Advertisement
Advertisement

German Skiwear Brand Bogner Opens ‘Winter Boutique’ on Toronto’s Mink Mile [Photos]

Date:

Share post:

German luxury fashion brand Bogner has opened its first corporately-run storefront in Canada on Toronto’s Mink Mile. The boutique opened in partnership with retail consultancy Flagship RTL and spells confidence in brick-and-mortar retail in Canada’s largest city.

Bogner’s ‘Winter Boutique’ to Stay Open on Toronto’s Mink Mile At Least Until March 2021

The Bogner ‘Winter Boutique’ pop-up store will remain open at least until March of 2021. Construction began earlier this month in a 3,320-square-foot space located in The Colonnade at 131 Bloor Street West. Bogner is located next to competitor Moncler, the Italian luxury outerwear and fashion brand which opened there in 2017.

Bogner on Bloor Street West on Mink Mile in Toronto.
Bogner on Bloor Street West in Toronto. Photo: Craig Patterson

Dark metal modular fixtures are used to showcase the product in the new Bogner store. Stock includes outerwear which Bogner is known for as well as ready-to-wear from the Bogner Sport and Fire & Ice collections. The store features LED video screens and ample use of mannequins to showcase various styles.

“We’re very excited to extend our business in North America, especially during these exceptional times. With FlagshipRTL as our partner, Bogner has been able to test new markets and strategies seamlessly, and without the traditional long-term financial commitments associated with opening stores. Canada has been an opportunity for Bogner for years. We want to connect with our longtime Canada fans in a way that is real, and a stand-alone pop-up store at the iconic Colonnade in the heart of Toronto’s luxury district is the most impactful way to do that,” said Heinz Hackl, co-CEO of Bogner.

The 70 year old Bogner brand features pricey fashions that will be right at home on the stretch of Bloor Street in Toronto is known as the Mink Mile. Ski jackets are priced in the $1,000 to $3,000 range depending on style.

The resort town of Whistler near Vancouver is also home to a Bogner ‘partner store’ run by a local franchisee. The only other North American storefront for Bogner is a permanent store in New York City’s Soho area. Bogner operates stores globally with a focus on European cities and resort towns known for skiing.

Bogner was founded in 1932 by Willy Bogner who imported skis, equipment, and Norwegian knit wear. His wife Maria revolutionized fashion in 1948 when she designed trousers made out of stretch material with stirrups — the dictionary now refers to these as ‘Bogners’. The iconic “B” zipper was introduced to garments in 1955. Willy Bogner Junior launched Bogner’s first ski collection in 1971 called ‘Formula W’. Last year Bogner relaunched its classic jackets with a modern interpretation and is now in expansion mode.

Google Map of Bogner Open on Mink Mile in Toronto
Click for Interactive Google Map of Bogner open on the Mink Mile in Toronto.

Bogner’s New Store Spells Confidence for Brick & Mortar Retail Amid COVID-19

Bogner’s move onto Toronto’s Mink Mile spells confidence for brick-and-mortar retail. The Bogner storefront acts as a brand activation which educates and creates awareness for the Bogner brand in the affluent Bloor-Yorkville area and beyond. At the same time, Bloor Street has struggled with vacancies following spring shutdowns due to COVID-19.

David Wyatt, VP of Retail Leasing at Morguard, said that there’s a possibility that the Bogner lease could be extended and could become a permanent location depending on performance. Morguard owns heritage-designated The Colonnade which was Canada’s first mixed-use building when it opened in 1963. The Colonnade’s retail podium originally consisted of a two-level enclosed shopping centre with about 50 stores. Over the years the retail component was transformed into a street-facing row of luxury stores along with a second-level William Ashley store and a newly opened restaurant called Amal. Last year Dior opened its largest store in North America at The Colonnade, joining other tenants including Coach, Prada, Cartier, Black Goat Cashmere, and Escada.

The previous tenant in Bogner’s space was also a pop-up. William Ashley operated there for several months prior to opening its new store at The Colonnade in the spring of 2018. And prior to that, Sephora operated a store in the Bogner space as well as in the adjacent Moncler space — Sephora relocated to 77 Bloor Street West in the fall of 2016.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

Italian Grocery-Restaurant Concept Lina’s Prepares to Open 15,000 sq ft Location in Calgary’s Inglewood [Photos/Interview]

The expanding business is based on the concept of an Italian public square or marketplace, making it a popular hub that has strong consumer loyalty.

