Canadian Company ‘’ Launches Unified Advertising Automation Platform

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Zeze Peters, Founder and CEO of and a former rocket scientist, said the company has introduced DNA, its unified advertising automation platform. DNA uses artificial intelligence to plan, automate, and optimize multi-media ads on millions of sites from one interface, and get great results fast.


He said the simple-to-use platform lets a retailer set their idea in minutes and DNA handles the technical details across channels like Google, Snapchat, Instagram, and Facebook — this helps them reduce waste in ad spending, boost ad performance, and save many hours in manpower and costs.

The DNA Shopify app is now available, so Shopify merchants can effortlessly get started with a single button click. “The only thing they have to do is come with their creativity and then let the platform handle the technical details,” said Peters. was founded in 2017 as the “world’s first video-based shopping mall,” and pivoted to meet the greater need to help stores with digital advertising, explained Peters.

“We pivoted in November from being the world’s first video-based shopping mall to DNA, which is a unified advertising automation platform that helps businesses plan, run and optimize their ads on Google, Facebook, Snapchat, Instagram, Yahoo, Bing, and YouTube and get really great results without having any previous training”.

Peters said artificial intelligence and algorithms are used to help retailers set up, monitor and optimize their promotions. “It means you can create and run all your ads on any major platform from one interface and get really good results.”

The company’s DNA platform is currently being promoted to Canadian businesses but Peters said it will expand its reach beyond Canada in the coming months.

“For retailers the key thing is they’re trying to go online and reach customers. With COVID-19 a lot of customer attention has really, really shifted online — eCommerce grew 149% in April in some markets but a lot of physical store retailers haven’t been able to take advantage of this,” said Peters.

“At this point there are a lot of really great programs like Digital Main Street that try to help them go online, but a lot of these businesses don’t know how to attract the right customers. To do so, they can use SEO or try to run ads themselves but it takes a lot of time to figure out how to use any one tool. In fact, if you want to make a good promotion on Google Adwords, make a really good one, you may need a month of training to get expertise, and thousands of clicks in their interface, to make a good ad.

“On our platform you can make a really good performing ad in tens of clicks and get really good results because the system applies best practices for how to structure and promote your ads. You can give it a persona of your ideal customer and it will predict where that customer lives and works anywhere in Canada. Finally, you can import existing data and it will start exactly where you are and help you get better results quickly.”


He said the tool is an industry agnostic one and can be used by any sector of the retail industry.

Zeze Peters is a Cornell educated former rocket scientist with 20 years of software and engineering experience, who previously led large teams on multiple continents to build million dollar platforms for Fortune 1000 companies using applied A.I., eCommerce and big data. is part of the DMZ, a top global accelerator in Toronto, as well as the Microsoft for Startups program.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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