Egg Sandwich Foodservice Concept ‘Egg Club’ Looks to Open Up to 300 Canadian Locations After 2020 Launch


Share post:

Egg Club’s tagline is “Affordable Happiness” and the Toronto-based eatery wants to bring its unique brand of egg sandwiches to hundreds of markets across the country.

Egg Club, which began in September 2020, currently has four locations in Toronto – Dundas, Wellesley, North York and Liberty Village. Its offering includes the combination of its specialty Japanese Milk Bread called Shokupan and a traditional Western-style egg sandwich.

Jason Yu, President and one of the founders of Egg Club, said the brand is looking at opening up to 300 locations across the country.

Yu said the eatery’s prices are based on the company’s belief that everyone deserves an affordable every day meal. Egg Club was launched to create a space where it can share that belief with everyone.

Egg Club on Dundas in Toronto (Image: Egg Club)

“We specialize in egg sandwiches. So we are a breakfast, lunch and brunch targeted store at an affordable price – affordable happiness as our slogan says,” said Yu.

“We’re the first ones to introduce the bread called Shokupan to Toronto basically.

“We are targeted to open 300 locations nationwide. That’s our dream.”

Egg Club is working with Ted Tsanas, President at Southbrook Business Development Group / REMAX PREMIER Real Estate, on its expansion.

Image: Egg Club

Yu said with the current challenging economy consumers are looking for cheaper prices.

“We’ve really tried to make it as cheap as much as possible but at the same time the high quality as much as possible,” he said. “That’s our goal at the moment – to serve delicious egg sandwiches and at the same time make it as affordable as much as possible for people to visit us every single day.

“For ourselves, we don’t need as much equipment as well as our space. Therefore, we can kind of go anywhere to be very small. 500 square feet. Even for our third location it’s only 450 square feet actually. We can go anywhere. We can fit anywhere.

“And our product itself is for everyone to be honest. Everyone loves eggs. People have been growing up with eggs. It’s in our history. The egg itself has been around for thousands of years. Everyone is very familiar with eggs and that’s why we really love this concept. Everyone feels welcome. It’s not something that people don’t know about. We’ve revolutionized the old egg sandwich into an affordable and fun sandwich that people can enjoy.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

The Body Shop Canada Goes into Restructuring and will Close 33 Stores [Article Includes Expert Analysis]

The UK-based retailer filed overseas last month, and its Canadian operations will now be downsized as part of a restructuring that will see many stores remain open for now.

One Bloor East in Toronto Secures Nike Flagship and Mango as Key Retail Tenants [Exclusive]

First Capital REIT has leased-out the entire retail podium at the iconic Yonge and Bloor corner, including space to another new tenant in the main-floor space formerly occupied by Nordstrom Rack.

Anatomy of a Leader: Ken Keelor, CEO of Calgary Co-op

After moving to Canada from India in 1995, Keelor began working at Save-on-Foods and then other major retailers as his career progressed upwards.

Unprecedented Opportunity for Canadian Retailers to Sell to Consumers in China Online

China is the world’s largest online consumer market, and it is projected to grow for years to come.

Modern Golf Opening Innovative Golf Social Experience in Downtown Toronto’s First Canadian Place [Interview]

The 8,500-square-foot Financial District space will feature multiple bays, bars, lounge areas, and partnerships with Food Dudes for food and beverage offerings, marking a significant shift in the company's growth strategy.

Krispy Kreme Doughnuts Gears Up for Nationwide Expansion in Canada with Innovative Store Formats [Interview]

New locations in new markets are planned, including a mix of Doughnut Café concepts and manufacturing locations for the public called 'Theatre Hubs'.

Robson Street in Vancouver in Flux as New Retailers Prepare to Open Stores [Feature]

The street is seeing new retailers prepare to open, including a prominent corner that is about to see some very big changes and a potential luxury mall nearby cancelled.

Wendy’s Bold Dynamic Pricing Move Has its Positives and Negatives [Op-Ed]

Sylvain Charlebois discusses the unusual move by Wendy's in the US to implement dynamic pricing, and how it could benefit the business while potentially turning off consumers.

Growing Crisis in Retail Inventory in Canada as Factory Direct Liquidates Stores [Interview]

The founder of A.D. Hennick & Associates says he's seeing overwhelming demand to liquidate inventory, indicating a concerning trend in the industry as more retailers look to insolvency.

Here’s What We Can Learn from Canada’s Response to Inflation in the 1980s and 1990s [Op-Ed]

Younger, poorer households have disproportionately suffered because their price index is skewed more toward food and shelter, say the authors.

Food Preferences in Canada Changing as Millennial and Gen Z Demographics Shift [Op-Ed]

Sylvain Charlebois discusses Canada's aging population and how younger consumers are shifting the grocery food landscape.

Henry Singer Unveils Downtown Edmonton Flagship Store at the ICE District, Featuring a Bar, Barber and Shoe Shine [Photos/Interview]

Jordan Singer discusses how the upscale menswear retailer recently relocated its Edmonton flagship store from Manulife Place into a 10,000 square foot space at the base of Western Canada's tallest building.