Zellers to Launch Food Trucks in Effort to Drive Traffic to Bay Stores

The retailer has also all but confirmed the relaunch to the Zeddy teddy bear mascot as it prepares to open 25 locations inside of Hudson’s Bay stores this spring.

Cineplex Launches New ‘Junxion’ Entertainment Concept with Additional Canadian Locations Planned [Interviews]

The concept features movies, gaming, dining and live entertainment under one roof, with plans to roll it out to multiple Canadian markets this year as part of a growth strategy for Cineplex.

Queen Street West Retailers in Toronto Anxious about Metrolinx Ontario Line Construction [Interviews]

Construction has the community worried that they’ll experience a repeat of Eglinton line ‘nightmare’.

Ron White Marks 25th Anniversary of its Charity ‘Shoe Drive’ [Interview]

The Toronto-based brand, which has stores in the area, is taking in gently used footwear that still have life in them to give to those in need.

Supply Chain Issues for Canadian Retailers Expected into 2025: Expert

Various factors are contributing to ongoing challenges to coordinate the optimal availability of goods says Gary Newbury.

DTC Jewellery Brand Mejuri Continues Ongoing Expansion with More Stores in Key Canadian Markets [Interview]

Calgary and Montreal are the latest cities to see openings for the popular jewellery brand which is looking to gain market share with a growing loyal client base.

Subway Strategically Increasing Pace of Canadian Location Expansion [Interview]

Subway Canada will open double the amount of stores from last year while it also renovates other locations with new innovations to enhance the consumer experience.

Big Box Outlet Store to Expand Outside of BC with 1st Alberta Location Amid Rapid Growth [Interview]

Western Canada's leading liquidator gets its goods from Costco, Target and Amazon, and consumers are embracing the concept as inflation hits the country.

Miami-Based ‘Woof Gang Bakery & Grooming’ Entering Canada with 1st Store and Plans for Many More [Interview]

The leading pet service franchise brand is expanding into Canada with aggressive expansion plans that could make it a household name.

Video Interview: What’s The State Of The Franchising Industry In Canada Today?

An industry expert talks about where the interest in franchising comes from, the top categories, and other trends in the industry.

Herschel Supply Co. to Open Several New Stores This Year Amid Expansion [Interview]

The popular Vancouver-based lifestyle and accessory brand is seeing success with its first stores and will open more, including in the resort town of Banff Alberta.

Promotions and Loyalty Strategies that Win During Difficult Economic Times [Op-ed]

The founder of GetintheLoop provides insights into what strategies work to engage and reward customers.

Canadian Travel Lifestyle Brand Monos to Open 1st Permanent Store this Spring with More Planned [Interview]

The Vancouver-based brand's direct-to-consumer strategy will include multiple store locations following a successful pop-up at Stackt Market.

Halifax ReTales Tallies Number of Store Openings and Closings in 2022 with Surprising Findings [Interview]

Arthur Gaudreau says that population growth in the Halifax area will lead to positive fundamentals for 2023.

Promenade Shopping Centre in Thornhill to be Redeveloped into Vibrant Urban Centre [Renderings/Exclusive Interview]

The transformational mixed-use development will include new retail to serve the area, amenities, and thousands of multi-family residences for the rapidly growing community.

Rapidly Growing Canadian Outerwear Brand FREED Opening Multiple Pop-Ups as Business Expands

The historic Winnipeg-based brand, known particularly for its plush colourful faux-fur vegan coats, is now run by the founder’s granddaughter who has plans to take FREED to the next level.

Quebec-Based Sneaker and Streetwear Retailer Centrall Launches Store Expansion with Plans for New Locations [Interview]

The retailer carries rare and popular styles of sneakers and has found a cult following in the province, prompting Centrall to grow its store count.

‘Rough Ride Ahead’ for Retailers in Canada as Reality Sets In: Doug Stephens

The leading retail analyst sat down with Retail Insider to discuss a “cornucopia” of challenges retailers in Canada are facing following pandemic disruptions.

Zellers will have Uphill Battle to be Successful and Drive Profits for HBC: Expert [Interview]

Competition, a questionable real estate strategy and challenges in the value-price category are among the headwinds for the re-introduction of the Zellers brand to Canada says Bruce Winder.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

RECENT articles

Italian Grocery-Restaurant Concept Lina’s Prepares to Open 15,000 sq ft Location in Calgary’s Inglewood [Photos/Interview]

The expanding business is based on the concept of an Italian public square or marketplace, making it a popular hub that has strong consumer loyalty.

