Luxury Brand ‘Longchamp’ Opens Impressive Yorkdale Flagship [Photos]

Date:

Share post:

French luxury brand Longchamp has opened a beautiful new location at Toronto’s Yorkdale Shopping Centre, replacing a smaller storefront that recently shuttered nearby. Longchamp is expected to open at least one more Canadian store, according to sources, and the brand also has a robust wholesale business in retailers such as Nordstrom in Canada.

The new Yorkdale Longchamp store spans more than 1,900 square feet and is located across from the recently expanded Holt Renfrew store. It replaces the former 1,600-square-foot Longchamp location nearby that opened in 2015. The new expanded store now carries all Longchamp bag and accessory categories, including the revamped Roseau collection which features new colours and sizes. Longchamp says that the expanded Yorkdale space allows it to “tell a more concise merchandising story”.

The store’s facade was developed to look like a tridimensional curtain wall, made from faceted aluminum panels that have a pearl-like look. Fixtures in the store feature high-gloss, pearly lacquer and gloss and matte wood finished in oak, ebony and walnut. Leather accents in the store are “soft and feminine”.

LONGCHAMP, YORKDALE SHOPPING CENTRE. PHOTO: LONGCHAMP
LONGCHAMP, YORKDALE SHOPPING CENTRE. PHOTO: LONGCHAMP

The new Longchamp location is well situated between luxury brands Bulgari and Furla, with more big-names set to join as landlord Oxford Properties repositions another wing in the mall for luxury brands. Louis Vuitton will act as an anchor for the new wing in an 8,000-square-foot one-level space that will include ready-to-wear for both men and women.

Retail Insider interviewed Longchamp’s American President and CEO Stephanie Disegni in December of 2014 prior to the opening of the first Yorkdale location. She explained at the time that Longchamp had chosen Yorkdale for its first Canadian location given the strength of the mall’s luxury offerings, which has only gotten stronger as new retailers have been added to Yorkdale. One of the reasons Longchamp relocated was so that its space, along with the adjacent Ted Baker space, could be joined for the first standalone Canadian storefront for French luxury brand Celine.

At the time, Ms. Disegni said that Longchamp would look to open more standalone units in Canada. However to date the Yorkdale store is the only store in operation for the brand. A source at Nordstrom noted that when the Vancouver flagship opened in September of 2015, an expansive assortment of Longchamp bags in the store was meant to act as a key distribution point in the city. Longchamp also has an elevated presence at Nordstrom in Toronto, particularly at CF Toronto Eaton Centre where a new boutique space was recently unveiled in the store’s accessory area.

LONGCHAMP, YORKDALE SHOPPING CENTRE. PHOTO: LONGCHAMP

One source said that Longchamp is expected to open a store in Montreal, with details to follow. Longchamp would not confirm details of any future store openings when asked.

In the United States, Longchamp operates 14 full-priced stand-alone stores as well as two department store concessions. Longchamp also operates four outlet stores in the US as well. The brand can also be found in department stores and retailers in the US, with Nordstrom being a key account for the brand.

Longchamp was founded in 1948 in Paris and became known for its luxury leather goods. In the 1970’s, the company created a nylon and leather fabric luggage collection. The innovation resulted in light-weight luggage that crated brand recognition. Longchamp innovated again when it created its popular Le Plague handbag that is made from foldable nylon with leather trim, which can be found in stores globally and is more affordably priced than many luxury brands. The Le Pliage still remains Longchamp’s best-selling product and can be found in a range of shapes, sizes, patterns colours and fabrics.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From Retail Insider

Enhancing Retail Environments: A Contemporary Feng Shui Consultant’s Insights on Design, Colour, and Visitor Experience [Podcast]

Craig and Mark Ainley discuss the profound impact of Feng Shui and flow on retail spaces. Mark highlights how subtle cues, from sharp angles to vibrant colours, influence consumer behaviour, emphasizing the importance of creating an authentic and inviting retail atmosphere.

Top Shopping Centres in Canada Evolving Experiential Elements to Grow Foot Traffic and Tenant Revenue [Interview]

JLL’s Senior Marketing Director, Property Management, discusses how creating unique experiences tailored to local markets helps drive overall asset value through increased footfall and productivity.

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.

Active Gaming Facility ‘Activate’ Plans Rapid Cross-Canada Expansion with New Leases [Interview]

The company, known for its unique competitive socializing concept, aims to open multiple locations in Canada while also planning a global expansion.

