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Canadian Menswear Retailer Moores Debuts Ecomm Site as it Launches Drive for Canadian Military

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Menswear retailer Moores has launched its e-commerce site at the same time as it continues to support the Canadian military.

From November 11-30, Moores will donate a portion of every suit sold, up to $25,000, to True Patriot Love – a non-profit organization that supports Canadian military members, veterans and their families as they transition from military to civilian life.

John Tighe

John Tighe, Chief Customer Officer of Tailored Brands, the parent company of Moores, said the company is committed to veterans both in the United States and in Canada.

“It is the way that we like to give back to the communities that we serve,” said Tighe. “Our mission is to dress guys to look great for the important moments in their life . . . We love the connection with helping veterans get back to work and helping them be ready for the most important moments as they move on from their service.”

True Patriot Love Foundation

Saj Rahman, Director of National Corporate Partnerships with True Patriot Love, said the national foundation is responsible for supporting members of the military, veterans and military families.

Saj Rahman

“We do that through grants, through qualified charities across Canada. Charities across Canada come to True Patriot Love as a funding provider and have amazing programs within their organization and they come to us with plans and requests for grants. We look over every grant request we have to a disbursement advisory committee and we provide grants all across Canada,” he said.

“We’ve given over $30 million since we started back in 2009. We support over 925 different programs and helped over 30,000 military families since our inception.”

Launched in 1980 and a subsidiary of Tailored Brands, Inc., Moores, with 112 stores, is the leading national retailer of menswear and the largest provider of tuxedo and suit rentals in Canada.

“True Patriot Love is thrilled to once again partner with Moores to raise critically needed funds to support transition programs for Canada’s veterans and their families. Throughout our partnership that began in 2015, Moores has donated more than $1 million to fund programs across Canada that support Canadian Armed Forces members’ reintegration to civilian life—including providing them with employment training and opportunities so that they are well-positioned to continue contributing to their communities following their time in uniform,” said Nick Booth, Chief Executive Officer, True Patriot Love Foundation.

Nick Booth and Saj Rahman (Image: Linkedin)

Rahman, who is a serving member of the military, has a unique understanding of some of the challenges that members of the military face particularly in the transition from the military to the private sector.

He said there is a very small group of corporate partners who have surpassed the $1 million in giving threshold to True Patriot Love.

“Moores’ funding has been super dynamic. So it’s been able to support programs all across Canada amongst a whole whack of different categories and opportunities,” said Rahman.

“Their funding has been absolutely critical . . . We’ve had military veterans launch over 250 businesses because of Moores’ money. We’ve had military members who have successfully transitioned into the private sector because of the funding that Moores provides us. So for us I really cannot say enough how appreciative we are.

“When you support the veterans, you’re not only supporting them but you’re also supporting the wellbeing of their spouses, their partners, their family members, their children, because you put them in a good place and that allows them to translate that to the rest of their family.”

Image: Moores

The launch of Moores’ e-commerce site in November allows customers to shop 24/7 from any device on www.mooresclothing.ca or www.mooresclothing.ca/fr. The website provides an easy and convenient shopping experience in English or French with free shipping over $99 as well as free returns by mail or in person at any store location.

“People shop today very differently than they used to. They sometimes will inform online and come to store. Or they may be in store and get a different size online. But really people are very connected with the internet and websites and brick and mortar. So to be a true modern retailer in serving our customers the way they want to shop, it’s important for us to have a website that’s functioning both as e-commerce and as information,” said Tighe.

The website launch also coincides with an update to the Moores’ name and logo (formerly Moores Clothing for Men), which now simply reads as Moores.

The True Patriot Love initiative will also be online.

Article Author

Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior National Business Journalist with Retail Insider in addition to working on his own as a freelance writer and consultant in communications and media relations/training.

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