Zellers to Launch Food Trucks in Effort to Drive Traffic to Bay Stores

The retailer has also all but confirmed the relaunch to the Zeddy teddy bear mascot as it prepares to open 25 locations inside of Hudson’s Bay stores this spring.

Cineplex Launches New ‘Junxion’ Entertainment Concept with Additional Canadian Locations Planned [Interviews]

The concept features movies, gaming, dining and live entertainment under one roof, with plans to roll it out to multiple Canadian markets this year as part of a growth strategy for Cineplex.

Queen Street West Retailers in Toronto Anxious about Metrolinx Ontario Line Construction [Interviews]

Construction has the community worried that they’ll experience a repeat of Eglinton line ‘nightmare’.

Ron White Marks 25th Anniversary of its Charity ‘Shoe Drive’ [Interview]

The Toronto-based brand, which has stores in the area, is taking in gently used footwear that still have life in them to give to those in need.

Supply Chain Issues for Canadian Retailers Expected into 2025: Expert

Various factors are contributing to ongoing challenges to coordinate the optimal availability of goods says Gary Newbury.

DTC Jewellery Brand Mejuri Continues Ongoing Expansion with More Stores in Key Canadian Markets [Interview]

Calgary and Montreal are the latest cities to see openings for the popular jewellery brand which is looking to gain market share with a growing loyal client base.

Subway Strategically Increasing Pace of Canadian Location Expansion [Interview]

Subway Canada will open double the amount of stores from last year while it also renovates other locations with new innovations to enhance the consumer experience.

Big Box Outlet Store to Expand Outside of BC with 1st Alberta Location Amid Rapid Growth [Interview]

Western Canada's leading liquidator gets its goods from Costco, Target and Amazon, and consumers are embracing the concept as inflation hits the country.

Miami-Based ‘Woof Gang Bakery & Grooming’ Entering Canada with 1st Store and Plans for Many More [Interview]

The leading pet service franchise brand is expanding into Canada with aggressive expansion plans that could make it a household name.

Video Interview: What’s The State Of The Franchising Industry In Canada Today?

An industry expert talks about where the interest in franchising comes from, the top categories, and other trends in the industry.

Herschel Supply Co. to Open Several New Stores This Year Amid Expansion [Interview]

The popular Vancouver-based lifestyle and accessory brand is seeing success with its first stores and will open more, including in the resort town of Banff Alberta.

Promotions and Loyalty Strategies that Win During Difficult Economic Times [Op-ed]

The founder of GetintheLoop provides insights into what strategies work to engage and reward customers.

Canadian Travel Lifestyle Brand Monos to Open 1st Permanent Store this Spring with More Planned [Interview]

The Vancouver-based brand's direct-to-consumer strategy will include multiple store locations following a successful pop-up at Stackt Market.

Halifax ReTales Tallies Number of Store Openings and Closings in 2022 with Surprising Findings [Interview]

Arthur Gaudreau says that population growth in the Halifax area will lead to positive fundamentals for 2023.

Promenade Shopping Centre in Thornhill to be Redeveloped into Vibrant Urban Centre [Renderings/Exclusive Interview]

The transformational mixed-use development will include new retail to serve the area, amenities, and thousands of multi-family residences for the rapidly growing community.

Rapidly Growing Canadian Outerwear Brand FREED Opening Multiple Pop-Ups as Business Expands

The historic Winnipeg-based brand, known particularly for its plush colourful faux-fur vegan coats, is now run by the founder’s granddaughter who has plans to take FREED to the next level.

Quebec-Based Sneaker and Streetwear Retailer Centrall Launches Store Expansion with Plans for New Locations [Interview]

The retailer carries rare and popular styles of sneakers and has found a cult following in the province, prompting Centrall to grow its store count.

‘Rough Ride Ahead’ for Retailers in Canada as Reality Sets In: Doug Stephens

The leading retail analyst sat down with Retail Insider to discuss a “cornucopia” of challenges retailers in Canada are facing following pandemic disruptions.

Zellers will have Uphill Battle to be Successful and Drive Profits for HBC: Expert [Interview]

Competition, a questionable real estate strategy and challenges in the value-price category are among the headwinds for the re-introduction of the Zellers brand to Canada says Bruce Winder.