UK Fragrance Brand ‘Jo Malone’ to Open 3 Standalone Stores in Canada [Exclusive]

Date:

Share post:

UK-based luxury fragrance brand Jo Malone will open three standalone stores in Canada next year as part of the company’s global retail expansion. The three boutique spaces will open in 2021 with two stores in Toronto and one in Vancouver.

The stores are part of a growth strategy for the brand, which for years has been carried in Canada at Holt Renfrew, as well as Nordstrom, Saks Fifth Avenue, and Sephora.

The Jo Malone brand, founded by a well-known perfumer by the same name, is known for its unique customizable fragrances that include perfumes, candles, bath products, and room scents.

Jo Malone Picks 3 Leading Shopping Centres in Canada for Expansion

For the Canadian expansion, Jo Malone chose three of Canada’s leading shopping centres to open its first stores. In Toronto, Jo Malone will open stores at CF Toronto Eaton Centre as well as at Toronto’s Yorkdale Shopping Centre. The 860-square-foot CF Toronto Eaton Centre boutique will be located on the third level of the shopping centre next to Club Monaco and across from jeweller European Boutique. The 600-square-foot Yorkdale Jo Malone boutique will be located next to Ladurée and across from the mall’s Chloé and recently-opened Louis Vuitton stores.

Exterior of future Jo Malone store in CF Toronto Eaton Centre. Photo: Dustin Fuhs
Exterior of future Jo Malone store in CF Toronto Eaton Centre. Photo: Dustin Fuhs
Interior of Jo Malone store at Palladium Mall in Mumbai. Photo: WWD
Interior of Jo Malone store at Palladium Mall in Mumbai. Photo: WWD

In Vancouver, Jo Malone will open an 800-square-foot boutique on the upper level of CF Pacific Centre in a retail space located between Canada Goose and a Zegna store, across from Harry Rosen. The upper level of CF Pacific Centre is home to other upscale retail tenants including Max Mara, Maje, and Mackage, with a large Holt Renfrew store across a pedway over Dunsmuir Street.

All three Jo Malone stores will be located in retail spaces formerly occupied by another UK-based luxury brand, Links of London, which shut its operations globally earlier this year due to financial struggles.

Jane Baldwin, Senior Vice President at Lennard Commercial Realty negotiated the deals on behalf of Jo Malone. Ms. Baldwin represents Estée Lauder brands in Canada as real estate representative. Cadillac Fairview is the landlord for CF Toronto Eaton Centre and CF Pacific Centre while Oxford Properties manages Yorkdale.

Jo Malone founded her eponymous brand in 1983 in London. The brand took off in the United States in the 1990s after Ms. Malone appeared on the Oprah Winfrey show. She sold the Jo Malone brand in 1999 to Estée Lauder which owns the brand to this day.

Eric Douilhet, General Manager at Estée Lauder Canada, spoke to Retail Insider about the expansion. He said that the new standalone Jo Malone stores are part of an effort for the brand to create a curated experience for customers.

Stores also act as a marketing conduit for Jo Malone to create brand awareness in markets. And in markets where Jo Malone has opened stores, sales in multi-brand retailers carrying the line also see a boost.

Mr. Douilhet said that the three Canadian Jo Malone stores will likely open in May or June of 2021, depending on when construction is finished. Jo Malone takes possession of the three retail spaces early next year he noted.

He also noted that the Jo Malone store expansion is part of a direct-to-consumer movement for the beauty industry that has been ongoing for the past 15 years or so. Estée Lauder-owned MAC Cosmetics has operated its own stores for years, and more recently Estée Lauder has opened standalone stores for its brands including Le Labo and Clinique among others. Estée Lauder also recently regained control of the company’s Aveda stores in Canada which for 25 years were operated by a Canadian distributor.

Besides Jo Malone’s wholesale accounts in Canada, the brand also has a dedicated Canadian e-commerce site. Jo Malone also operates a store at Pearson International Airport in Toronto as part of a travel retail division.

Mr. Douilhet said that Estée Lauder will review the productivity of the three new Canadian stores before deciding to open any more locations.

We will follow up on this article when Jo Malone begins opening its Canadian stores next year.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

RECENT articles

Retail in Vancouver ‘Recalibrates’ with Increasing Downtown Vacancy Rates and Suburban Growth [Colliers Study]

A report by Colliers shows that a slower return to the office is impacting the city's downtown while suburban retail vacancies see a downturn, though the return of tourists and cruise ships is a positive for the core.

