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Vancouver-Based ‘Moe’s Home Collection’ Unveils Flagship HQ Retail Showspace [Photos/Interview]

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Moe’s Home Collection, a full-line North American wholesaler and retailer of designer home furnishings, has opened its HQ Showroom in Vancouver where the brand is headquartered.

“At over 30,000 square feet, this space allows us to feature our newest introductions, expanded lines and curated selections while forecasting upcoming industry trends for the years to come. Additionally, this showroom is a chance for our partners, clients and design community from around the globe to collaborate more freely and effectively with our entire team at their disposal,” said Sara Samieian, co-CEO of Moe’s Home Collection. 

The company began in 1986, founded by Moe Samieian Sr. 

“It actually started as a rug store. We had a couple of rug stores in Vancouver and Victoria and Calgary. In the early 90s, it slowly turned into furniture. Moe Sr. has a big passion for design so he just started bringing in unique pieces directly himself. In 1999, we started our wholesale division and in early 2000 we expanded our retail division. We built our flagship store in Vancouver which is actually where our offices are on the third floor and the first two floors are all retail space,” she said.

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Moe’s Home Showroom (Image: Your Story Agency)

“Over the past 20 years, we’ve expanded our retail footprint, our licensee footprint and of course our wholesale division. We do sell all categories for the home from living room, dining room, bedroom and so on. We sell a  lot of accents and accessories and stuff like that. Dining, bedroom and living for sure are our strongest. We basically sell everything for the home from the wall decor to the lighting.”

The new showroom is on the second floor of the 50,000-square-foot building. The third floor is the brand new office space the company renovated last year. The first floor is also retail space.

Sara Samieian

The HQ Showroom will be host to Vancouver Market, offering its 360° service to wholesale clients, designers and customers with year-round viewing, appointments, special events, private tours and bi-annual markets held in May and September.  The new showroom affords the unique opportunity to connect with and work alongside MHC’s Sales, Product Development, Visual, Marketing & Operations Teams, with many other resources readily available. 

The opening of the HQ showroom coincides with the launch of the new Moe’s Home Collection B2B website.

Moe’s Home Showroom (Image: Your Story Agency)

“The first floor is all retail. The second floor is retail as well. It’s open to the public and open to the trades. But the focus of the second floor is our newest introductions,” said Samieian. “So because we’re a wholesaler, there’s lots of products that we would receive before any other retailer even sees it. All of our samples come, all of our prototypes, they all come to our offices for review and once they’re approved they actually go down to the second floor.

“To an end consumer, it’s just more retail space. But for us. It’s actually our latest designs are there even before they maybe launch in Vegas or High Point (North Carolina, at trade shows). We also host our wholesale clients as well on the second floor. We have a trade show there twice a year and we also bring in clients from time to time to view all of our latest  new products.”

The HQ Showroom overlooks the North Shore Mountains.

The company said the multifaceted space takes on unmistakable influences from nature, working in shape, warmth, materiality and tactility to provide an authentic, connective experience. Arches positioned throughout are a key, unifying architectural element that lends to the concept of deriving comfort from curves, the shapes our eyes are drawn to. All thoughtfully laid out details work in concert to create a memorable experience for the end-user.

Moe’s Home Showroom (Image: Your Story Agency)

Other architectural highlights include: an eye-drawing chair gallery; a built-in accessory wall; greenery as a focal point; plastered archways; a bar and island installation; and key materials include repurposed and thoughtfully-curated mixed materials as well as plaster, oak tambour, concrete and marble.

Moe Sr. is Sara’s father and her brother Moe Jr. is the other co-CEO of the company.

Sara Samieian said the wholesale part of the business has a reach across Canada, the US, Mexico and overseas in the Middle East for example.

“The other thing that launched on our second floor in May was all of our new accents. We just imported some new accessories, like table top accessories, all handmade from Peru,” she said. “We’ve really expanded our accessory assortment and there’s also more coming over the next few months.”

See below for more images.

Moe’s Home Showroom (Image: Your Story Agency)
Moe’s Home Showroom (Image: Your Story Agency)
Moe’s Home Showroom (Image: Your Story Agency)
Moe’s Home Showroom (Image: Your Story Agency)
Moe’s Home Showroom (Image: Your Story Agency)

Article Author

Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior National Business Journalist with Retail Insider in addition to working on his own as a freelance writer and consultant in communications and media relations/training.

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