Indigo Books & Music is set to open a new Indigo banner store in downtown Toronto, with the introduction of an urban concept store that will be opening at The Well.
The 16,000 square-foot store is scheduled to open in fall 2023.
“We know our customers love the current Indigo stores, but we also know the world is changing and people are craving more meaningful experiences that get them closer to their passions,” said Indigo CEO Peter Ruis.
“We are thrilled to offer our customers an elevated experience that is much more than a shop. This will be a destination and social meeting place, celebrating the best of what Indigo does; Books, Music, Fashion, and Culture – it will be a total lifestyle emporium.”
“The store’s innovative design, crafted by the UK-based brand innovation studio Dalziel & Pow, promises to be a visual delight. It will revolve around a curated selection of Indigo’s books, with a newfound emphasis on lifestyle products and immersive in-store experiences,” shared the brand.
Some of the features and plans for the store include:
- Immersive Shoppable Product Vignettes: Engaging displays that allow customers to explore products in a unique way.
- Vinyl Record Shop: Featuring a jukebox and a handpicked selection of books alongside music.
- Gourmet Coffee Truck: Offering a delightful range of pastries, snacks, beer, and wine.
- Plant Shop: Featuring live plants, pots, and books for the plant enthusiasts.
- Book Clubs, Events & Gatherings: A space for the community to come together and celebrate literature.
The choice of location for the new store at The Well was deliberate, aligning with the development’s innovative concept.
The Well is set to become a destination with an eclectic tenant mix, including more than 320,000 square feet of retail and food service and 1.2 million square feet of office space. It has 1,700 residential residences spread throughout six buildings, with three rental and three condominium buildings, plus one office building connected to a three-level retail base and parking for 1,650 cars and 1,900 bikes.
Peter Ruis added, “This location is a perfect fit and is in total harmony with our vision. Indigo will be at the forefront of creating an experiential destination, adding value for residents and visitors to this new vibrant community.”
The first Indigo location opened in Burlington, Ontario, in 1997. Indigo Books & Music Inc. (“Indigo”), as it exists today, was created in August 2001 upon the merger with Chapters Inc. Indigo has evolved to become the world’s first cultural department store with 87 superstores under the Chapters and Indigo banners, with 84 small format stores, under the Coles and Indigospirit banners. The brand operates in all 10 provinces and one territory and also offers an online experience at indigo.ca.
The Company also has retail operations in the United States through a wholly-owned subsidiary, operating its first retail store in Short Hills, New Jersey since October 2018.
Averaging over 22,000 square feet, Indigo’s large format stores are designed to be destinations for culture-seekers, offering an inspiring environment conducive to browsing and community-building. Small format stores are typically located in retail shopping centres, street-front retail areas, major airports and central business districts.
Headquartered in Toronto, Ontario, Indigo employs approximately 5,000 people across Canada and is a public company, traded on the TSX under the symbol IDG.
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