New iPhones Amongst Five Apple Products Unveiled at the September 2021 Event

Date:

Share post:

California-based Apple Inc. held its annual fall Apple event announcement on Tuesday to the joy of technology enthusiasts around the globe. The tech giant is perpetually tight-lipped on what will be featured during its events and iPhones are typically the mainstay of the fall events with other surprises sprinkled in. The 2021 event was no different as it became the typical iPhone launch announcement as well as unveiling a couple other new products. There were a total of five new hardware products introduced: iPhone 13 Pro, iPhone 13, Apple Watch Series 7, the iPad and the iPad mini.

Apple Fall 2021 Event
Apple Fall 2021 Event. Photo: Apple

For context into the world of Apple Events, this fall Apple event (which we will informally term as the “Fall Apple Event 2021”) loosely forms a staple for the Apple Events calendar. While Apple is known to call special Apple Events whenever it wants, the fall event is usually accompanied by the following two calendar events each year:

  • Apple Worldwide Developers Conference (WWDC): This event typically announces the newest Apple Operating Systems (OS) to the developer community. Mainly to give some ‘runway’ to allow applications to be updated/developed before their release on the new products announcements/releases in the fall event. The latest was held in June 2021 which introduced the latest apple operating systems for iPhone (iOS 15), iPad (iPadOS 15), Mac (macOS Monterey) and Apple Watch (watchOS 8).
  • Spring Apple Event 2021: The spring event typically announces another round of follow-up devices after the fall event. The most recent was held in April 2021 introducing the new iMac, iPad Pro, iPhone 12 in Purple, AirTags and Apple TV 4K.

Many Apple enthusiasts set their clocks to the fall, spring and WWDC events. The 2020 event calendar was thrown askew with COVID splitting announcements up, including:

  • September 2020: Apple Watch, the new iPad Air and two new Apple services (Apple Fitness+ and Apple One Bundle) were announced. See our review of Apple Fitness+ from its launch in December 2020.
  • October 2020: iPhone 12, iPhone 12 Pro, HomePod Mini and MagSafe accessories were announced
  • November 2020: MacBook Air, Macbook Pro, Mac mini were announced.

iPhone 13 Pro

"iPhone 13 Pro" and "iPhone 13 Pro Max"
“iPhone 13 Pro” and “iPhone 13 Pro Max”. Photo: Apple.

The feather in Apple’s cap is its iPhone Pro product which the company has released faithfully since iPhone 11 Pro in 2019. The iPhone 13 Pro is offered in two sizes: The “iPhone 13 Pro” and “iPhone 13 Pro Max”. The most visible difference between the two is the screen size (6.1 inch and 6.7 inch, respectively).

Both versions offer the same capacity options (128GB, 256GB, 512GB and 1TB) as well as the same A15 chip, cameras, Face ID, sensors, iOS, etc. but differences in battery performance with the “Max” version’s additional size to have a bigger battery. 

“iPhone 13 Pro” and “iPhone 13 Pro Max” battery spec differences. Photo: Apple.

Differences between iPhone 12 Pro and iPhone 13 Pro

While the price point between the two generations is unchanged, the main differences besides the battery we mentioned above included:

  • Internal Capacity: The largest internal space increased to 1TB with no elimination of the smallest internal space option (128GB) from last year.
  • Camera: Apple continued to emphasize its improvements to the camera functionality in 2021 as it did in 2020. The iPhone Pro series has the same three cameras on the back (Telephoto, Ultra Wide and Wide Cameras) with improvements to low light as well as wider ultrawide apertures and more optical zoom for the telephoto lens. Night Mode stabilizing is now available for both Pro versions, instead of the Max version for the iPhone 12.
  • Screen: The ‘notch’ at the top of the iPhone 13 is smaller. Otherwise, they look the same.
  • Chip (aka, performance): The new A15 chip (versus the 2020 A14 chip) is faster as one would assume. It comes with a 5-core graphics processor (GPU) versus the 4-core from 2020.

