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Instacart Expands Same-Day Delivery Across Canada with Major Retail Brands: Interview

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Instacart is expanding its same-day delivery service across Canada as it announced partnerships with several major brands.

Instacart has added food and pharmacy leader Metro Inc., discount retailer Giant Tiger, specialty grocer Galleria Supermarket and more. Following its launch with Metro, Instacart now partners with the top five grocers across Canada, including Costco, Loblaws and Walmart. Same-day delivery via Instacart is available to approximately 90 per cent of Canadian households and all 10 provinces.

Chris Rogers

“At Instacart, we’re proud to deepen our presence across Canada and serve as a retail enablement platform for key retailers countrywide, from the largest grocers to small businesses and local favourites,” said Chris Rogers, Vice President of Retail at Instacart. 

“We know that the demand for same-day delivery of groceries and essential goods is ubiquitous across Canada and we’re committed to creating more ways for Canadians to connect with retailers of all sizes. We’ll continue to increase our footprint across Canada and create the best online grocery shopping experience possible for both our retail partners and customers.”

Instacart first launched in the U.S. in 2012 and then expanded to Canada in 2017. Instacart now partners with more than 750 retail brands to deliver from more than 70,000 stores across North America. 

“It’s important to note that the retail industry is in the middle of a massive digital transformation and grocery is no exception. In fact, grocery is the biggest category in retail and it represents a $1.5 trillion industry in North America alone. However, only roughly 10 per cent of sales are made online today. We expect that number to double in five years and triple in 10 years,” said Rogers.

Instacart Partners With Canada’s Top 5 Grocers

“What we’ve seen time and time again is that retailers want a trusted partner to help them navigate this digital transformation. We bring technological expertise, engineers, bandwidth, and capital to help retailers innovate and scale – more so than they could do alone. By combining the power of our technology and fulfillment capabilities with the expertise of grocers, we help the retailers people know and trust offer consumers a differentiated and better omnichannel experience.”

Rogers said the company spends a lot of time with its retail partners, working closely with their teams to build omnichannel solutions for their customers. 

“Grocers can either build these capabilities completely in-house – which requires an enormous investment – or partner with Instacart to access proven best-in-class tools and technologies that can bring their businesses online in record time,” he said. 

“That is why we recently introduced Instacart Platform, our suite of enterprise solutions built to help digitize retail across e-commerce, fulfillment, in-store, ads and insights. Our primary goal with Instacart Platform is to make it possible for any grocer, large or small, to navigate their own unique digital transformation and serve their customers better – in all of the ways they choose to shop.

Image: Giant Tiger / Instacart

“Instacart currently powers retailers to offer same-day delivery across all 10 provinces and is available to approximately 90 per cent of Canadian households. We’re focused on expanding with retailers of all sizes and in all markets countrywide, which is why we’re so excited to bring on more than 10 new retailers, of different sizes and categories.”  

New retailers include specialty grocer Galleria Supermarket, pet supplies retailer Menagerie Pet Shop, sports nutrition retailers Popeye’s Supplements and Healthy Planet, local favourites Dolce & Gourmondo, Nature’s Emporium, Super Natural Market, Grande Cheese Markets, and more. Discount retailer Dollarama, arts and crafts retailer Michaels and office supplies retailer Staples are now expanding their partnership with Instacart to offer same-day delivery countrywide. 

Simon Rodrigue

“To better support our customers and access the rapidly growing market of same-day grocery delivery, we are thrilled to announce our partnership with Instacart to make it even easier for Canadians to shop smart and save smart every day,” said Simon Rodrigue, Senior Vice President & Chief Digital Officer, Giant Tiger Stores Limited.

“This service is an excellent advantage to our loyal customers and now more than 180 Giant Tiger stores will have access to our products for same-day delivery. This partnership will help more Canadians to experience Giant Tiger’s fun and easy shopping experience and solidify our position as Canada’s favourite discount retailer.”

Article Author

Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior National Business Journalist with Retail Insider in addition to working on his own as a freelance writer and consultant in communications and media relations/training.

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