Alo Yoga Entering Quebec Market Amid Ongoing Canadian Store Expansion

The US-based athleisure brand, similar to Lululemon, has launched a multi-store-per-city strategy in Canada as it enters the Belle Provence. 

From ‘Greedflation’ to Government Scrutiny: A Rollercoaster Year for Canada’s Grocery Industry [Op-Ed]

Sylvain Charlebois discusses how over the past year the Canadian grocery industry has faced unprecedented political scrutiny and intervention, while also saying there's potential for a re-emergence of unethical schemes.

West Edmonton Mall Continues to Expand Luxury Retail with Addition of Moncler; Tiffany Marks 10 Years

Italian luxury brand Moncler is the latest to join the massive shopping centre with retailers such as Louis Vuitton, Balenciaga and Gucci. The mall’s first luxury store, Tiffany & Co. is also marking 10 years. 

Canadian Consumers to Prioritize Brick-and-Mortar Retail into December [Report/Interview]

Electronics are among the top gifts, with moderate growth in the restaurant and grocery sectors expected while also noting a controlled promotional approach due to slowing inflation.

Salesforce’s Rob Garf Discusses Canadian Retailers’ Strategies Amidst Q3 E-commerce Slowdown [Report/Interview]

Garf discusses a report showing a 9% decline in Canadian e-commerce growth, indicating a consumer expectation for discounts in the upcoming months. He discusses a consumer shift and how retailers can address it.

Early Signs Point to a Strong Holiday Shopping Season in Canada Despite Economic Challenges

Reports indicate that last Saturday and Sunday saw the biggest surge in consumer spending so far, with predictions made as we head into December.

Specsavers Set to Reach 100 Canadian Locations in Early 2024, Expanding into New Markets [Interviews]

The eyewear retailer, which entered Canada in 2021, is rapidly expanding and looking to gain market share from established players.

Burton Snowboards Transforms Toronto Flagship for [ak] Collection as Brand Looks to Expand [Interview/Photos]

The high-performance AK collection is a new focus, with Burton planning to grow its retail presence in Canada with more stores in key markets.

Liz Rodbell Returns to Hudson’s Bay as President and CEO Following Sophia Hwang-Judiesch Departure 

Rodbell led Hudson’s Bay and Lord & Taylor from 2013 to 2017, and she returns at a challenging time for HBC. 

Upper Canada Mall in Newmarket Adding Tenants as Area Sees Rapid Population Growth [Interview]

The super regional centre, considered the leader north of Toronto, is adding new retailers and concepts to attract consumers.

Lullaboo Nursery and Childcare Centre Expanding into Non-Traditional Locations Including Shopping Centres [Interview]

The company's CEO says that finding space is a challenge for the childcare concept, which is seeing significant demand from parents.

Gucci Opens Impressive Main Floor ‘World Of’ Boutique Concession at Holt Renfrew Calgary [Photos]

The approximately 4,000 square foot space houses the Italian luxury brand’s full collection for women and men. 

Lina’s Market Opens 1st Food Hall in Calgary [Interview/Photos]

The innovative space combines a grocery store, café, and food hall with nine diverse stations, introducing a fresh dining experience and contributing to the growing trend of European-style market halls in Canada.

PwC Survey Shows Canadians Ready to Boost Holiday Spending Despite Economic Challenges [Interview]

Canadian consumers are gearing up for a resilient holiday season, with a survey revealing an increase in holiday spending compared to the previous year — that includes a notable resurgence in in-store shopping, particularly among Gen X and Gen Z.

Mastermind Toys: A Surprising Entry into Creditor Protection Suggests Omnichannel isn’t Enough Anymore [Op-Ed]

Mastermind Toys' recent entry into creditor protection underscores the changing dynamics of retail success, challenging the effectiveness of traditional strategies. An expert says the retailer needs to focus on transformative experiences.

Discretionary Spend Remains Low as Canadian Retail Sales Remain Consistent [JC Williams Group Analysis]

Monthly StatCan numbers indicate a range of category performance numbers for the Canadian retail industry which is seeing headwinds.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Enhancing Retail Environments: A Contemporary Feng Shui Consultant’s Insights on Design, Colour, and Visitor Experience [Podcast]

Craig and Mark Ainley discuss the profound impact of Feng Shui and flow on retail spaces. Mark highlights how subtle cues, from sharp angles to vibrant colours, influence consumer behaviour, emphasizing the importance of creating an authentic and inviting retail atmosphere.

