JLL Launches Digital Solutions Advisory Group as the Commercial Real Estate Firm Looks to the Future of Retail: Interview


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Commercial real estate firm JLL has launched a new Digital Solutions Advisory group that will work with best-in-class digital providers to service and implement digital products to both retailers and landlords, including shopping centre owners. 

The Digital Solutions Advisory led by Lee Jackson and Jesse Michael will service retailers, landlords, and digital solutions providers helping them to develop and achieve their innovation roadmaps and objectives by navigating digital partnerships across multiple verticals.

Lee Jackson

“The problem we are trying to solve for is that in a very condensed period of time, human behaviours have changed, the customer expectation is a digital first experience. The enterprise business community must adapt quickly and make fundamental investments to accelerate their digital connection points for the customer,” said Lee Jackson, Senior Vice President, Digital Solution Advisory, JLL.

“Those who have are thriving, those who have not are falling behind. The customer journey now starts with digital. If you do not meet them at digital and accommodate the journey back and forth between physical and digital experiences, they may never find you.  A poor first impression may push them to a competitor. Simply put, organizations must make this transition between the digital and physical experience as seamless and convenient as possible for the customer and we are here to help.  A well curated digital experience will provide those who invest a wealth of data, providing meaningful insights to meet the customers ever evolving needs.” 

Some of the key focuses for JLL Digital Solutions Advisory: 

  • Champion retail focused technology applications, and collaborate with partner sales team and delivery teams;
  • Execute engagement strategies and campaigns to connect business partnerships to the landlord and retailer community;    
  • Act as thought leaders, educating industry on digital innovation and table stake technologies for industry; and 
  • Drive awareness and adoption of retail focused technology across the commercial real estate landscape
Jesse Michael

Michael said the business line was a by-product of the fast-track from the pandemic.

“Ultimately retailers and landlords were forced to meet the customer where they’re at, which is now all digital first. People pull out their mobile device for just about anything whether they’re searching for products or a location.  They’re really looking for the most convenient method to get the information they want from a digital perspective,” said Jesse Michael, Senior Vice President, Digital Solution Advisory, JLL.

“There are a number of vendor technologies that are trying to solve for this ultimate convenience and that’s what we’re here to help guide the industry through.”

via JLL Linkedin
Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


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