Other differences were noted including a 28% brighter display and new colour options (such as Sierra Blue).

For those looking between the iPhone 13 Pro versus the non-Pro lineup, the processors are the same (A15 Bionic chip) with 6-cores for all models; however, the graphics processor (GPU has an extra core in the Pro series).

iPhone 13

"iPhone 13 mini" and "iPhone 13"
“iPhone 13 mini” and “iPhone 13”. Photo: Apple.

Not to be confused with the “Pro” version, the iPhone launch announcement included the non-Pro “iPhone 13” coming in two sizes: The “iPhone 13 mini” and “iPhone 13”. The most visible difference between the two is the screen size (5.4 inch and 6.1 inch, respectively). And yes, the larger “iPhone 13” has the same screen size as the “iPhone 13 Pro”.

While the non-Pro version of the iPhone 13 mini and non-mini do not offer the 1TB internal space offering as the “Pro” version, it has an ample offering of 128GB, 256GB, and 512GB for both non-Pro versions.

Differences between iPhone 12 and iPhone 13 versions

While the price point between the two generations is unchanged, the main differences besides the battery we mentioned above included:

  • Camera: The iPhone series (non-Pro) has the same two cameras on the back (Ultra Wide and Wide Cameras) with improvements to low light in the 12 MP main camera. The most dramatic camera improvements were definitely reserved for the Pro lineup.
  • Screen: The ‘notch’ at the top of the iPhone 13 is smaller. Otherwise, they look the same.
  • Chip (aka, performance): The new A15 chip (versus the 2020 A14 chip) is faster as one would assume. It comes with a 5-core graphics processor (GPU) versus the 4-core from 2020.

Other differences were noted like a 28% brighter display and new color options (like Pink).

iPhone 13 Availability

The iPhone Pro and iPhone 13 are currently available to view pricing on Apple’s website. Pre-orders begin on September 17 and shipping begins September 24, 2021.

iPhone Availability for September 2021
iPhone Availability for September 2021. Photo: Apple

Apple has now retired the iPhone 12 Pro line from its website as well as the iPhone XR; however, it is retaining the iPhone 12 and iPhone SE on its website for customers as well. The iPhone 11 was also spotted on the website for purchase as well.

Apple Watch Series 7

Apple Watch Availability for September 2021. Series 7 is still pending. Photo: Apple

The new Apple Watch Series 7 was announced on Tuesday as well as the iPhone launch announcements. More details will come from Retail Insider and it is said to be ‘available later this fall’ and its key improvements are larger screen size and faster charging ability.

Apple iPad and iPad Mini

iPad Availability for September 2021. Photo: Apple

Apple’s baseline iPad and mini versions also had new versions announced on Tuesday. More details will come from Retail Insider; however, it is said to be available now for ordering being shipped September 24, 2021.

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

More than half of self-employed Canadians used credit to cover everyday expenses: Money Mentors

A Money Mentors survey finds 53 per cent of Canadians earning self-employment income relied on credit for everyday expenses, highlighting financial pressures from unpredictable earnings.

Daily Synopsis: November 2, 2026

Birks names CEO, retail cyber attack concerns following European freezer hack, Western Canada's largest Christmas store returns, 7-Eleven looks to bring liquor to Sask stores, and other news.

Imaginaire and WINNERS Join Splitsville in CF Sherway Gardens Nordstrom Redevelopment

Cadillac Fairview has announced Imaginaire and WINNERS for the former Nordstrom at CF Sherway Gardens in Toronto. Together with Splitsville Bowl, the three tenants will occupy approximately 100,000 square feet of the former department store, with openings targeted for fall 2027.

RioCan raises 2026 earnings outlook as retail occupancy reaches record 98.9%

RioCan reports 5.1% growth in third-quarter Core FFO per unit, record retail occupancy and higher leasing rents as it updates its 2026 financial outlook.

