Décathlon to Open Store at Revamped Marché Central in Montreal

Retail industry news delivered directly to you. Subscribe to Retail-Insider.

Retail giant Décathlon will open a store at Marché Central, one of Canada’s top performing power centres and Montreal’s premier value shopping destination, joining Walmart Canada’s Supercentre future location in the shopping centre’s sixth retail phase.

The Décathlon store will be 35,000 square feet and is slated to open in the Summer of 2023. It will be the retailer’s fifth location in the Montreal market.

The Walmart Canada Supercentre is slated to open in the Summer of 2023.

Marion Nadeau

“We are so excited to be opening a new store in the commercial hub of Marché Central,” said Marion Nadeau, Regional Director of Quebec, Décathlon Canada, in a news release. “This location will provide those in the Greater Montreal area with even greater access to our quality, affordable sports gear and equipment. We are eager to build lasting connections within the community and hope to share our love of sports and active living with everyone who enters the store.”

Décathlon is a world-renowned brand that designs, manufactures, tests and sells apparel and equipment for over 65 different sports. It has more than 1,700 stores in over 60 countries.

Marché Central (Image: QuadReal)
Décathlon at Montreal Eaton Centre (Image: Dustin Fuhs)

Marché Central has a current retail mix of 60 tenants, including value-based outlet brands, service retailers and large format tenants, in what will be the shopping venue’s sixth retail phase, on the adjacent 30 acres of land that has been unlocked by QuadReal Property Group for development. 

Andy Clydesdale

“Our goal with the Phase 6 expansion is to strengthen the value-oriented offering, enhance tenant synergies and solidify Marché Central’s dominant position in both Montreal and Canada,” said Andy Clydesdale, Executive Vice President of QuadReal. 

“Notwithstanding the compelling offering Décathlon adds to our mix, this addition further establishes our reputation as a destination for those pursuing a healthy and active lifestyle as it will trade alongside other like minds in the project including Mountain Equipment Company, PUMA, Golf Town, Under Armour and Nike Factory Store.

“Décathlon shares our “value” philosophy by offering the best product at the best price. As such, it helps to further strengthen our value-oriented offering, enhance tenant synergies and solidify Marché Central’s dominant position in both Montreal and Canada. It also further establishes our reputation as a destination for those pursuing a healthy and active lifestyle.” 

Marché Central (Image: QuadReal)
Marché Central (Image: QuadReal)

QuadReal said the urban, open, large format, ‘value’ centre located in central Montreal is comprised of five retail phases with 16-campus style buildings with a gross leasable area of more than one million square feet. The sixth phase is under construction and will include the state-of-the-art 140,000-square-foot Walmart Canada Supercentre with a 125,000-square-foot green roof.

“This next phase will also include a food emporium, more casual dining options, green space, a network of landscaped walkways and a central gathering area,” said Clydesdale.

“There is obviously a tremendous market for value-based outlet brands, service retailers and large format tenants as evidenced by the fact that Marché Central is regarded as one of Canada’s top performing value centres and Montreal’s premier value shopping destination. With an additional 30 acres recently unlocked for development, we are eager to add more of these types of uses that our customers so clearly love, to the mix.”

Marché Central (Image: QuadReal)

Last week, Décathlon announced it was opening a new City concept store, in Toronto’s Union Station on September 1. 

“As part of the brand’s commitment to make sports accessible to all, the Union Station location will connect Toronto residents with Décathlon’s wide range of products, designed and manufactured in-house. While the 3,500 sq. ft. City concept store will feature a top-seller selection of the 7,000 products offered by the brand, it will also conveniently serve as a pick-up location for downtown commuters who have made Click & Collect purchases online,” said the retailer.

Décathlon has four large, full-concept stores in Ontario (Vaughan, Burlington, Brampton and Ottawa); but the new City concept store will be the first in Canada. 

Decathon City at Union Station facade (Image: Décathlon Canada)
Image: Decathlon

“We are very excited to be able to meet downtown Torontonians exactly where they are with this new concept store,” said Bjorn Bosmans, Ontario leader for Décathlon Canada, in a statement. “It is a great way to introduce our brand to people who live, work or commute in the downtown core.” 

“We want to get Torontonians moving through this central hub acting as a point of connection, a place for events, and see where this experience can take them. Union Station provides us with the perfect access point for our new City store experience, and we look forward to meeting people and bringing the community together to stay active, uniting under the banner of sports.”

The retailer said the Union Station store will be Décathlon’s 12th location in Canada and more store openings are slated for various locations across the country in the near future. 

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

More From The Author

Iconic Flo’s Diner in Toronto’s Yorkville Forced to Close After 33...

Retail Insider interviewed Flo’s co-owner who discusses the “heart wrenching” situation where he is being forced to close his business that began on Bellair Street in 1991.

Anatomy of a Leader: Teresa Spinelli, Owner of Alberta-Based Italian Centre...

Spinelli discusses her leadership of the popular retailer which has expanded over the years, describing how she struggled to run the company at first and grew to love it.



Please enter your comment!
Please enter your name here

- Advertisement -

Latest Stories

No posts to display

Follow us


all-time Popular