Resetting Retail Through Digital Transformation – RCC STORE Conference September 13-16

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The brand new online RCC STORE Conference, presented by Retail Council of Canada, takes place September 13-16 and tickets are now available [Register Now]. Retailers and industry stakeholders will be tuning into the most important retail event of the year. 

Last week, RCC released its highly anticipated full conference agenda. The session topics are timely, exciting, and hopeful. With themes such as retail growth planning and new leadership principles, RCC STORE is providing the Canadian retail industry with exciting content to revitalize, rejuvenate, and inform the future of retail at a time when the pandemic has changed so much. 

The theme of digital transformation is a hot topic. Several sessions in the conference will focus on new retail tech and how the evolution of digital is pushing our industry forward. 

During the mainstage session, Relentless Adaptation: 4 Retail Tech Trends Shaping Our Fast Future, Amber Mac, President of AmberMac Media Inc., will dive into global trends that are impacting all generations of consumers. From voice commerce to XR experiences, she will explain how retailers can begin to adapt to tomorrow’s world, today. 

Another mainstage session focused on the future is Doug StephensResurrecting Retail: The Future of Business in a Post-Pandemic World. Stephens, one of the most influential retail futurists, has been accurate in predicting many changes to the retail landscape. He will cover new trends in AI, media, and global economics, then provide an actionable roadmap for retailers to succeed in the post-pandemic world.

RCC STORE always includes global insights and this year is no exception. During the main-stage session, China’s New Retail, renowned China marketing expert and bestselling author Ashley Dudarenok will discuss how China’s new retail and tech giants are shaping the future of global commerce. 

In addition to the main-stage presentations, a number of concurrent sessions at RCC STORE also explore the new world of digital: Michelle Grant of Salesforce will discuss Digital Transformation Amidst Retail’s New Normal. Grant will explore how the pandemic has shaped the way consumers shop now, and how to use those insights to embrace new e-commerce opportunities. During the brazenly titled session, You Are Doing Ecommerce Wrong, Reshift Media CEO and Founder Steve Bours will explain how retailers can right their wrongs and turn their ecommerce strategy around. 

Advancements in digital technology are shifting retail into uncharted spaces, presenting new challenges and opportunities for retail in Canada and around the world. The agenda at RCC STORE will give participants the lay of the land and a roadmap for success in the new world of retail. View the full agenda at and register your team today. 

[Register Here]

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