Brentwood Boulevard will be retailers including Nike, Adidas, and possibly a COS store, while nearby retailers will include Lululemon, Wilfred, and a 30,000-square-foot H&M store that will be the first in British Columbia to feature ‘H&M Home’ furnishings. 

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Down to Earth Tones. #Suitsupply 📷:@bridgetrburnett

A post shared by Suitsupply (@suitsupply) on

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 

 

Weekend mode via @denvergents’ @delroygill & @stuartcrowell. #Suitsupply 📷: @bridgetrburnett

A post shared by Suitsupply (@suitsupply) on

In the Vancouver market, as well, Mr. de Jong said that the retailer is looking at the possibility of opening a second Vancouver store in the city’s downtown core. 

In an effort to rapidly expand Suitsupply’s distribution in Canada, the retailer partnered with Nordstrom to open shop-in-store concessions in three stores. That includes a Vancouver Suitsupply store that opened on the third level of Nordstrom’s CF Pacific Centre flagship. In Toronto, Suitsupply opened concessions at two of the city’s three Nordstrom stores, including at the downtown CF Toronto Eaton Centre as well as at Nordstrom’s Yorkdale Shopping Centre location. In the US, Suitsupply has also opened at Nordstrom’s store in suburban Chicago at the upscale Oakbrook Centre, as well as at Nordstrom’s Del Amo Fashion Center location in Torrance, California. 

Each of the concessions span between 800 and 1,000 square feet, and are staffed by Suitsupply employees. On-site tailors and each boutique offer custom-made clothing as well. 

SUITSUPPLY CF TORONTO EATON CENTRE NORDSTROM. PHOTO: RETAIL INSIDER
CF TORONTO EATON CENTRE NORDSTROM. PHOTO: RETAIL INSIDER

Mr. de Jong explained that the Nordstrom partnership was a long time coming, and that it was Nordstrom’s customer service that sealed the deal in terms of seeking a retailer to open concessions. At the same time, it was important to provide the ‘Suitsupply experience’ he said, and a concession model expansion was struck. 

It’s an uncommon move for Nordstrom stores to feature leased concession spaces on its fashion floors. Although many Nordstrom stores do house shop-in-stores for major brands (particularly luxury brands), most are owned and operated by Nordstrom itself rather than utilizing the leased concession model more common at retailers such as Holt Renfrew. In Canada, concessions in Nordstrom stores include a Gucci accessory boutique at Nordstrom’s CF Toronto Eaton Centre store, a Delvaux boutique at Nordstrom’s Vancouver and Yorkdale units, and a Christian Louboutin women’s shoe boutique at Nordstrom’s CF Pacific Centre store in Vancouver. 

Looking into the future, Mr. de Jong said that he sees continued growth for the Suitsupply brand in Canada. The Calgary market is a potential target for a store in the coming years, and the Toronto market could be in line for at least one more standalone Suitsupply storefront. He pointed to the fact that the New York City area is home to six Suitsupply stores, which means there’s room for growth in Toronto which operates similarly as a major financial centre. 

Privately-held Suitsupply was founded in Amsterdam in 2000 by Mr. de Jong, and the retailer now operates a network of 125 stores in major centres globally. The brand began online and quickly shifted to a brick-and-mortar model. And while the past several years has seen a shift towards streetwear styles, Mr. de Jong says that there is a resurgence of men seeking out suits as fashion skews back in a dressier direction. 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.

Oakridge Park Announces 1st Luxury Retailers, Attracting Top Brands to Vancouver [Podcast]

Craig and Lee discuss the latest Oakridge Park announcement, highlighting the addition of luxury and upper contemporary brands to Vancouver's retail landscape and how it will impact downtown.

Interview on What it Takes: Lee Valley Tools Named Top Retailer in Ontario for Customer Service

The company's COO Jason Tasse discusses the retailer's secret sauce for having an engaged workforce, while also discussing plans to expand with more stores and retail concepts.

Survey Data Shows Canadians will Prioritize Romance Over Budget Cuts This Valentine’s Day [Interviews]

David Litwin of Moneris notes that Valentine's is an interesting bellwether for what businesses might expect from consumers for the rest of the year.

Anine Bing to Open 2nd Canadian Storefront at the Four Seasons Hotel in Toronto 

The US-based women’s fashion brand recently opened its first Canadian store at Yorkdale, and will open its second location in a downtown luxury hotel. 

Retail Burnout Crisis in Canada: The Call for Empathetic Leadership and Proactive Solutions Amid Operational Strains [Feature]

It's never been more difficult to work in retail, with store managers burning out amid lower staffing numbers, increased task and store robberies. Two industry experts discuss the situation.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33 Years Amid Landlord Dispute 

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre Shop Ltd.

