Vancouver-based Mine & Yours, a luxury resell boutique, has opened its newest location in Vancouver’s Yaletown area. The location now operates in addition to the retailer’s first storefront at 1025 Howe Street nearby.
Mine & Yours has taken over the prominent 1,800 square foot location formerly occupied by men’s streetwear retailer Brooklyn Clothing at 418 Davie Street. The concentration of high-end labels in Vancouver are for the most part located on and near the 1000 block of Alberni Street while Mine & Yours is the first high-end resale retailer to open in the Yaletown neighbourhood. The boutique operates as both a luxury re-seller and as a consignment shop.
In addition to its retail space, Mine & Yours has a robust influencer program, where influencers may earn store credit towards luxury goods. The retailer says that it is dedicated to diversifying its client base and its representatives.
Retail Insider was invited to attend a grand opening soirée the night before the boutique’s first day of business. Staff were on-hand to greet a stylish crowd that included a live DJ, champagne, and a great opportunity for local fashionistas to connect. To ensure the safety of their guests and clients, Mine & Yours requested proof of full vaccination against Covid-19 prior to entry, in compliance with BC’s local health and safety laws.
After the event, we caught up with Mine & Yours Courtney Watkins. Here’s what she had to say about the opening of her new location.
Retail Insider: This is the second location within downtown Vancouver. Do you have plans to expand further?
Courtney Watkins: Yes, we can’t wait to expand into new neighbourhoods! We have been planning a Toronto expansion since 2019, but Covid put a hold on these plans. We are aiming to open a Toronto store by the end of 2022. Keep an eye out for all the exciting things we have in store (excuse the pun!)
RI: What factors helped you decide that Yaletown would be the ideal second location?
CW: I knew the previous owner of this space when it was Brooklyn Clothing Co. and always told him how amazing the space was and how much I loved it, which is why he called me when he decided to move. I said “yes!” before running the numbers or deciding whether it would be a move or a second location. I just had a gut feeling that this was the right spot for Mine & Yours!
RI: How will the concept differ between the two locations, if at all? Do you see both stores as part of a continuity, as complementary to one another?
CW: While the two stores will overlap in the products they carry, Davie Street will carry more of the luxury designer pieces. Howe street will have more curated, streetwear, and contemporary brands at mid-level price points.
RI: For your Influencer program, what values do you look for in an influencer, and how do they reflect the values of Mine & Yours? Do you see them as cultivating a different audience for luxury retail?
CW: Our influencer program is very inclusive, anyone can sign up through our website and you don’t need a large following to apply. We have something for everyone at Mine & Yours and we love celebrating your personal style. In terms of values, we look for influencers who love sustainability, fashion and shopping at Mine & Yours! Sustainability is one of the core values of our business and circular fashion is the future of the industry. We want our influencers to reflect that aspect of our business by being conscious shoppers.
RI: We noticed you have a few men’s items for sale, will you also continue to include more men’s wear and possibly expand on it?
CW: We just started carrying menswear this summer and it has been selling out! With two locations, we now have more room to expand our menswear and even children’s collections. We are looking forward to offering more pieces and brands for our community!
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