Innovative Beauty Hall and Wellness Retail Concept to Open at Royalmount in Montreal [Interview/Rendering]


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Rennaï, which describes itself as a new retail concept set to reinvent the shopping experience for the beauty and wellness industry, will open its first flagship store in August 2024 at the new retail destination of Royalmount in Montreal. 

The 36,000-square-foot space will become the destination par excellence to access a wide range of products and services including traditional aesthetic treatments as well as dermatology and nutrition services. The holistic and sustainable boutique will also include a perfumery zone and a revitalization area, said the brand which is supported by its investors Carbonleo and L Catterton Real Estate. 

“Inspired by the French word Renaissance, meaning rebirth and renewal, we envision our namesake as our muse. Rennaï is the goddess of rebirth, science, and self-expression, encouraging the practice of self-care and self-love. Our holistic approach to beauty and wellness will empower our clientele to prioritize self-care and redefine the process. Rennaï will simplify the consumer’s routine while enhancing and inspiring a heightened journey in an inspiring and unparalleled destination,” said Christopher Novak, President and Creative Director.

Christopher Novak

“Rennaï exists in between beauty retail and self-care services, providing consumers with a 360-degree approach to elevate and enhance their traditional experience. More than ever, we are witnessing the massive global growth in beauty and wellness categories, Rennaï addresses the significant white space by introducing a concept that encourages customers to invest in their own well-being by allocating more time in an environment that focuses on prioritizing and personalizing their complete routine within a single location.”

Royalmount (Rendering: Carbonleo)

Located in Montreal’s Midtown district, Rennaï will join the Royalmount’s 170 businesses – including luxury brands like Louis Vuitton, Tiffany & Co., and Gucci – more than 60 restaurants, offices, a hotel as well as public green spaces. Royalmount, which is funded by Carbonleo and L Catterton, will become the first 100 per cent carbon-neutral mixed-use destination in America and the largest LEED Gold retail project in Canada.

Following its opening, Rennaï said it will introduce its concept in nine additional locations in North America by 2028, including within several major American cities.

“Recognizing that today’s consumers expect a shopping experience that goes beyond a simple product purchase. Self-care involves not only the items and services an individual uses, but also their approach to work, life and play. Royalmount provides the ideal location for our first flagship, as it will enhance people’s daily lives, transforming the experience into one of accessible luxury and immersive community connection,” said Novak.

“Located in Montreal’s midtown, Rennaï will join over 100 of the world’s most coveted brands complimented by an array of premier restaurants, alongside an office campus, a hotel, and a serene city park as part of Royalmount, the first 100 per cent carbon-neutral mixed-use development in the Americas and the largest LEED Gold retail project in Canada.

“Rennaï is poised for growth to become a prominent player in the beauty and self-care industry. With our upcoming Montreal location opening in 2024, we begin our journey to establish ourselves across North America by carefully curating our next locations to align with our progressive vision and prioritize the customer experience.

“Rennaï will be more than just a shopping experience. We place advice and consultation at the core of what we do. Our digital experience will serve as a reliable resource in an overcrowded online landscape, providing a smooth and hassle-free experience to customers, whether they choose to engage with us in person or remotely. Our synergistic approach will cater to customers’ personalized schedules and preferences. As we expand, we will remain closely connected to our audience to ensure that we continuously anticipate and meet their needs and expectations at every location.”

Rennaï said it will partner with brands with captivating stories and strong messages. An e-commerce platform and immersive experience is being developed for launch, promising customers an enjoyable, synchronized and streamlined experience in every interaction with Rennai’s team, products and services.

Image: Royalmount

Andrew Lutfy, Managing Director of Carbonleo and visionary of Royalmount, said Rennaï brings together art, science and nature. 

“In addition to offering state-of-the-art beauty products as well as a wide range of well-being services, Rennaï offers a space allowing its customers to escape the whirlwind of daily life, all in a pleasant environment offering a harmonious experience that promotes physical and emotional well-being,” he said.

Mathieu Le Bozec , Managing Partner of L Catterton Real Estate, said that with the significant growth of the beauty and well-being fields around the world, Rennaï is tackling a significant unexplored area of ​​the market identified by its study of consumption, and brings together all the services and products so desired by consumers in one place.

Carbonleo is a private Quebec real estate development and management company. Founded in 2012, the company has more than 175 employees and already has major projects to its credit, including Quartier DIX30.

L  Catterton is a market-leading, consumer-focused investment firm managing more than $33 billion across three multi-product platforms: private equity, credit and real estate. Founded in 1989, the company has made more than 250 investments in some of the world’s most iconic brands. 

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.



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