Upscale US-based fashion brand Michael Kors has unveiled its first latest new store concept in Canada with the opening of a location at CF Pacific Centre in Vancouver.
“What makes this store unique is the focus on simplicity yet sophistication in the small details. You’ll notice the store has a warm feeling to it with a welcoming flow throughout,” said Debra Margles, President of Michael Kors Canada.
The boutique is the first to reflect the brand’s new store design concept, with a focus on pared-down luxury and sophisticated glamour. The 2,500-square-foot store, located in the heart of the city’s bustling downtown area, carries a selection of MICHAEL Michael Kors fashion and accessories, including handbags, ready-to-wear and small leather goods.
The store also carries a broad assortment of apparel and leather goods from the Michael Kors Mens label, as well as women’s and men’s watches, eyewear, and fragrance.
“Vancouver is truly a centre for luxury in Canada. It is a hub for consumers across many different cultures and as a global brand we felt that this new concept would resonate across those diverse demographics,” said Margles.
“We had previously been in Pacific Centre with a very successful store for almost a decade – when the mall came to us and informed us that the previous space would be transforming (it is now occupied by Lucid Motors and a new Apple flagship recently opened nearby) it gave us the opportunity to re-evaluate our placement in the mall. We stepped out and waited for the right spot which led us to the opportunity of opening our new concept store on the M1 level in Pacific Centre which is in a wonderfully transformative phase – embodying luxury throughout.”
The brand has 23 Lifestyle stores and 10 Outlet locations in Canada.
“The new Michael Kors store concept reflects the brand’s elevated jet set sensibility with an emphasis on ease, sophistication, and luxury. At the Pacific Centre Mall store, customers are welcomed into an atmosphere warmed by soft neutral tones, residential décor cues and an open, airy ambience enhanced by floating shelves and vivid light. The setting invites customers to browse, shop and enjoy the brand’s exceptional personal styling and service,” says the retailer.
“The invitation to step inside starts with the exterior and entrance, where brightly lit displays and wide windows beckon with clean, open vantage points. Interior design elements include hand-troweled plaster finishes and a refined spectrum of material choices including warm oak wood flooring, glossed black and white marble, and brushed nickel fixtures. A palette of warm whites and soft beiges is paired with textural accents, subtle pops of animal print and a wealth of tactile fabrics that complement the label’s luxurious take on glamour.
“To fully immerse the customer in the world of Michael Kors, the new store concept will also boast a complete shoe salon arrayed with floor-to-ceiling walls of the season’s must-have footwear.”
Michael Kors is a world-renowned, award-winning designer of upscale accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, and a full line of fragrance products.
Michael Kors is under the umbrella of Capri Holdings which is a global fashion luxury group consisting of iconic, founder-led brands Versace and Jimmy Choo as well. Those two brands are also expanding in Canada with confirmed locations for Royalmount in Montreal, and negotiations are being finalized in another major Canadian city with announcements to come in due course.
In its fiscal year 2023, Michael Kors had revenue of $3.8 billion compared to revenue of $3.953 billion in fiscal 2022.
For its Fiscal Year 2024 Outlook, Capri Holdings said it expected total revenue of about $3.8 billion for Michael Kors.
Additional Photos from Michael Kors at CF Pacific Centre