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.

Upscale Canadian Fashion Brand SMYTHE Expands with New Standalone Calgary Store [Interview/Photos]

It's the second store location for the Toronto-based brand, which is seeing success with its exclusive womenswear collections.

Toronto’s CF Sherway Gardens Hits Sales Milestone with Exciting Retail Growth and Future Plans [Interview]

The shopping centre is adding new retailers as sales per square foot hit an all-time high, with plans to re-tenant Nordstorm as foot traffic grows following Eataly's opening in the mall a few months ago.

ECS Coffee Opens Canada’s Largest Coffee and Espresso Equipment Gear Showroom and Retail Space in Toronto [Interview]

The new Etobicoke location is unique to Canada if not North America, according to its founder, with coffee roasting, equipment showroom, over 500 varieties of coffee, Youtube studio and various in-store experiences. He has plans to expand the concept nationally.

New Loblaws City Market Opens in Vancouver’s ‘The Post’ Building, Adding Grocery Competition to the Downtown Core [Podcast]

Craig and Lee discuss the opening of a new Loblaws City Market in downtown Vancouver's renovated Post building, and they explore its potential impact on local grocery shopping.

Loblaw Announces $2 Billion Investment in Canada for 2024 with Dozens of New Stores and 7,500 New Jobs [Expert Comment]

The retail behemoth will be growing substantially this year, following backlash over profits as inflation continues to impact Canadians.

Dubai-Based Asian Street Food Concept ‘Wok Boyz’ Expands into Canada with Plans for Multiple Locations [Interview]

The company's founder says the popular concept, with personalized meals, has an opportunity to grow substantially with its high-quality ingredients and theatrical flare, complete with fiery customer-facing woks.

Calgary Surge Basketball Team Launches Innovative Pop-Up at CF Chinook Centre to Boost Community Engagement [Interview]

The retail activation, which opened this month, is resulting in heavier foot traffic in a quieter part of the mall.

Upscale Pusateri’s Fine Foods to Close Yorkville Grocery Store in Toronto After 20 Years

The 5,500 square foot store opened to much fanfare in 2003, with valet parking, private chefs and pricey goods. 

Loblaw and Walmart Could be Forced to Adhere to Grocery Code of Conduct with Legislation [Op-Ed]

Sylvain Charlebois says that it's rare for all of Canada's political parties to agree, signalling a shift that could force grocers to comply amid record inflation.

Factory Direct to Shut All 14 Stores Amid Bankruptcy, Liquidation to Begin Saturday

The company, founded in 1995, is one of Canada’s largest privately owned discount retailers which struggled with declining sales and increasing costs following the pandemic.

What to Expect for the Canadian Retail and Hospitality Sectors in 2024 [Video Interview]

Michael Kehoe provides an expansive overview of what's expected for Canada's retail industry in 2024, and how the commercial real estate industry is becoming more dynamic than ever.

Anatomy of a Leader: David Lui, CEO of Kit and Ace and Co-Founder of Unity Brands

Lui has an extensive background in retail with over 30 years of experience and is known for his award-winning brand transformations, e-commerce and digital knowledge along with his passion for scaling businesses.

Robotic Retail Gaining Traction in Canada, But Some Consumers are Being Left Behind [Op-Ed]

Automated retailers without in-store staff are opening across Canada, such as Aisle 24, RC Coffee and PizzaForno -- but consumers without smart phones, credit cards, or with vision issues may not be able to access these retailers says a researcher.

Oakridge Park Announces 1st Luxury Retailers, Attracting Top Brands to Vancouver [Podcast]

Craig and Lee discuss the latest Oakridge Park announcement, highlighting the addition of luxury and upper contemporary brands to Vancouver's retail landscape and how it will impact downtown.

Interview on What it Takes: Lee Valley Tools Named Top Retailer in Ontario for Customer Service

The company's COO Jason Tasse discusses the retailer's secret sauce for having an engaged workforce, while also discussing plans to expand with more stores and retail concepts.

Survey Data Shows Canadians will Prioritize Romance Over Budget Cuts This Valentine’s Day [Interviews]

David Litwin of Moneris notes that Valentine's is an interesting bellwether for what businesses might expect from consumers for the rest of the year.

Anine Bing to Open 2nd Canadian Storefront at the Four Seasons Hotel in Toronto 

The US-based women’s fashion brand recently opened its first Canadian store at Yorkdale, and will open its second location in a downtown luxury hotel. 

Retail Burnout Crisis in Canada: The Call for Empathetic Leadership and Proactive Solutions Amid Operational Strains [Feature]

It's never been more difficult to work in retail, with store managers burning out amid lower staffing numbers, increased task and store robberies. Two industry experts discuss the situation.