Graham Rosen, Vice-President of the Outlet Division, is responsible for merchandise buying and store operations as well as leading the teams who are building this rapidly changing side of the business.
Before joining Harry Rosen a few months ago, Rosen was the Head of Business Operations at Shopify’s Commercial organization. Prior to that he was a management consultant at Accenture and McKinsey & Company where he worked with Fortune 500 companies – including some of the world’s largest retailers – to develop strategies for growth and to optimize their operations.
Rosen received an MBA from the INSEAD Global Business School and an HBA from the Ivey Business School.
“I’m excited joining the family business and the legacy my grandfather built nearly 70 years ago,” he said.
His brother Ian is President and COO of the iconic Canadian retailer which their father Larry guided for so many years.
“My entire life has been in the business. When I was a kid I used to help build boxes for the Christmas season and I’ve watched my grandfather, father and more recently my brother Ian drive this business forward. So I’m just excited to be part of it,” said Graham Rosen.
“Harry Rosen is driving forward with a growth plan to invest in its Outlet Division. Our strategy is to reach more men in Canada looking to develop their style at value prices. So in-store we’re growing our Outlet physical store presence.”
The most recent location at CrossIron Mills shopping centre in the Calgary area is the fifth Harry Rosen Outlet in Canada. Other stores are located in Vaughan Mills, Heartland Town Centre in Mississauga, and Tsawwassen Mills and McArthurGlen in the Vancouver area.
The Harry Rosen Outlet at Heartland Town Centre, Mississauga opened in 1996. It is HR’s flagship Outlet, spanning 11,000 square feet and was the original Harry Rosen Outlet when it opened over 25 years ago.
“And we’re planning to open more Outlet locations in the coming years,” added Rosen, saying future growth depends on availability and which physical locations it can open. “But I would say our goal is to open a few locations in the coming years. I don’t know what the limit is. I definitely think there’s a few coming. We’re currently only in the Toronto, Calgary and Vancouver markets in our Outlets. And we’re in Edmonton, Montreal, Ottawa, Winnipeg in our mainline that we’re not with our Outlets. Not necessarily opening there but there’s definitely an opportunity to grow our Outlet Division.
“This investment in our physical Outlet stores comes on the heels of launching FinalCut . . . last November which was an effort to extend our brand heritage to provide that accessible style and luxury experience anywhere, anytime. So Canadian men can shop in-store at our Outlets but also from anywhere on FinalCut (the online destination for top-tier luxury menswear at accessible brand ticket prices).”
Graham Rosen said the best way he likes to describe Harry Rosen Outlet is as a “virtuous circle.’
“By having our Outlets we’re able to keep our inventory at our mainline stores more fresh, more on trend and provide the latest trends, the newest fashion to our mainline consumer but at the same time we’re able to bring over our previous years inventory at 30 to 70 per cent off original retail and access a new customer, provide the Harry Rosen experience to him and provide brands such as Canali at amazing prices,” he said.
“It’s a virtuous circle. It benefits the Harry Rosen mainline by allowing us to keep the inventory more fresh and then it also benefits the gentleman looking for great prices on great designers.”
Harry Rosen at Heartland Town Centre (Image: Harry Rosen) Harry Rosen at CrossIron Mills (Image: Harry Rosen)
Rosen said the Outlet concept has been around for the retailer for many years but it’s always been a secondary business for it.
“It’s a growth business. We’re investing in it. We’re going to open new Outlets in the coming years. We’ve launched FinalCut. Our goal is to provide the Harry Rosen legendary quality of fashion and service to more men across Canada, provide timeless items from previous years of luxury designers and welcoming all men to the Harry Rosen ecosystem. That’s the goal.
“We’re investing heavily in this division and it’s become a priority for us.”