Top Shopping Centres in Canada Evolving Experiential Elements to Grow Foot Traffic and Tenant Revenue [Interview]

JLL’s Senior Marketing Director, Property Management, discusses how creating unique experiences tailored to local markets helps drive overall asset value through increased footfall and productivity.

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.

Active Gaming Facility ‘Activate’ Plans Rapid Cross-Canada Expansion with New Leases [Interview]

The company, known for its unique competitive socializing concept, aims to open multiple locations in Canada while also planning a global expansion.

Alo Yoga Entering Quebec Market Amid Ongoing Canadian Store Expansion

The US-based athleisure brand, similar to Lululemon, has launched a multi-store-per-city strategy in Canada as it enters the Belle Provence. 

From ‘Greedflation’ to Government Scrutiny: A Rollercoaster Year for Canada’s Grocery Industry [Op-Ed]

Sylvain Charlebois discusses how over the past year the Canadian grocery industry has faced unprecedented political scrutiny and intervention, while also saying there's potential for a re-emergence of unethical schemes.

West Edmonton Mall Continues to Expand Luxury Retail with Addition of Moncler; Tiffany Marks 10 Years

Italian luxury brand Moncler is the latest to join the massive shopping centre with retailers such as Louis Vuitton, Balenciaga and Gucci. The mall’s first luxury store, Tiffany & Co. is also marking 10 years. 

Canadian Consumers to Prioritize Brick-and-Mortar Retail into December [Report/Interview]

Electronics are among the top gifts, with moderate growth in the restaurant and grocery sectors expected while also noting a controlled promotional approach due to slowing inflation.

Salesforce’s Rob Garf Discusses Canadian Retailers’ Strategies Amidst Q3 E-commerce Slowdown [Report/Interview]

Garf discusses a report showing a 9% decline in Canadian e-commerce growth, indicating a consumer expectation for discounts in the upcoming months. He discusses a consumer shift and how retailers can address it.

Early Signs Point to a Strong Holiday Shopping Season in Canada Despite Economic Challenges

Reports indicate that last Saturday and Sunday saw the biggest surge in consumer spending so far, with predictions made as we head into December.

Specsavers Set to Reach 100 Canadian Locations in Early 2024, Expanding into New Markets [Interviews]

The eyewear retailer, which entered Canada in 2021, is rapidly expanding and looking to gain market share from established players.

Burton Snowboards Transforms Toronto Flagship for [ak] Collection as Brand Looks to Expand [Interview/Photos]

The high-performance AK collection is a new focus, with Burton planning to grow its retail presence in Canada with more stores in key markets.

Liz Rodbell Returns to Hudson’s Bay as President and CEO Following Sophia Hwang-Judiesch Departure 

Rodbell led Hudson’s Bay and Lord & Taylor from 2013 to 2017, and she returns at a challenging time for HBC. 

Upper Canada Mall in Newmarket Adding Tenants as Area Sees Rapid Population Growth [Interview]

The super regional centre, considered the leader north of Toronto, is adding new retailers and concepts to attract consumers.

Lullaboo Nursery and Childcare Centre Expanding into Non-Traditional Locations Including Shopping Centres [Interview]

The company's CEO says that finding space is a challenge for the childcare concept, which is seeing significant demand from parents.

Gucci Opens Impressive Main Floor ‘World Of’ Boutique Concession at Holt Renfrew Calgary [Photos]

The approximately 4,000 square foot space houses the Italian luxury brand’s full collection for women and men. 

Lina’s Market Opens 1st Food Hall in Calgary [Interview/Photos]

The innovative space combines a grocery store, café, and food hall with nine diverse stations, introducing a fresh dining experience and contributing to the growing trend of European-style market halls in Canada.

PwC Survey Shows Canadians Ready to Boost Holiday Spending Despite Economic Challenges [Interview]

Canadian consumers are gearing up for a resilient holiday season, with a survey revealing an increase in holiday spending compared to the previous year — that includes a notable resurgence in in-store shopping, particularly among Gen X and Gen Z.

Mastermind Toys: A Surprising Entry into Creditor Protection Suggests Omnichannel isn’t Enough Anymore [Op-Ed]

Mastermind Toys' recent entry into creditor protection underscores the changing dynamics of retail success, challenging the effectiveness of traditional strategies. An expert says the retailer needs to focus on transformative experiences.

Discretionary Spend Remains Low as Canadian Retail Sales Remain Consistent [JC Williams Group Analysis]

Monthly StatCan numbers indicate a range of category performance numbers for the Canadian retail industry which is seeing headwinds.