There is no mystery that retail and entertainment industries are in dire need for creative and high quality content to either push retail sales, or create visual assets. Given the importance of Canadian presence in film, music, and retail industries, some companies are continuously developing new propositions and services that would allow Canadian brands to further strengthen their positioning by offering quality visuals and content in this highly competitive landscape.
One of such companies is OriginalLuxury Inc, an official distributor of high-end European fashion apparel and accessories that began it’s operations in 2018. It was able to transform during the COVID-19 drama into a robust e-commerce retailer in unison with its content creation powerhouse subsidiary company Stylephotos Canada. Working with the largest Canadian retailers, Stylephotos Canada has been able to grow its client portfolio and expertise in e-commerce content creation, allowing national brands and even small retailers to save time and money when dealing with creating consistent content for their respective websites. A logical continuation of this success is a direct transition to offering more services, especially in the movie and commercial production direction, both of which are experiencing a significant and consistent increase in demand. The future of content creation is dependant on new technological advancements that will make this process more efficient, consistent, and most importantly attainable for clients.
In our recent conversations with the leadership of OriginalLuxury, we discovered that the company has not stopped revolutionizing the content creation aspect of their business, but rather made a decision to take a bold step forward with creating a one-of-a-kind content creation powerhouse here in Toronto. OriginalLuxury Inc. has made an agreement with a strategic investor for its content creation arm – Stylephotos Canada, to create one of the largest LED Studios in North America in the next six-to-eight months. Located in Toronto, this studio will be equipped with the latest technological advancements in terms of software and hardware from one of the leading integrators based out of Europe. At 160 by 5 metres in size, the high-end professionally equipped studio will cater to online retailers as well as those looking to rent the space for movie production, talk-shows, music videos and other activities. Currently, OriginalLuxury is finalizing the real estate selection and final equipment specifications with the manufacturers.
It is truly a great opportunity for the province and our country to stay focused on leading the content creation revolution that is apparent virtually in all industries. With recent changes introduced by Youtube in how commercials will be played, it only makes sense that the demand for high quality, creative content will only exceed the supply that is currently available on the market. We are proud of our fellow Canadian partners at OriginalLuxury Inc. for taking the risk in pushing the boundaries of content creation while bringing the latest technological innovations to our country.
*Partner content. To work with Retail Insider, contact craig@retail-insider.com
