Edgy New York City-based mens fashion brand Psycho Bunny is looking to enter the Canadian market by opening physical stores. The retailer has retained a brokerage to spearhead the expansion, which is good news in terms of the outlook for brick-and-mortar retail at a challenging time for the retail industry.
The brand was founded in 2005 by Robert Godley and Robert Goldman, and is known for its hand-finished polo shirts with mother of pearl buttons that are made in Peru. Clothing is adorned with the Psycho Bunny logo which consists of a maniacal-looking rabbit over a skull and bones insignia.
Psycho Bunny’s colourful stores house an assortment of fashions including t-shirts (priced at $45-$65 USD typically), polo shirts (priced $85-$125 USD), jackets ($135-$220 USD), pants ($105-$155 USD), and other categories including accessories and footwear. Styles are preppy but with an edge.
Psycho Bunny is seeking retail spaces in the range of 1,000 to 2,000 square feet and is targeting shopping centres, high streets, and lifestyle centres in Canada. New storefronts incorporate a prism store window composed of dichroic glass panels along with storefront panels in transparent film which allows visual access from the outside. Inside, a neon bunny sign is integrated into a merchandise gallery wall and an LED wall which displays branded content from behind the cash wrap.
In the United States, Psycho Bunny operates 10 stores in Atlanta (Lenox Square), Dallas (NorthPark Mall), Las Vegas (Forum Shops at Caesars), Hollywood, Florida (Hardrock Hotel/Casino), Miami (Aventura Mall), and has outlet stores in Riverhead NY and in Orlando FL. In November, Psycho Bunny picked up the pace of its expansion in California by opening a 1,250-square-foot storefront at Westfield Century City in Los Angeles, a 1,200-square-foot location at South Coast Plaza in Orange County, as well as at Westfield Valley Fair in San Jose. This quarter, the brand is expanding further by opening new stores in San Francisco and in Paramus, New Jersey.
It’s not yet known where in Canada Psycho Bunny may look to open stores. In the United States, the brand appears to have opened in leading shopping centres and in high-traffic locations like casinos. One might expect top malls such as the Yorkdale Shopping Centre in Toronto and CF Pacific Centre in Vancouver to be targets for Psycho Bunny locations, for example.
Psycho Bunny already has wholesale distribution in Canada through unique independent retailers. Those include Gotstyle and The Coop Ink. in Toronto, Jeff’s Guy Shop in Burlington, Club Uomo and Alton Gray in Montreal, and at Mangos in Victoria. The brand was carried at Nordstrom in Canada in years past. The direct-to-consumer store expansion will grow Psycho Bunny’s presence in Canada and it’s unknown what wholesale distribution the brand will have in the country as standalone stores begin opening.