In the last year, the homebody economy has grown exponentially with consumers spending more time at home, transforming their living environments into a place of sanctuary. A recent McKinsey study notes that consumers are expected to continue to make substantial investments in their domestic life, with 30% planning to splurge on home items after the pandemic. The ShopNK Drop005 is positioned as a simplified edit of spring/summer lifestyle essentials designed to help customers feel more connected and inspired in their living spaces.
Curated by Natasha Koifman, NKPR President and ShopNK Founder, the new launch features a thoughtful assortment of exclusive partnerships with Canadian designers including Nora Voon (Noda Designs) and Rosa Halpern (By the Namesake) as well as limited-edition products designed to elevate the customer’s daily rituals and experiences. The site will also now carry some of Koifman’s favourite international brands that can be found throughout her home, from 100% flax linen bedding by Australian textile company, Bed Threads, to luxurious scents by French candlemaker, Cire Trudon.
“I love visiting Paris and being inspired by cultivated design and curated scents,” says Koifman. “So, being able to partner with international brands like Cire Trudon is very exciting.” In addition to candles, ShopNK offers chic bracelets from French jewelry house RedLine Paris, pioneers of the diamond on a string concept. Throughout history and cultures, the red string has been worn as a representation of protection, strength, and connection. “I never remove mine,” she says.
“The home is where the heart is, and the place we’re spending more time than ever before. Being thoughtful about the things we surround ourselves with and giving back to our communities has never been more important,” says Koifman. “From hand-crafted acrylic coasters to my favourite cozy robe to limited edition art pieces, we’ve collaborated with amazing brands to curate our must-haves for the home that will bring joy, comfort and inspire us all to live more intentionally.”
The Kashwére Signature Shawl Collar Robe—also featured on Oprah’s Favorite Things!—is part of ShopNK’s collection of At-Home Spa Day must-haves. In line with Koifman’s signature #AllBlackEverything aesthetic, the Chenilla-knit robe pairs perfectly with black faux fur slippers from Sleeping With Jacques, also available on the site. An assortment of loose leaf tea blends—L’Amour, Zen and Energy—and bath blend from L’Artisan Muse rounds out the ultimate tranquility capsule.
“We all know by now that wellness starts from within,” says Koifman. “Which is why it’s important to make the time to truly slow down, unplug and mindfully connect to ourselves as best we can. When we reground and recharge, and really listen to our body, we come back to our lives more focused, balanced and ready for anything.”
Of notable mention is a collaboration between both Canadian, female-driven brands, ShopNK and Sympli. Drop005 includes the clothing brand’s popular Mandarin Linen Collar Shirt in a black colourway that is exclusive to ShopNK. Charitable proceeds aligned with this collaboration help to fund G(irls)20, an organization designed to help cultivate female leaders.
As with all previous drops, ShopNK empowers the buyer to think philanthropically about their purchase and will donate a portion of sales to their selected charity at checkout. Customers can also add virtual one-on-one mentorship sessions to their cart, with exclusive access to leading entrepreneurs across different industries. 100% of mentorship proceeds will go back to the organization of the buyer’s choice. “I reached out to some dear friends who share similar philanthropic values,” explains Koifman.
New to the ShopNK roster of mentors are Suzanne Boyd (Editor-In-Chief of Zoomer Magazine), Mandy Rennehan (Blue-Collar CEO™, founder of Freshco.ca), Christopher Wein (Chief Operating Officer of Lanterra Developments and President of Lanterra Construction Management), and Trang Trinh (Founding Director & CEO of TREC Brands).
Drop005 is available to customers across North America for a limited time. On the heels of this home-themed launch, Koifman will be announcing a major partnership in a similar space later this summer.