First Capital REIT reports higher third-quarter earnings as rental rates rise

First Capital REIT reported 9.2 per cent growth in operating FFO per unit in the third quarter, supported by higher rental income and lease renewals, while portfolio occupancy edged lower.

Happy Belly signs agreement for 150 Heal Wellness locations in Texas

Happy Belly Food Group has signed a binding agreement to develop 150 Heal Wellness restaurants across Texas, expanding its U.S. franchise pipeline.

Cadillac Fairview outlines 2026 holiday programming across Canadian shopping centres

Cadillac Fairview is introducing interactive holiday displays, Santa experiences, seasonal events and extended shopping hours at its Canadian retail centres for 2026.

Walmart Brings Sparky AI Shopping Assistant to Canada

Walmart has launched its Sparky AI shopping assistant in Canada, bringing conversational product discovery and shopping-list tools to Walmart.ca and its mobile app. The rollout follows U.S. findings of higher average order values among Sparky users as Canadian retailers expand their AI commerce strategies.

Retail Insider “Q3 2026 Convenience Report”: Food Growth Must Improve Store Economics

Convenience retailers are investing in prepared food, exclusive products and repeat-visit rewards. The Q3 report asks whether those gains can improve merchandise sales and margins across the store.

Primaris Lines Up New Retailers for Former Toys “R” Us Stores Across Canada

Primaris REIT has negotiated replacement tenant deals for six former Toys R Us stores spanning approximately 145,000 square feet. Higher rents are anticipated, with tenants expected to take possession during 2027. The article also examines Old Navy at Dufferin Mall and Jumbo at Vaughan Mills.

Hockey Card World Sales Jump 50% After Joining Temu Marketplace

Ontario-based Hockey Card World reports a 50% sales increase since joining Temu, with the online marketplace now accounting for about half of its sales.

Urban Barn opens first New Brunswick store in Moncton, expanding Canadian retail network

Urban Barn has opened a 6,200-square-foot store at Moncton's Mapleton Centre, creating 11 local jobs and bringing its Canadian store count to 55.

Canadians spend nearly 80 hours a year searching for something to watch: Roku

A Roku study finds Canadians spend an average of 13 minutes searching for streaming content, highlighting opportunities for advertisers as viewers navigate multiple platforms.

AI Shopping Agents Raise New Security Risks for Retailers Ahead of Holiday Season: Thales

As AI shopping agents reshape retail and e-commerce, Thales warns of growing data security risks, privacy concerns and accountability gaps facing retailers ahead of the holiday shopping season.

Buy Canadian Movement Creates New Opportunities for Advertisers: Vistar Media

The Buy Canadian movement is reshaping consumer expectations and advertising strategies. Vistar Media's Scott Mitchell explains how brands can use local relevance and out-of-home advertising to connect with Canadians

From The Desk: Retail real estate shifts, selective expansion and operational discipline

Canadian retail is shifting as landlords redevelop spaces, retailers focus expansion, and operations integrate technology amid cost and labour pressures.

Daily Synopsis: October 30, 2026

Galen Weston fears food inflation coming back, Metro expands with store investments in Quebec, family run Indonesian grocery store opening in Vancouver, and other news.

Retail Insider “Q3 2026 Discount & Off-Price Report”: More Transactions Put Value Models to the Test

Dollarama and TJX Canada generated more purchases as value competition expanded. Retail Insider’s Q3 report examines the different retail models behind that demand and the margins needed to sustain it.

Halifax’s Iconic Mezza Lebanese Kitchen Expanding into Ontario

Mezza Lebanese Kitchen is coming to Ontario and bringing the tradition that has made them Halifax’s most beloved and #1 voted Middle Eastern Restaurant for over 35 years.

Hyatt plans 10 Canadian hotel openings in 2027 as portfolio expansion continues

Hyatt says its Canadian hotel portfolio has quadrupled since 2017, with more than 40 development deals in its pipeline and new brands preparing to enter the market.