Farm Boy Grocery Store to Anchor 72-Acre Brightwater Project in Port Credit Mississauga [Interviews]


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The massive 72-acre Brightwater master-planned community in Port Credit, Ontario, will have Farm Boy as its anchor retail tenant. 

The development will revitalize the Port Credit waterfront with more than 18 acres of new parks and green spaces as well as walking and cycling trails, 300,000 square feet of new retail, commercial and office spaces including a new Village Square flanked by pedestrian mews and piazzas and will create 2,995 new residential units and 150 affordable housing units. 

Shawn Linton

“For over 40 years, Farm Boy has always put quality food, great value and best-in-class service first. We are delighted with how customers across the province have responded and we are looking forward to expanding our presence across the GTA with our first location in Port Credit, Mississauga,” said Shawn Linton, President, Farm Boy.

Image: Brightwater

Farm Boy started in 1981 in Cornwall, Ontario and has expanded to 47 fresh market stores across Ontario. 

“This new 25,000-square-foot store will offer the same fresh market experience Ontarians have come to know and love. Customers will be able to explore and indulge in our fresh, locally-sourced produce, high-quality meats, thousands of Farm Boy private label products, and chef-prepared meals. We are delighted to be welcomed into the Port Credit, Mississauga community and look forward to residents exploring and tasting all that Farm Boy has to offer,” said Linton.

The company’s 10th Toronto location and most recent store opening is Farm Boy Sugar Wharf. This 29,600-square-foot location can be found on the second level of 100 Queens Quay East in the same building as the new LCBO.

“Farm Boy has two additional fresh market locations under development that will be opening in the next year and a half. We continue to look for new opportunities across the province, with many suggestions submitted by our loyal Farm Boy customers,” said Linton.

The Port Credit Farm Boy will be located along the gateway into the community.

Christina Giannone

“As part of our commitment to extraordinary people-centred community-building, we are extending Port Credit’s vibrancy along the main street with new retail space and tenants,” said Christina Giannone, Vice President, Brightwater, Port Credit West Village Partners.

“Farm Boy is a natural fit as an exceptional local partner known for their quality and freshness. We know their remarkable product mix will be a great addition to the community.”

LCBO at Brightwater (Rendering: Brightwater)

Brightwater broke ground in October 2021 and the most recent phase Bridge House was launched last summer.

The development has partners West Village Partners, Kilmer Group, DiamondCorp, Dream and FRAM+Slokker. Dream leads the commercial development and leasing activities.

Paul Cope, Senior Director of Development with Dream, said the first phase of the overall development which Farm Boy is going into is just over 100,000 square feet of leasable area. And that includes about 16,000 square feet of second-floor professional office/medical space.

Paul Cope

“We’re really excited to have Farm Boy come to Brighwater. From what we hear, there’s a great reaction too from the community,” he said. “We think that the brand is perfectly aligned with Brightwater.

“Farm Boy has certainly grown in scale and the number of stores over the past few years and we think they’re going to be incredibly successful here and it’s going to be a terrific amenity not only for new residents of Brightwater but also just for the Port Credit community at large.”

The first phase is expected to open in 2024. The LCBO is in the same building as Farm Boy with about 7,000 square feet.

“There’s approximately 15,000 square feet in what’s known as the Brightwater One condo building. And then we have two additional spaces. One is about 8,000 square feet and that’s the mass timber building,” said Cope.

“We’ve got another about 10,000 square feet of space at the base of the Brightwater Two condo.”

More phases of development will bring additional retail to the project.

“We see retail here being very important to the Brightwater community,” said Cope.

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.


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