Toronto-Based Athleisure Brand VERZUS ALL Opens 1st Storefront [Interview/Photos]

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VERZUS ALL, a new athleisure line for men and women out of Toronto, has opened its first location – a pop-up at CF Markville Mall in Markham, Ontario. 

“Our core collection was designed in response to an increasing demand for high performance clothing in all facets of life,” said Giancarlo Beevis, Chief Product Officer of VERZUS ALL Apparel. “And it’s no wonder. Small, everyday comforts add up to feeling good—not to mention, helping you stay on top of your game.”

Giancarlo Beevis

The retailer was planning to launch pre-COVID but the pandemic put the concept at a standstill. It focuses on creating technology-enhanced apparel to benefit and heighten the wearer’s experience.

“We really did want to launch this almost two years ago and we’re just launching it now as a sneak preview for our big collection to follow in the spring and into next year.”

VERZUS ALL at CF Markville Mall (Image: VERZUS ALL)

Every garment is enhanced with anti-bacterial, water-repellent, moisture-wicking, anti-wrinkle, or UV protection technologies for a more comfortable fit.

The brand’s signature fabrics include:

  • Elements Fleece for next-level warmth without the bulk
  • Wrinkle-resistant fabric
  • Legend breathable fabric with support
  • Don’t Sweat it, a premium fabric with advanced sweat-proof technology. 

The parent company, iFabric Corporation, has developed a wide range of sustainable fabric technologies.

Beevis said VERZUS ALL is an online-based, direct-to-consumer brand with the one brick and mortar pop-up shop in the CF Markville Mall.

“We’ll be there through the end of February 2023 and then if everything goes according to plan we will keep a permanent location there as a flagship for the brand as we move forward,” he said.

“Obviously, we’re moving right now to get a bigger presence, social media and online, to drive to our website but there are plans down the road. We would like to expand and move into some other locations across the country and then eventually I would say probably year two or three into the United States, selectively.”

The company said cornerstones of the inaugural collection include the men’s and women’s ELEMENTS Fleece line. As its name suggests, the luxe cotton-blend fleece not only keeps you warm, but the water repellent finish protects you from whatever the day’s weather might throw at you, it said.

The men’s Profile Polo features the brand’s patented anti-odour PROTX2® technology that lets the wearer move from the blistering green to the clubhouse with their dignity intact. The Commute Jogger is made from the line’s wrinkle-resistant fabric of the same name, to keep you looking presentable. For women, a clear standout is the too-cool Cadence Short, featuring a breezy mesh layer over high-waisted performance shorts in a contrasting colour, that boast the brand’s DRYTX® rapid vaporization technology to keep the wearer feeling fresh, added the retailer.

“Pair them with the Reversible Icon Bra, cut from their buttery-soft Epic fabric, which comfortably smooths and sculpts, for a trendy workout look. Finally, Don’t Sweat IT t-shirts for both men and women will revolutionize sticky situations with their underCOVER technology that takes moisture-wicking to the next level by trapping excessive moisture in “maze-like” channels on the inside of the garment so it’s more evenly distributed and doesn’t show up as a wet patch on the outside of the shirt.”

“We’re super excited about it. The quality is there. We have a very sustainable product. Everything we do is with ethically sourced and sustainable fabrics and chemistries and that’s a big focus for us because obviously we want to be part of the future of the world and not contribute to the fast fashion issues with sustainability and environmental impact,” added Beevis.

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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