How the Rise of ‘Thrifting’ Signals a Shift in Retail in Canada

Date:

Share post:

As Canadians become increasingly environmentally conscious, consumers’ shopping habits and requirements are shifting. Brands are being coerced into transparency in order to maintain relevance and respect with their sustainability-conscious shoppers. The shift from black box brands to glass box brands has been prevalent, arguably all for the greater good, but consumers are also looking at alternative routes to fulfill their fashion needs without leaving a carbon footprint.

A once stigmatized necessity for some, thrifting is quickly becoming one of fashions most talked about trends in Canada as well as abroad. With an array of thrifting options, both online and within traditional brick and mortar stores, consumers can shop second hand as easily as they’ve always shopped new.

With social media influencers and celebrities making thrifting trendy, and fashion’s cyclical nature perpetually time-turning us back to previous decades, thrifting today is both a popular and convenient method of sourcing new fashion items.

But what’s really driving this thrift store movement?

PHOTO: RACKED

Environmental Reasons?

It’s a known fact that the textile industry is one of the biggest polluters in our modern society. The toll textile production takes on our environment is enormous, and as education around this topic becomes more accessible, many are choosing to shop sustainably where they can.

People are changing their consumer habits where they can, demanding more ethical practices from the brands they support, shopping secondhand, and avoiding the endorsement of fast-fashion retailers. This shift in consumerism is spreading, however, it doesn’t negate the fact that the fashion business is continuously growing, and at a rapid pace. In the last thirty years, fashion has grown from a $500 billion trade to a $2.4 trillion-a-year global behemoth.

For each great, ethical reason to shop sustainably, there’s one hundred social media influences promoting “come thrift with me” videos on Youtube or the “amazing thrift store finds” they discovered through their partnerships with different online consignment platforms. Although perhaps promoting positive consumer habits, these videos and articles not directly promoting educated consumerism. This trend is not necessarily marketed as a sustainably conscious route to satisfying your wardrobe needs. Rather it is showcased as a fun and effective way to find vintage or unusual items to add to your attire — perhaps bargain clothing that is fun to wear for a season but, because it didn’t cost you much, will end up in landfill within a year.

With that said, the big players of online consignment such as Poshmark and DePop are inevitably infiltrating younger generations and creating a community of thrifters. For example, the world’s largest online consignment store, ThredUp, has redistributed 65 million garments to date, as part of its “resale revolution.”

To Thrift or to Consign?

Traditionally, thrift stores, or ‘charity shops’ as they’re known in the UK, were established to service those on the lower end of the economic scale. The aim was to clothe the poor or homeless for a small price, with the proceeds going to charity. Making their way into larger Canadian cities in the early 1990s, thrift stores such as Goodwill and The Salvation Army were leading the game, with all proceeds going directly to their respective charities or religious missions. This is still the case for some, however, thrifting has taken on a new persona and the nature of the industry is changing rapidly.

As thrifting becomes more mainstream, the line between consignment stores and thrift stores has become blurred. Traditionally, as mentioned above, thrift stores are not-for-profit. They receive donations and any profits made go directly to charity. Consignment stores, on the other hand, sell secondhand items on behalf of the original owner, who receives a percentage of the selling price, hence the word “consign.” The difference is quite drastic but often the terminology is used interchangeably, creating confusion within the secondhand consumerism world.

PHOTO: REDMOND REPORTER

Value Village, for example, has come under scrutiny for its drastic price increase in recent years. People were understandably angry when clothing became almost unaffordable for some who had relied on Value Village over the years. However, Value Village technically doesn’t fall into either the “thrift” or “consignment” category. It does not consign items for those who donate; in other words, you do not receive financial credits or otherwise when you donate your items to Value Village. However, the store also operates under a for-profit agenda, technically meaning it is not a thrift store. Yes, it seems contradictory to increase prices of donated clothing that are traditionally intended for people in need, but ultimately Value Village is working towards making a profit.

In 2016, Goodwill closed its Toronto locations because of a cash flow crisis. Faced with competition from other thrift and consignment stores, Goodwill failed to remain financially stable in the fickle world of secondhand consumerism.

DESIGNER EXCHANGE STORES EXIST ALL OVER THE WORLD, INCLUDING CANADA. PHOTO: DESIGNER EXCHANGE

Consequences of Thrifting

Clearly this new wave of thrifting culture is changing the game. It is hindering the more traditional stores in terms of cash flow and in some places, driving a price increase and making thrifting an almost exclusive pastime once again, ironically for polar opposite reasons. For all its negative attributions, however, it is hard to deny that this new trend is not also doing a lot of good. As people continue to shop sustainably, whether it be through traditional channels, boutique consignment stores, or online, it is inevitably contributing to the decrease in our carbon footprint.

As it stands, thrifting isn’t powerful enough to steal market share from mainstream retailers, however with so many closures being announced, it is a possible contributor to the lack of cashflow and foot traffic in malls around the country.

Thoughts on Luxury

Some luxury brands are actually embracing the thrifting trend, as consumers gravitate towards quality items. Some second-hand shoppers have found luxury brands second-hand and have become fans of the brands. With resale prices being strong for some major labels, shoppers may end up selling their secondhand purchases at a profit and may actually purchase new items from luxury brands, which creates a new market that may have not otherwise existed.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

RECENT articles

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.