Canadian Jewellery Brand Suetables Announces Plans to Open Store at The Well in Downtown Toronto [Interview]


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Female owned and operated Canadian jewelry brand, Suetables, will be opening its fifth brick and mortar store this fall at the massive The Well mixed-use development in downtown Toronto.

Suetables owner and designer Sue Henderson said the retail mix at The Well has been carefully curated.

“Suetables offers timeless jewelry and accessories that celebrate life’s most cherished moments and we can’t wait to bring our proudly Canadian, female-owned and operated brand to The Well’s diverse community,” she said. 

“Suetables is all about creating a community and a curated experience, just like The Well, so our stores are always in neighbourhoods. We like being part of a local and vibrant community and The Well is certainly going to be a fun and engaging destination. I’m excited about the European-style food market, and overall, all of the unique experiences and offerings which align very well with the Suetables brand.”

Suetables Vancouver (Image: Nola Design)
Image: The Well

Suetables currently operates two other stores in Toronto as well as stores in Montreal and Vancouver.

Suetables will be located on the ground floor of The Well’s retail component. At 947 square feet, the shop will feature clean lines and modern design details that complement Suetables’ range of demi-fine and fine jewelry and accessories. Like its other locations across Canada, the light-filled space will include a design bar where customers can mix and match, and personalize charms on the spot with a unique hand-stamping process. The brand will also offer welded bracelets within this location with a range of personalized birthstones and charms, said the retailer.

Suetables designs, creates and curates distinctive, one-of-a-kind jewelry and accessories that celebrate milestones and showcase storytelling and innovation. Worn by the likes of the Duchess of Sussex, Meghan Markle, Suetables was the first in Canada to hand stamp on jewelry on the spot, forging its own path to create and sell personalized products with style and substance, and leading the movement of ‘demi-fine’ jewelry at a reasonable price, said the retailer. Using metals such as sterling silver, 10 and 14k gold, gold filled and gold vermeil, Suetables creates meaningful, high quality jewelry that delivers connection and self expression. 

Suetables is available in stores and online, shipping worldwide.

Exterior of Suetables store in Toronto's Roncesvalles neighbourhood. Photo: Suetables
Exterior of Suetables store in Toronto’s Roncesvalles neighbourhood. Photo: Suetables

The Well is a joint venture between RioCan REIT and Allied Properties REIT consisting of three million square feet of retail, office and residential space over 7.7 acres in Toronto’s King West area It consists of 320,000 square feet of retail and food services, 1.2 million square feet of office space and 1,700 residential units spread throughout six residential rentals and condominiums, plus one office building connected to a three-level retail base.

“Suetables is a great destination for someone that doesn’t want to go to the mall, that wants something personal and unique,” said Henderson. 

“I’m a big believer in the hybrid model in terms of our goal to build a community. I think that people find us through the stores. They have a good experience and then they’re comfortable shopping online. So we will continue with the hybrid model, opening stores and building our online presence which is how we started our business with online.

“We love Ontario. It’s close. There’s a lot of appetite for it. We have a great percentage of our orders coming from Ontario. I would be open to somewhere like Ottawa maybe.”

Henderson said the retailer is going to continue to build experience for store shoppers.

“We have personalization on the spot, hand stamping which is done one letter at a time. We have two new engraving machines that can do rings and different fonts on pendants and we just introduced just before Christmas welded bracelets that we will do on the spot at The Well as well.

“I’m really excited about it. I’m excited about it not just as a business owner but as a person that lives in Toronto. This is one of the biggest developments in Canada in the last 30 years and I think it’s going to be spectacular on a lot of different levels. I’m just delighted to be part of it.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


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