Pattison Food Group Launches 1st Restaurant Concept in Vancouver [Photos/Interview]


Share post:

The Pattison Food Group has opened its first restaurant venture – the Wildlight Kitchen + Bar, a new premium-casual concept in West Point Grey in Vancouver.

It features Chef Warren Chow.

“Wildlight Kitchen + Bar is an approachable, premium-casual concept serving modern, regional dishes that celebrate the diversity of the West Coast,” said Justin McGregor, General Manager, Restaurants.

“Thoughtfully constructed and deeply satisfying, the menus at Wildlight focus on sustainable regional and seasonal ingredients, including produce from nearby UBC Farms, fresh Pacific seafood and ethically raised meat.

“Wildlight is inspired by our love of the ocean, forests and the shoreline of beautiful B.C. One of the most unique things about Wildlight is our people. We have an incredible team with such diverse culinary backgrounds and experiences.”

Wildlight (Image: Jonathan Thompson)

McGregor said the company has been keen on opening a restaurant for many years, but the right opportunity hadn’t presented itself. 

“We were fortunate to secure an amazing location in the UBC area and simply couldn’t pass up the opportunity. We are passionate about great food and supporting local growers and producers from the West Coast. For over 100 years we have been supporting local farmers, wineries and other producers through our grocery banners. Moving into the restaurant space seemed like a natural fit to continue this experience from farm to fork,” said McGregor.

“We are committed to providing our guests with the best food experience. Entering the full service, premium restaurant space allows us to increase the talent of the culinary teams across the Pattison Food Group.”

Mario Negris and Martin Moriarty of Marcus & Millichap Canada worked with Pattison Food Group for this concept.

Wildlight (Image: Jonathan Thompson)

He said the vibrant Point Grey community and growing leləm̓ Village was the perfect location to bring Wildlight Kitchen & Bar to life.

“We feel what we have created at Wildlight is truly unique, and is a beautiful addition to the community in UBC and West Point Grey. Right now our focus is on sharing our story about Wildlight with the people in these communities, but we are always looking for opportunities to grow our business,” added McGregor.

Established in 2021, the Pattison Food Group is a Jim Pattison business and Western Canada’s leading provider of food and drugs. The Pattison Food Group includes Save-On-Foods, Buy-Low Foods, Quality Foods, Everything Wine, Pure Integrative Pharmacy, Imperial Distributors Canada Inc., and other Jim Pattison Group specialty and wholesale operations. Its businesses employ more than 30,000 team members in its nearly 300 food and drug retail locations and share a passion for giving back to the communities where they do business. 

Image: Wildlight
Image: Wildlight

French-trained Chef Chow, who is fresh off a gold medal win with Community Catering Team Canada at the ExpoGast 2022 Culinary World Cup, has crafted dishes for the University Boulevard location that reflect the bounty of beautiful British Columbia.  

“Diners can expect to see stunning West Coast seafood, like juicy gin-steamed mussels from Salt Spring Island and Sheringham’s Seaside gin with njuda butter and cherry tomato, or Wildlight’s signature pescatarian charcuterie board, perfect for sharing, featuring housemade salmon pastrami, beet cured ling cod, marinated mussels, smoked albacore tataki, cod rillette, pickled sea asparagus, warm olives, rye, poppadom and nori crackers. Other offerings include Wildlight chicken wings with shishito, garlic, charred lime, and nuoc cham caramel; seasonal risotto with farmer’s choice vegetables; steak frites; pan-roasted Rossdown Farms chicken; and West Coast seafood chowder,” says Wildlight.

“Wildlight’s all-day menu is paired with a beverage program that features B.C. craft beer and cider, an extensive selection of top B.C. wines by the glass or bottle, and creative cocktails. The drinks program showcases regional spirits and ingredients, and includes a pair of cocktails on tap, handcrafted libations like the Almond Joy (with Odd Society Wallflower Gin, house-made orgeat, and The Woods Amaro), and thoughtful zero-proof creations. The restaurant also offers daily happy hours, and will soon be introducing weekend brunch, all with an aim of becoming a staple go-to no matter the day or time. “

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.


Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Harry Rosen Shifts Strategy with Launch of Luxury Casual Men’s Designer Brands

The Canadian menswear retailer has brought in new brands in the face of growing competition and a shift in consumer preferences. 

Revival of Loyalty Program Alliances in Canadian Retail Sector Seen as Response to Economic Downturn [Interview]

An expert discusses a notable trend in Canadian retail where retailers are re-establishing loyalty program alliances to engage consumers, boost sales, and compete effectively by keeping customers within their network.

SportChek to Anchor SmartCentres Etobicoke Index in Toronto, Boosting Tenant Mix and Market Interest [Interviews]

SportChek and Mark's will be retrofitting a former 70,000-square-foot SAIL space, bringing new energy and attracting a new consumer demographic to the 624,000 square foot centre.

Comparing San Francisco’s Union Square Retail to Toronto’s Bloor-Yorkville [Podcast]

Craig and Lee discuss Craig's recent trip to San Francisco, focusing on the Union Square area's retail scene. They compare it to Toronto's Yorkville and discuss the challenges and strengths of each, including safety, luxury retail, and urban design.

Rising Theft in North American Retail: Self-Checkouts Partly to Blame as Retailers Adjust Amid Financial Pressures [Interview]

The surge in theft and shoplifting is prompting retailers to implement security measures and reconsider the use of self-checkout systems, impacting both their bottom lines and the shopping experience for customers.

TNT – THE NEW TREND Unveils Grand Plans for Flagship Store in Yorkville Village in Toronto [Exclusive Interview]

Arie Assaraf, founder of TNT, said that the flagship's opening coincide's with the retailer's 30th-anniversary. Yorkville Village's landlord thinks TNT is the best retailer of its kind in the country.

From Workers’ Rights to Automation: How a $20 Minimum Wage is Reshaping Fast Food [Op-Ed]

Sylvain Charlebois discusses California's decision to raise the minimum wage for fast-food workers to $20 per hour, which has ignited a debate about the potential consequences including increased automation and the overall transformation of the fast-food industry.

Consumer Loyalty Trends in Canada: The Crucial Role of Personalization in a Changing Economy [Video Interview]

A critical statistic reveals that 33% of consumers abandon brands that lack personalization, emphasizing the growing importance of tailoring experiences and offers to meet individual customer expectations in today's competitive market.

Ralph Lauren Expands in Canada with 1st Full-Price Luxury Store at Toronto’s Yorkdale Shopping Centre [Photos]

The US-based brand has opened a concept store featuring a mix of luxury and Polo products, and is expected to open more in Canada after launching an e-commerce site next month. 

Bayshore Shopping Centre in Ottawa Dominating Market and Adding Tenants Amid Sales Growth [Interview]

The landlord completed 77 leasing transactions totalling over 431,000 square feet in the past year, with more retailers and a redevelopment in the works.

Elevating Canadian Retail: How JLL’s Expertise Reshapes Property Management [Interviews]

Landlords are increasingly turning to JLL for pioneering property management solutions that prioritize both enhanced customer experiences and sustainability.

Mandy’s to Open Gourmet Salad Restaurant in Toronto’s Yorkville as Chain Expands [Exclusive Interview/Renderings]

The popular Montreal-based foodservice concept is growing its presence in Toronto with multiple locations, including one behind a soon-to-open Saint Laurent flagship store.