Aussie Eyewear Retailer Oscar Wylee Continues Aggressive Canadian Expansion with 1st BC Store [Interview]

The brand says it will grow its store count quickly over the next while as it enters new markets with its value-focused optical concept.

(Video Interview) Lisa Hutcheson from J.C. Williams Group Discusses Top Global Retail Trends

Craig and Lisa discuss the new Ebeltoft Retail Innovations Book which is in its 18th year of production. Four Canadian retailers were among the top innovators.

Canadian Consumers Seeking Value and Reassessing Spending as Dynamics Shift: Salesforce Study

A new report provides valuable information based on a poll of consumers about what they are seeking and expect from retailers following the pandemic.

French Fashion Brand ba&sh to Expand into Vancouver with a 1st-in-North-America Concept Store

The brand will soon have four stores in Canada as it grows its operations after entering the country during the pandemic.

Foot Locker Canada Launches Indigenous-Owned Streetwear Brand in Stores [Interview]

Foot Locker’s Home Grown platform showcases local up and coming designers, connecting communities with brands that are the future of streetwear. 

Hudson’s Bay to Shut Historic Standalone Store in Banff Alberta

The smallest department store in the chain caters to tourists and locals in the town and has been an important retailer in Banff for over 80 years.

Canadian Retail Apparel Market Seeing Rebound in 2023 with Positive Fundamentals: Trendex Report

The think tank is predicting good things for the industry while also predicting that Sport Chek will struggle as competition grows.

Anatolia Turkish Foods Looks to Expand from Calgary Base into New Markets [Interview]

The Calgary-based retailer and wholesaler has embarked on an expansion strategy into new markets, including ethnic food stores and dining options.

John Crombie Shares 6 Canadian Retail Trends to Watch for in 2023 [Interview]

Crombie, who's predictions usually come true, spoke at the ICSC Whistler Conference recently and discussed how retail in Canada is shifting as consumer habits change.

Video Interview: What Matters To Today’s Consumer in Canada

An expert talks about how consumers are looking for discounts and value, their concerns about their finances, how they are making fewer impulse buys and how they expect big companies to do good in society.

Major Condo Tower Rezoning Application Threatens a Block’s Worth of Toronto Restaurants

Developers say that they're responding to shifting urban trends, though only two small commercial spaces are proposed where a block of businesses currently operate.

Hudson’s Bay to Shut Londonderry Mall Store in Edmonton

The retailer will close one of its oldest locations in Alberta this summer as the retailer strategizes the future of its physical stores.

Toronto Six Professional Women’s Hockey Team Retail Presence Looks to Multi-channel Growth with On-Ice Success [Interview]

The President of women's professional hockey team the Toronto Six says that fans of teams are helping create a new revenue source.

Best Retailers for Customer Experience in Canada Ranked in Leger Study [Interview]

Thousands of Canadians were polled to determine which retailers came out on top, with some surprising findings.

Deciem Rebrands Many Stores as ‘The Ordinary’ as Company Shifts Focus and Retail Strategy [CEO Interview]

The popular beauty brand is refocusing some of its stores as 'The Ordinary' as Deciem grows its wholesale business with Sephora, and is also looking to launch new brands through its incubator engine.

Retailers Shifting Loyalty Programs to In-House as Businesses Drop Air Miles and Others [Interview]

An industry expert says that companies such as Starbucks have found success in its own loyalty programs, and consumer confusion with third-party programs is leading more retailers to develop their own.

‘Repair and Run’ Bike Maintenance Retail Concept Expanding to more Locations in Canada after Successful 1st Launch [Interview]

The bike repair business, founded by some of the people behind the launch and success of Mobile Klinik, is seeing success after opening its first store in 2021.

Earls to Launch New Restaurant Concept as Chain Expands Locations [Interview]

The Canadian chain is expanding its operations as consumers embrace in-person dining following the pandemic.

Canadians Should be Checking Receipts at the Grocery Store as Errors are Common [Op-Ed]

Sylvain Charlebois says that Canadians may not realize that the prices on the shelves and what's scanned might be different, and that there's sometimes an opportunity for compensation if there's been an error.